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Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships (Que Biz-Tech) Hardcover – October 19, 2013


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Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships (Que Biz-Tech) + The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
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Product Details

  • Series: Que Biz-Tech
  • Hardcover: 272 pages
  • Publisher: Que Publishing; 1 edition (October 19, 2013)
  • Language: English
  • ISBN-10: 0789751615
  • ISBN-13: 978-0789751614
  • Product Dimensions: 9.2 x 6.4 x 0.8 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (53 customer reviews)
  • Amazon Best Sellers Rank: #77,742 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Your Brand: The Next Media Company belongs on the bookshelf of every CMO." - Jascha Kaykas-Wolff, CMO, Mindjet, @kaykas

"Michael's book makes the case that in order for brands to thrive in this brave new world, brands must become content creators!" - Pete Cashmore, CEO, Mashable, @Mashable

"A must read if you are serious about using social business strategy to transform your brand into a media company!" - Mei Lee,  Vice President Digital Marketing, Conde Nast, @HiMeiLee

"This is a great read for anyone who wants to understand and learn how to overcome the challenges of content marketing." - Elisa Steele, CMO Skype, @ElisaSteele

"Michael Brito brilliantly dissects how to achieve social media success through techniques of the Mad Men era manipulated in to the age of Twitter and Facebook. Discover your audience and the power of brand ambassadors, while learning how to successfully manage your online presence and maximize your exposure with quality content." - Kinsey Schofield, TV Personality, Journalist @KinseySchofield

In the social world, content rules. Michael’s book makes the case that in order for brands to thrive in this brave new world, brands must become media companies.”

–Pete Cashmore, Founder and CEO of Mashable

 

“Your Brand, The Next Media Company is a great read for anyone who wants to understand and learn how to overcome the challenges of content marketing.”

–Elisa Steele, Chief Marketing Officer, Skype

 

“An intelligently structured narrative that’s peppered with applicable, pragmatic advice. Your Brand, The Next Media Company belongs on the bookshelf of every CMO.”

–Jascha Kaykas-Wolff, Chief Marketing Officer, Mindjet

 

“Looking to use social business strategy to build your brand into a thriving media company? Michael Brito’s new book holds the key. For practical, tactical inspiration, read on.”

–Claire Diaz-Ortiz, Social Innovation, Twitter

 

“A must read if you are serious about using social business strategy to transform your brand into a media company!”

–Mei Lee, Vice President, Digital Marketing, Conde Nast 

 

"In Your Brand, The Next Media Company, Michael Brito puts the content marketing conversation into a necessary and much needed context.”

–Ann Handley, Chief Content Officer, MarketingProfs

 

“Brito has written a practical and thoroughly engaging book for brands looking to effectively become a media company using a sustainable social business strategy.”

–Amy Kavanaugh, Vice President Public Affairs, Taco Bell (YUM Brands)

From the Author

There is no doubt in mind that you will find value in reading this book. It's not based on theory, assumptions or what I think might work for you. This book is based on my real experience helping companies transform their brands into media companies. 
The narrative is pretty simple. I give a complete 360 degree view of today's unpredictable and dynamic customer. I then give a deep dive of social business strategy since this is what is needed to change your business. I then help you build the infrastructure for your transformation - building a centralized team, operationalizing employee/customers advocacy programs that will help feed the content engine and building a command center to help you capitalize on real-time marketing opportunities. The rest of the book is focused on content strategy. Not just the content narrative, but how you will tell that brand story across paid, earned and owned media channels with a strong emphasis on content governance. 

More About the Author

Michael Brito is a Group Director of Media & Engagement at W2O Group. He helps his clients with content strategy, brand advocacy programs and social business initiatives.

