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Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships (Que Biz-Tech) Hardcover – October 19, 2013


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Editorial Reviews

Review

"Your Brand: The Next Media Company belongs on the bookshelf of every CMO." - Jascha Kaykas-Wolff, CMO, Mindjet, @kaykas

"Michael's book makes the case that in order for brands to thrive in this brave new world, brands must become content creators!" - Pete Cashmore, CEO, Mashable, @Mashable

"A must read if you are serious about using social business strategy to transform your brand into a media company!" - Mei Lee,  Vice President Digital Marketing, Conde Nast, @HiMeiLee

"This is a great read for anyone who wants to understand and learn how to overcome the challenges of content marketing." - Elisa Steele, CMO Skype, @ElisaSteele

"Michael Brito brilliantly dissects how to achieve social media success through techniques of the Mad Men era manipulated in to the age of Twitter and Facebook. Discover your audience and the power of brand ambassadors, while learning how to successfully manage your online presence and maximize your exposure with quality content." - Kinsey Schofield, TV Personality, Journalist @KinseySchofield

In the social world, content rules. Michael’s book makes the case that in order for brands to thrive in this brave new world, brands must become media companies.”

–Pete Cashmore, Founder and CEO of Mashable

 

“Your Brand, The Next Media Company is a great read for anyone who wants to understand and learn how to overcome the challenges of content marketing.”

–Elisa Steele, Chief Marketing Officer, Skype

 

“An intelligently structured narrative that’s peppered with applicable, pragmatic advice. Your Brand, The Next Media Company belongs on the bookshelf of every CMO.”

–Jascha Kaykas-Wolff, Chief Marketing Officer, Mindjet

 

“Looking to use social business strategy to build your brand into a thriving media company? Michael Brito’s new book holds the key. For practical, tactical inspiration, read on.”

–Claire Diaz-Ortiz, Social Innovation, Twitter

 

“A must read if you are serious about using social business strategy to transform your brand into a media company!”

–Mei Lee, Vice President, Digital Marketing, Conde Nast 

 

"In Your Brand, The Next Media Company, Michael Brito puts the content marketing conversation into a necessary and much needed context.”

–Ann Handley, Chief Content Officer, MarketingProfs

 

“Brito has written a practical and thoroughly engaging book for brands looking to effectively become a media company using a sustainable social business strategy.”

–Amy Kavanaugh, Vice President Public Affairs, Taco Bell (YUM Brands)

From the Author

There is no doubt in mind that you will find value in reading this book. It's not based on theory, assumptions or what I think might work for you. This book is based on my real experience helping companies transform their brands into media companies. 
The narrative is pretty simple. I give a complete 360 degree view of today's unpredictable and dynamic customer. I then give a deep dive of social business strategy since this is what is needed to change your business. I then help you build the infrastructure for your transformation - building a centralized team, operationalizing employee/customers advocacy programs that will help feed the content engine and building a command center to help you capitalize on real-time marketing opportunities. The rest of the book is focused on content strategy. Not just the content narrative, but how you will tell that brand story across paid, earned and owned media channels with a strong emphasis on content governance. 
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Product Details

  • Series: Que Biz-Tech
  • Hardcover: 272 pages
  • Publisher: Que Publishing; 1 edition (October 19, 2013)
  • Language: English
  • ISBN-10: 0789751615
  • ISBN-13: 978-0789751614
  • Product Dimensions: 6.4 x 0.8 x 9.3 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (73 customer reviews)
  • Amazon Best Sellers Rank: #425,390 in Books (See Top 100 in Books)

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More About the Author

Michael Brito is a Group Director of Media & Engagement at W2O Group. He helps his clients with content strategy, brand advocacy programs and social business initiatives.

Customer Reviews

4.9 out of 5 stars
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Most Helpful Customer Reviews

6 of 7 people found the following review helpful By Karen Freberg on October 7, 2013
Format: Kindle Edition
I had a chance to read this book by Michael Brito on the way to an international conference, and this was one book that I could not put down. I have so many bookmarks and notes for myself from this book that it appears all of the text is colored! :)

I have read many books about social media strategy, and this was the first one that really captured the overall essence of what social business truly means from a strategic angle. I have not gotten so into a book since reading the social books by Brian Solis, and I think Michael has reached this point and established himself as the expert in the field of social business and strategy. Brito eloquently discusses how relevance is the key to content consumption on social media - he focuses on the strategy behind the content creation and provides relevant and current case studies as examples of how this was done well, as well as what has not worked among businesses. I also appreciated the in-depth frameworks and visuals he provided in the book when it comes to social media business command centers as well as how to establish a center of excellence. These frameworks were clearly written, articulated, and framed in a way that was easily understood and could be applied in various situations. I also appreciated the particular case studies and vendor highlights here in the book as well - there are so many out there that it is hard to keep track of them all! However, for each chapter, Michael does an excellent job in providing an overview of each of these and how they can be applied for social business and strategy practices.

One of the things I appreciated from this book by Michael is the fact that it can be used across industries and professions.
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1 of 1 people found the following review helpful By Jim Barry on November 29, 2014
Format: Hardcover Verified Purchase
Michael Brito’s Your Brand, The Next Media Company is an excellent resource for MBA courses in social media marketing. Professors will delight in its academic rigor, social business strategy perspective and link to traditional branding and media concepts.

The book, in my opinion, qualifies academically as a primary reading for MBA level courses. The recommendation is based on the following:

1) The book sets the stage for the growing demand towards brand journalism and the enterprise-wide processes needed to adopt your own media approach to marketing your brand. The focus is on building a trusted brand from a socially driven organization, not the other way around. Most books lay out tips and other tactics on content awareness, social engagement and sales nurturing. When done, they highlight the infrastructure elements to consider in support of their social content marketing recommendations. The flaw in these alternative approaches is that they fail to capitalize on the people and process side of the equation as a way to create superior content and social connection. Brito, on the other hand, emphasizes the importance of brand advocate groups, cross-department collaboration on a brand narrative and enterprise-wide platform tools over the magic of fan engagement tactics or SEO schemes.

2) Listed among the top 20 social media educators in the world, Brito not only understands social media marketing, he is a world renown brand expert and guest speaker for prestigious universities.

3) The book is perfectly organized for a brand struggling to go mainstream with content and social business development.
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1 of 1 people found the following review helpful By JoseAngelo5 on May 27, 2014
Format: Hardcover
A couple years ago, I was being interviewed for a social media position and one of the questions they asked me was “How would you explain social media to a senior executive who isn’t up to date with new social trends.” At first, I stated obvious benefits of social such as the importance of building a social media presence and creating engaging content that is valuable to your target audience. As I continued to elaborate more on my answer, I began to struggle on what else I could say and finished my answer with a weak ending. The interview ended and I thanked the interviewer for their time. Did I get the job? Of course not, and I knew it was because of my answer to this question.

As we are moving into a new digital frontier in marketing, I knew that I needed a much stronger perspective on social media that went beyond basics strategies to strive in my career. I began searching for books on social media marketing in hopes to gain a sharp and fresh perspective that I was missing. After reading several books on this topic by “industry social leaders,” I was disappointed to read repetitive theories on social business and weak content that wasn’t enough to leave a lasting impact on me. It wasn’t until I stumbled upon, “Your Brand, The Next Chapter” by Micheal Brito, that it gave me a breakthrough and social marketing epiphany I was searching for.

Talk about a game changer, Brito’s brilliant perspective on social marketing is one that can’t be ignored. Michael’s excellent storytelling approach combined with strong content through case studies and real personal experience, deliver a knockout in educating the reader of the new landscape in social marketing.
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