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“In the social world, content rules. Michael’s book makes the case that in order for brands to thrive in this brave new world, brands must become media companies.”
–Pete Cashmore, Founder and CEO of Mashable
“Your Brand, The Next Media Company is a great read for anyone who wants to understand and learn how to overcome the challenges of content marketing.”
–Elisa Steele, Chief Marketing Officer, Skype
“An intelligently structured narrative that’s peppered with applicable, pragmatic advice. Your Brand, The Next Media Company belongs on the bookshelf of every CMO.”
–Jascha Kaykas-Wolff, Chief Marketing Officer, Mindjet
“Looking to use social business strategy to build your brand into a thriving media company? Michael Brito’s new book holds the key. For practical, tactical inspiration, read on.”
–Claire Diaz-Ortiz, Social Innovation, Twitter
“A must read if you are serious about using social business strategy to transform your brand into a media company!”
–Mei Lee, Vice President, Digital Marketing, Conde Nast
"In Your Brand, The Next Media Company, Michael Brito puts the content marketing conversation into a necessary and much needed context.”
–Ann Handley, Chief Content Officer, MarketingProfs
“Brito has written a practical and thoroughly engaging book for brands looking to effectively become a media company using a sustainable social business strategy.”
–Amy Kavanaugh, Vice President Public Affairs, Taco Bell (YUM Brands)
The book contextualizes social media in today’s media landscape and how consumers engage with brands.
I really appreciate his use of interesting case studies and examples from his own experiences in the field to illustrate certain points.
Good read, fantastic tools, and a recommended buy for any business or person looking to improve their branding.
It's a book about content and social media marketing. Great tips are demostrated. It's a good read. In an era of shopping pattern dominated by ecommerce, search marketing pillared... Read morePublished 3 days ago by .
This book is very creative and innovated for today's generation of upcoming brand companies. Brito takes his experiences and paints them into a very relatable and real picture for... Read morePublished 7 days ago by Folasade Ogunbanwo
I had the pleasure of reading this book for my social media class and it is definitely one of the best books I have read for a class! Read morePublished 7 days ago by Kaitlin Crawford
THIS IS IT!!
If you are looking to learn about the dynamic and ever changing world of branding and social media...this is a must read! Read more
If you want to start in department within a company responsible for social media, then you should buy this book. Read morePublished 9 days ago by Kenan
Michael Brito’s Your Brand, The Next Media Company is an excellent resource for people who are heading in that field to be social band marketer. Read morePublished 9 days ago by Anthony Nguyen
As a PR student, I found Your Brand to be an extremely helpful asset to my growth and understanding of the field. Read morePublished 12 days ago by lorraine rodvold
Brito gave the all-inside scoop on how to create a new media company. As a student, it gave me more knowledge in the field of managing social media accounts and has inspired me to... Read morePublished 22 days ago by shannon santos
The title speaks for itself. Your brand is "YOU" or your company. Ever since I read this book, it has opened my eyes to how to be a successful social media guru. Read morePublished 23 days ago by Brandon Fernandez