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Customer Reviews

4.9 out of 5 stars
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Not only do I recommend this book to students but to all companies from all industries as well.
tdanska1
When reading the book, it's like having conversation with Brito himself because the tone is so relaxed and conversational.
Samantha Mendoza
The book contextualizes social media in today’s media landscape and how consumers engage with brands.
william r mundy

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Karen Freberg on October 7, 2013
Format: Kindle Edition
I had a chance to read this book by Michael Brito on the way to an international conference, and this was one book that I could not put down. I have so many bookmarks and notes for myself from this book that it appears all of the text is colored! :)

I have read many books about social media strategy, and this was the first one that really captured the overall essence of what social business truly means from a strategic angle. I have not gotten so into a book since reading the social books by Brian Solis, and I think Michael has reached this point and established himself as the expert in the field of social business and strategy. Brito eloquently discusses how relevance is the key to content consumption on social media - he focuses on the strategy behind the content creation and provides relevant and current case studies as examples of how this was done well, as well as what has not worked among businesses. I also appreciated the in-depth frameworks and visuals he provided in the book when it comes to social media business command centers as well as how to establish a center of excellence. These frameworks were clearly written, articulated, and framed in a way that was easily understood and could be applied in various situations. I also appreciated the particular case studies and vendor highlights here in the book as well - there are so many out there that it is hard to keep track of them all! However, for each chapter, Michael does an excellent job in providing an overview of each of these and how they can be applied for social business and strategy practices.

One of the things I appreciated from this book by Michael is the fact that it can be used across industries and professions.
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2 of 2 people found the following review helpful By Lisandra Maioli on November 26, 2013
Format: Kindle Edition Verified Purchase
I bought the hard cover and the Kindle version of this wonderful book. I give Social Media classes to Brazilian executives and I've been suggesting them that this book should be required for all executives, entrepreneurs and Marketing/Communication professionals. I also have his other book "Social Business, Smart Business". A rich reading as well. All companies from all industries should have more than a "Social Media Strategy", they should have a "Content strategy" and understand that content is the new currency! This is not a easy job, but definitely this book can help make it easier. A kind of a really clear and easy understandable step-by-step (from the strategy/planning to the team structuring) focused on a real world about how to build a killer "Content Strategy".
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Format: Kindle Edition
Seth Godin said, "The only marketing left is content marketing." Every marketer who isn't living under a rock now knows that compelling, shareable and problem-solving content is key to engaging your customer community. There are enumerable resources telling you to DO content marketing. But Michael Brito gallops in on his white horse delivering the tools and insight to discover how to figure out the WHAT, and tools to accomplish the HOW. What you get in Your Brand, the Next Media Company is everything you need to discover how to become THE place your customer community gathers to consume timely, high-quality and shareable content. Read this book and come away with everything you need to DO content marketing with what you have.

Michael shares real case studies and lays out practical, do-able strategy whether you are B2B or B2C, starting with clearly defining the story of your brand to guiding you in developing a deep understanding of your customer community. His 360 degree approach detailing HOW to create a hub of relevant, timely and useful media that will rise above the social noise is a MUST READ for every CMO, CCO...and anyone charged with communicating your brand's story.

Michael gives you insight and strategy on discovering how your customer community interacts with media, how to resource brand evangelists and social influencers within your organization to generate content and tools to guide you as you journey outside your organization for credible, quality content.

I really don't know another way to say it..do you want to know what works?...Buy this book. Do you think you're too small, too busy, too [insert other excuse here], to be a trusted, essential media resource for your customer community?...BUY THIS BOOK.
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1 of 1 people found the following review helpful By Tony Woodall on June 14, 2014
Format: Hardcover Verified Purchase
I purchased Your Brand - The Next Media Company for a Social Media Marketing Strategy class at UC Berkeley taught, thankfully, by Michael Brito, the author. I first want to say that the class was my favorite of any I have taken. Michael is a great instructor of Social Media Marketing Strategy. Why? He is engaging, informative, experienced in the subject and knows the business and the industry.
Using the information in the book has help me grow my personal brand in social media incredibly strong. I used the techniques Michael suggested and discusses in the book. I would recommend this book to anyone that wants to learn Social Media Marketing Strategy. For a business that wants to be successful in implementing a Social Business Strategy, Your Brand is REQUIRED Reading! You must study this book and take what it says to heart. I think this will be one of the most important books I've read in my career.
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