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How to Run Your Business Like a Girl: Successful Strategies from Entrepreneurial Women Who Made It Happen Paperback – August, 2005

4.8 out of 5 stars 19 customer reviews

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Editorial Reviews

From Booklist

What's the difference between businessmen and businesswomen? It's simple these days, says author-entrepreneur Baskin. The emphasis is on relationships, intuition, and quality of life. She examines the state of female entrepreneurship today, not so much from a philosophical or psychological perspective but rather from a very pragmatic point of view: the pros and cons of partnerships, guiding principles to consider, people management 101, weathering economic vicissitudes, among other topics. In the center, acting as exemplars, are three different businesswomen--owners of a public relations agency, a kid-friendly direct mail retailer, and a financial workshop presenter-speaker--accompanied by "instant wisdom" sidebars (e.g., "sometimes it really is all about who you know") and end-of-chapter "answers from women who've done it." The latter, a series of questions and answers on everything from do you have an exit plan? to describe your best and worst day, reinforces the book's premise, and layers real-life experiences atop her core trio. Skip the marketing and sales chapters; concentrate, instead, of the people and monetary counsel. Barbara Jacobs
Copyright © American Library Association. All rights reserved

From the Publisher

"Finally, a straight-talking guide for entrepreneurial women as they live out their dream of being a business owner. Elizabeth Baskin and numerous other successful women share the wisdom, joy and tears that come with being the boss. If you are an entrepreneur or thinking about becoming one, this empowering book will give you a host of girlfriends who have done it before you and succeeded. Go for it!!"

Gail Evans, author of Play Like a Man Win Like A Woman and She Wins You Win


Product Details

  • Paperback: 210 pages
  • Publisher: Adams Media Corporation (August 2005)
  • Language: English
  • ISBN-10: 1593374550
  • ISBN-13: 978-1593374556
  • Product Dimensions: 8 x 6.1 x 0.6 inches
  • Shipping Weight: 8 ounces
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #1,826,387 in Books (See Top 100 in Books)

More About the Author

Elizabeth Cogswell Baskin is the CEO and Creative Director of Tribe, Inc, a $5 million branding company working with national and global clients like UPS, Coca-Cola Enterprises, Chick-fil-A and Porsche.

She started Tribe in 2002 in a converted screened porch off her kitchen, partly to avoid going off to an office every day while her son was young. She now has a strong interest in helping other entrepreneurs launch their own companies. In 2005, she wrote a book on female entrepreneurs called "Run Your Business Like a Girl." More recently, she developed a card deck titled "Start Your Own Company" that breaks down the gargantuan task of launching a business into 52 manageable steps, one step per card.

Her most recent book is titled "Hell Yes! Two Little Words for a Simpler, Happier Life" and is mostly about how to say no to the things that aren't important to you so you leave room to say yes to the ones that are.

Elizabeth lives in Atlanta with her husband Steve, son Sam and border collie Lucy. Tribe's office is now in a high-rise five minutes from the house, with a view of the trees stretching out to the Chattahoochee River beyond.

Customer Reviews

Top Customer Reviews

Format: Paperback
Although women are starting their own businesses at a blistering pace,too few successful women entrepreneurs have taken the time to thoughtfully chronicle their experiences and share with the rest of us what it's like to walk a mile in their manolos. Elizabeth Cogswell Baskin does that and more, giving us not only her experiences starting ad agencies -- she's on her second -- but the inspiring stories of other female entrepreneurs from around the country. One of the best things about the book is that Baskin and her subjects are open about the scary times and tough decisions they've had to make along the way. Although the tone of the book is breezy and fun, Baskin offers plenty of solid advice and cautionary tales. As the former editor-in-chief of Atlanta Woman magazine, I read many books geared to working women and women entrepreneurs. This one is the perfect read for women who are contemplating doing their own thing.
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Format: Paperback
This was a nice book. It points out that women and men typically have different motivations for starting their own businesses. The author says men are usually starting a business for their healthy ego and to make money. And women instead start a business so they can have more control in their lives. There might actually be some truth to that - at least for the older generation of men and women who start businesses.

I'm actually part of the younger generation of men and women born in 1962 or thereafter. And I don't think men and women (my peers) are all that different today when starting a business. Both sexes in my generation are faced with job opportunities that lack security, pension plans, and wages that can be lived on comfortably. Both sexes are faced with escalating gasoline prices without a commensurate jump in their salaries. And both sexes are competing for the same jobs. Both sexes are quitting the corporate world and starting their own businesses today because they see more opportunity AND CONTROL in doing that instead of collecting a W-2.

This book talks about the unique strengths of women, and the author may have a point there. But I don't think (1) trusting intuition, (2) focusing on relationships, and (3) putting more emphasis on life balance are strengths that women have a lock on.

But what men of my generation have an abundance of is male role models in business. And the wonderful thing about this book is that the author has interviewed a few successful women entrepreneurs and documented their stories so women in my generation can read the book and benefit by hearing from female role models in business. Female readers can gain words of wisdom from other women who have been there and done that. And that's what makes this book so good. 5 stars!

PS. A nice companion book to this one is Small Business Big Life (ISBN: 140160336X). Consider giving it a read.
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Format: Paperback
This book really helped me since I have only been out on my own for a year. To read that other women have gone through the same struggles and challenges, and also share the immense feeling of accomplishment and freedom that comes with it, was very comforting. Ms. Baskin's writing style is very frank and refreshing, as if she were talking to me. I laughed out loud at times, especially the part about "putting your big girl panties on" and dealing with problems that may arise. A wonderful resource in the midst of lots of very dry business books.
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Format: Paperback
A down to earth, tell it like it is, get real guide. The author, herself an entrepreneur, uses a combination of in depth stories of several women-owned businesses and includes many sidebar profiles by other women entrepreneurs, in their own words. The title doesn't give it credit because for the women entrepreneurs in this book, its not only about running a business, but about running a life for all that its worth. Which is not easy in any case, what with balancing families, facing stereotypes, challenging expectations. But instead of fighting those things, the businesswomen profiled in this book show us ways to take aspects of womanhood and apply them to running a business. Not better nor worse than men, just different. I especially liked the honest, fresh stories by real people -- even when it has not all been a bed of roses -- its a real inspiration.
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Format: Paperback
I enjoyed this book very much, especially since one of the profiled entrepreneurs has a very similar business to what my dream is; it was a surprising peek into the work I aspire to create and integrate into my daily life.

As far as information goes, this is not an all-encompassing "what to do" to check off your list as you go about starting a business; but rather, an uplifting and inspiring read that affirms the burning desire within yourself to launch a venture of your very own. Wanna-be-business-owners need to be inspired from time to time as our very creative natures overanalyze details to the point of discouraging ourselves from even making that first step.

Upon beginning the read you are welcomed with the profound statement that if you have a strong desire to start a business, very few things will satisfy that desire, other than starting a business. What a refreshing thing to hear! - that I am not simply obsessed for some odd reason - reading this book helps me come to an understanding of my own entrepreneurial spirit.

We all long to make our mark on this world in some small way, and for some, that mark is to create a company from one's own passion and ideals and vision. At the VERY least, this book is a must-have to reach for again and again for inspiration.
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