|Amazon Price||New from||Used from|
“In the social world, content rules. Michael’s book makes the case that in order for brands to thrive in this brave new world, brands must become media companies.”
–Pete Cashmore, Founder and CEO of Mashable
“Your Brand, The Next Media Company is a great read for anyone who wants to understand and learn how to overcome the challenges of content marketing.”
–Elisa Steele, Chief Marketing Officer, Skype
“An intelligently structured narrative that’s peppered with applicable, pragmatic advice. Your Brand, The Next Media Company belongs on the bookshelf of every CMO.”
–Jascha Kaykas-Wolff, Chief Marketing Officer, Mindjet
“Looking to use social business strategy to build your brand into a thriving media company? Michael Brito’s new book holds the key. For practical, tactical inspiration, read on.”
–Claire Diaz-Ortiz, Social Innovation, Twitter
“A must read if you are serious about using social business strategy to transform your brand into a media company!”
–Mei Lee, Vice President, Digital Marketing, Conde Nast
"In Your Brand, The Next Media Company, Michael Brito puts the content marketing conversation into a necessary and much needed context.”
–Ann Handley, Chief Content Officer, MarketingProfs
“Brito has written a practical and thoroughly engaging book for brands looking to effectively become a media company using a sustainable social business strategy.”
–Amy Kavanaugh, Vice President Public Affairs, Taco Bell (YUM Brands)
Not only do I recommend this book to students but to all companies from all industries as well.
I really appreciate his use of interesting case studies and examples from his own experiences in the field to illustrate certain points.
The book contextualizes social media in today’s media landscape and how consumers engage with brands.
I want to write a long, detailed review on how awesome this book is, but I'm short on time.
So, I'll just say buy it. Buy it now, and thank Michael for writing it later.
This is a must buy for all college students who are majoring in Mass communications, Journalism, PR, and Advertising. I had the privilege to have Michael Brito as a professor. Read morePublished 15 days ago by Jameel Sumra
Michael Brito's approach to explicating what a Social Business Strategy is and how to execute one for your company is straight forward and comprehensive. Read morePublished 28 days ago by Alan L. Chase
Your Brand, The Next Media Company was an excellent read on Social Media Marketing Strategy. I have used some of the tools suggested in the book to help my own brand grow through... Read morePublished 1 month ago by Michael Alexandre
As a young, tech savvy college student, I love social media! I am fascinated with how powerful social media can be when used the right way and I had always wanted to learn more... Read morePublished 3 months ago by Isadora Busch
It seemed obvious to me that Your Brand: The Next Media Company was geared toward larger companies with either a substantial digital communications budget or the ability to... Read morePublished 4 months ago by cino
I had to purchase this book for a class taught by Michael Brito, BUT I have to say it was one of the most valuable purchases I made all year. Read morePublished 5 months ago by Alexandra
Your Brand, The Next Media Company is an excellent read for everyone trying to leverage the social media to achieve their goals whether selling a product, applying for a job or... Read morePublished 6 months ago by Chintan Parikh
Can your business evolve? It will mean embracing what is in this book…
Pushing mismatched, inconsistently planned content through multiple social platforms just isn't... Read more