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Your Band Is A Virus - Behind-The-Scenes And Viral Marketing For The Independent Musician [Kindle Edition]

James Moore
4.8 out of 5 stars  See all reviews (21 customer reviews)

Print List Price: $14.99
Kindle Price: $4.99
You Save: $10.00 (67%)

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Book Description

“Your Band Is A Virus – Behind-The-Scenes And Viral Marketing For The Independent Musician” is the original, bestselling music marketing guide that uses straight forward language and actionable advice to cover highly effective DIY promotional strategies. Many of them are marketing tips and resources you won’t find in any book by the Industry Moguls (how to use micro-job sites to your advantage, how to use viral contest apps like Wildfire, how to get ahead of the line and generate reviews).

For the new Expanded Edition, visit:
“Bottom Line: This book can really change your life.” – Indie Music Digest

"The beauty of this book is that Mr. Moore covers topics that will be hard to find anywhere else and also the style of writing is very easy to read and follow. This book can help Indie artists & bands gain major exposure all on their own." - Jimmy Rae, SKOPE Magazine

“Your Band Is A Virus” is jam packed with tips of the trade and is a viral marketing guide to success. –

"Although James Moore may be perceived as my competition in the business, I proudly support this book and believe it has much to offer all artists. “Your Band Is A Virus” doesn't spread itself too thin by venturing into areas of the business such as touring or seeking out management. Its main goal is to empower artists by giving them simple, actionable steps that they can implement as they read." - Laurena Marrone, Grit PR

"A definite read for any independent artist." -

"James Moore (author of the popular music marketing book "Your Band Is A Virus") can help you promote your Album, EP, Music Video, or just your band in general." -

“In the past, I myself have spent many years promoting in the music industry working with various record labels, primarily Universal Records South doing New Media marketing. I worked with CMT, AOL, and MTV to name a few – and the same unique marketing tactics I used to promote these signed musicians are covered in this e-publication holding nothing back! If you want to be signed, to have your name in lights, and to get your music recognized by the right people then “YOUR BAND IS A VIRUS” is a must read for any musician or band who is hungry for exposure.” - Jake A. Wheat, Street Blast Media

Editorial Reviews


"Bottom Line: This book can really change your life." - Indie Music Digest 
"This book can help Indie artists & bands gain major exposure all on their own." - Jimmy Rae, SKOPE Magazine 
"Your Band Is A Virus" is jam packed with tips of the trade and is a viral marketing guide to success. - 
"I proudly support this book and believe it has much to offer all artists." - Laurena Marrone, Grit PR 
"A must read for any musician or band who is hungry for exposure." - Jake A. Wheat, Street Blast Media

From the Author

Hi everyone, I'd like to thank you for the overwhelming support you've shown for "Your Band Is A Virus" and the ideas it presents. I'm also very happy to announce that I've released a brand new expanded edition filled with new information that I've learned first hand while running my company, Independent Music Promotions. Please check my Amazon author page to see what the new book has to offer in print and digital formats.
All the best!

Product Details

  • File Size: 490 KB
  • Print Length: 82 pages
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B003X956BI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #617,502 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?

Customer Reviews

Most Helpful Customer Reviews
8 of 9 people found the following review helpful
Format:Kindle Edition
This book is a must have, not only for musicians, but for artists of all types! It's a nuts and bolts approach to getting the word out for all artists, be it writer, traditional artist, or anyone else who needs to promote their work.

"Your Band Is A Virus" takes the reader step by step through understanding how marketing works, how to use low and no cost advertising methods to build up a fan base and use the media to your advantage. It also includes specific sites and contacts to use.

I easily recommend this book to everyone who has ever asked themselves "how do I let the world know about my work?"

I hope you enjoy it as much as I did.
Michael C. Greer
Author and Musician
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3 of 3 people found the following review helpful
5.0 out of 5 stars Great Book to Read for Any Artist September 12, 2011
By Adam
Format:Kindle Edition
I read this book to get a handle on how artists (in any medium) can gain exposure to their target audience without investing a lot of money. Very insightful, this takes you step by step through various campaigns and marketing strategies and is ideal for the beginner, like me. Not sure if this is something that marketing pros need, but if you are more of a one-man-show and need some help getting noticed, this is a huge help. The information listed here is very relevant, detailed, and can walk you through every step of the marketing plans to get you more recognition and you can manage all of the work without needing to hire someone to do the work for you. As any cash-strapped artist can vouch, the more you can afford to do on your own, the better position you'll put yourself in. All in all, I found this book very informative, very helpful, and best of all, very easy to understand.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Helpful, Practical, Inspiring May 5, 2011
Format:Kindle Edition
"Your Band Is A Virus" is an inspiring book that provides step-by-step tips about how to get seen in the industry--from what to include in your website to where and how to promote your music. It's well-written, easy-to-read and will leave you with a clear plan about how to market your music. A must-have for independent musicians!
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5 of 6 people found the following review helpful
5.0 out of 5 stars Very Helpful April 24, 2011
Format:Kindle Edition|Verified Purchase
This book is so good that it pains me that by reviewing it well there will be more bands out there using the same techniques. Great book and full of relevant knowledge. Skip all the others and stick with this one. Highly recommended.
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4 of 5 people found the following review helpful
5.0 out of 5 stars Not what I expected August 17, 2010
Format:Kindle Edition
After seeing the price I was a bit sceptical, it seemed low and often with low prices we get low quality. Not so at all with this. I'd easily put the price at double what it is now.

