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Your Band Is A Virus - Behind-The-Scenes And Viral Marketing For The Independent Musician Kindle Edition
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More About the Author
I.M.P works worldwide exclusively with "artists with depth". James has also contributed to a host of music publications such as The Muse's Muse, Skope Magazine, Target Audience Magazine, Evor, and Music Think Tank. His work, most notably his "Can We Get In Pitchfork?" piece, has become one of the most shared pieces on Music Think Tank, having been spread by the likes of CDBaby, Reverbnation, the Lefsetz Letter, the Indie Bible, Indie-Music.com, the DIY Daily and Buzzsonic.com.
Top Customer Reviews
"Your Band Is A Virus" takes the reader step by step through understanding how marketing works, how to use low and no cost advertising methods to build up a fan base and use the media to your advantage. It also includes specific sites and contacts to use.
I easily recommend this book to everyone who has ever asked themselves "how do I let the world know about my work?"
I hope you enjoy it as much as I did.
Michael C. Greer
Author and Musician
If you want to get a practical, this is how you do it guide that gives you the explanation too, this is your book. Clearly an in the trenches kind of author, the real deal.
It's really a book about building a musical cult following, and how to do it online. Think of the band `The Grateful Dead;' during their heyday, they were the only big band that allowed people to record their shows. The rest of the musical acts were against people freely recording their shows because they thought it would take away from their profits, etc. But not The Grateful Dead. Not only did they allow people to freely record their shows, but they set up a special section just for people to record their shows. And you know what happened? The Grateful Dead exploded even more. All the people who recorded the shows for free would share the recordings with friends--introducing them to The Grateful Dead--and those people would become fans, and the people who made the recordings would want to go to even more shows and make even more recordings--and shows is where bands make the big money. And another thing, the fans loved them for allowing them to record the shows--it showed that they weren't just money-grubbing people.
I know that's a long example, and it's from the 60's and 70's, but that's pretty much what the book is about. But it's a modern example. What TGD did was an example of viral marketing. Nowadays, it's similar to where people go to shows and then post the videos up on youtube. Once the videos are uploaded to youtube, or any other video site, then people can freely find the videos online and become fans.Read more ›
Learning about the importance of image, art, and other ways of building a band's profile was one of the highlights of this Kindle book. A full list of links and websites makes it easy to use the book as a handy reference.
Before I read this, I was a little daunted by the prospect of helping an indie band get the word out. Now, I feel up to the challenge. If you're in a band or helping a band do PR, this book is an essential guideline you won't regret buying.
Most Recent Customer Reviews
In the Information Age this book contains vital info on self marketing. Any musicians with modest budgets looking for more exposure this is a must read.Published 18 months ago by Cee
Great book for Indie bands on the "how to make it happen. It is a must read. Do everything recommended and if your music is great you will be happening too. Read morePublished 19 months ago by craig cothren
Loved it great info, will be doing a lot of the advice they give. Great pointers on how to get your music out therePublished 24 months ago by ube
The book was indeed helpful showing the core tools to make a band well-known by the use of tools different from standard approach. Bravo!Published on June 30, 2013 by Elena Evseeva
A good book. If you're starting out, it'd make sense for you to peruse it. What's good about it is that you can apply its principles to areas other than music where you might need... Read morePublished on January 9, 2013 by Minsk
I am a starting out hip hop artist with very little funds. I never thought I could promote myself until I read this. Read morePublished on December 30, 2012 by Zachary Harris
The idea is just a regurgitation of how to promote your band. It doesn't strike me as anything spectacular, but if you're new and trying to promote your band, it's a decent book.Published on December 20, 2012 by Marc Gunn
For new bands or people new to the industry its a good overview and has solid advice on building a following.Published on December 19, 2012 by Gavin Merriman
'Your Brand is a virus is a fantastic, practical book to help musicians easily understand how to marketing themselves well without breaking the bank! Read morePublished on May 18, 2012 by Kinventus
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