If you want to get a practical, this is how you do it guide that gives you the explanation too, this is your book. Clearly an in the trenches kind of author, the real deal.
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By Allie
Format:Kindle Edition
When I was offered the opportunity to help an indie band promote their work, I was excited, but unsure about how to get started! I found this book and I was thrilled to see how the author laid it all out for me. Viral marketing, guerilla marketing, and real-life scenarios made it easy to come up with a viable game plan. The book is written in a clear, engaging style - it's easy to follow and understand.

Learning about the importance of image, art, and other ways of building a band's profile was one of the highlights of this Kindle book. A full list of links and websites makes it easy to use the book as a handy reference.

Before I read this, I was a little daunted by the prospect of helping an indie band get the word out. Now, I feel up to the challenge. If you're in a band or helping a band do PR, this book is an essential guideline you won't regret buying.
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2 of 3 people found the following review helpful
By Gil
Format:Kindle Edition

That pretty much sums my review. It's a 150+ pages of specific, detailed action plan to get yourself noticed. It won't matter much if your music sucks, but if you've got professional rock solid music, this is how to get noticed.

I've checked with a buddy of mine who does online promotions for a marketing firm and he said that the things listed her all work. Had it not been for the fact that this is a huge book and quite long, I'd give it the max stars in review.
For now though, it's 4 stars. Highly recommended nontheless.

Rock on!
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2 of 3 people found the following review helpful
5.0 out of 5 stars Viral Marketing December 1, 2011
Format:Kindle Edition
I am a total social media nerd. And although I'm an author, and not a musician, the principles are the same.

It's really a book about building a musical cult following, and how to do it online. Think of the band `The Grateful Dead;' during their heyday, they were the only big band that allowed people to record their shows. The rest of the musical acts were against people freely recording their shows because they thought it would take away from their profits, etc. But not The Grateful Dead. Not only did they allow people to freely record their shows, but they set up a special section just for people to record their shows. And you know what happened? The Grateful Dead exploded even more. All the people who recorded the shows for free would share the recordings with friends--introducing them to The Grateful Dead--and those people would become fans, and the people who made the recordings would want to go to even more shows and make even more recordings--and shows is where bands make the big money. And another thing, the fans loved them for allowing them to record the shows--it showed that they weren't just money-grubbing people.

I know that's a long example, and it's from the 60's and 70's, but that's pretty much what the book is about. But it's a modern example. What TGD did was an example of viral marketing. Nowadays, it's similar to where people go to shows and then post the videos up on youtube. Once the videos are uploaded to youtube, or any other video site, then people can freely find the videos online and become fans.
Read more ›
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Most Recent Customer Reviews
5.0 out of 5 stars great information for musicians.
In the Information Age this book contains vital info on self marketing. Any musicians with modest budgets looking for more exposure this is a must read.
Published 8 months ago by Cee
5.0 out of 5 stars Must Read for Indies bands and solo acts
Great book for Indie bands on the "how to make it happen. It is a must read. Do everything recommended and if your music is great you will be happening too. Read more
Published 9 months ago by craig cothren
5.0 out of 5 stars great info
Loved it great info, will be doing a lot of the advice they give. Great pointers on how to get your music out there
Published 14 months ago by ube
5.0 out of 5 stars One of the best books on a band online-promo
The book was indeed helpful showing the core tools to make a band well-known by the use of tools different from standard approach. Bravo!
Published 22 months ago by Elena Evseeva
5.0 out of 5 stars Worthwhile
A good book. If you're starting out, it'd make sense for you to peruse it. What's good about it is that you can apply its principles to areas other than music where you might need... Read more
Published on January 9, 2013 by Minsk
5.0 out of 5 stars Amazing book
I am a starting out hip hop artist with very little funds. I never thought I could promote myself until I read this. Read more
Published on December 30, 2012 by Zachary Harris
3.0 out of 5 stars The idea is good, but...
The idea is just a regurgitation of how to promote your band. It doesn't strike me as anything spectacular, but if you're new and trying to promote your band, it's a decent book.
Published on December 20, 2012 by Marc Gunn
3.0 out of 5 stars Good for newbie
For new bands or people new to the industry its a good overview and has solid advice on building a following.
Published on December 19, 2012 by Gavin Merriman
5.0 out of 5 stars Brilliant book! Buy today!
'Your Brand is a virus is a fantastic, practical book to help musicians easily understand how to marketing themselves well without breaking the bank! Read more
Published on May 18, 2012 by Kinventus
5.0 out of 5 stars wow packed with usable information
i was skeptical about spending my money on another music book because most of them waste time with things i already know or stories of other artists that are interesting but not... Read more
Published on April 2, 2012 by mel
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More About the Author

James Moore is a Canadian music promoter and author of the best selling "Your Band Is A Virus" music marketing book series. Growing up on artists like The Beatles, Public Enemy, Nirvana, and Tom Waits, he's always connected with music that spoke from the soul. He works directly with independent bands and solo artists through his company Independent Music Promotions (

I.M.P works worldwide exclusively with "artists with depth". James has also contributed to a host of music publications such as The Muse's Muse, Skope Magazine, Target Audience Magazine, Evor, and Music Think Tank. His work, most notably his "Can We Get In Pitchfork?" piece, has become one of the most shared pieces on Music Think Tank, having been spread by the likes of CDBaby, Reverbnation, the Lefsetz Letter, the Indie Bible,, the DIY Daily and

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