Why are women more successful running their own businesses? Because they run them like girls. In this book, successful business owner Elizabeth Cogswell Baskin gives readers the true nitty-gritty details of what it really means to start and run a business like a girl, including a narrative yet instructional look at how to build a business, action items that reinforce the ideas and strategies in the book, and start up short cuts that will help readers develop and execute their own business plans. How to Run Your Business Like a Girl takes readers through the back rooms tour of three successful women-owned companies, providing first hand accounts of how these entrepreneurs deal with the various stages of the business cycle. Most importantly, How to Run Your Business Like a Girl shows readers to have a great business and a life - at the same time.
Elizabeth Cogswell Baskin is the CEO and Creative Director of Tribe, Inc, a $5 million branding company working with national and global clients like UPS, Coca-Cola Enterprises, Chick-fil-A and Porsche.
She started Tribe in 2002 in a converted screened porch off her kitchen, partly to avoid going off to an office every day while her son was young. She now has a strong interest in helping other entrepreneurs launch their own companies. In 2005, she wrote a book on female entrepreneurs called "Run Your Business Like a Girl." More recently, she developed a card deck titled "Start Your Own Company" that breaks down the gargantuan task of launching a business into 52 manageable steps, one step per card.
Her most recent book is titled "Hell Yes! Two Little Words for a Simpler, Happier Life" and is mostly about how to say no to the things that aren't important to you so you leave room to say yes to the ones that are.
Elizabeth lives in Atlanta with her husband Steve, son Sam and border collie Lucy. Tribe's office is now in a high-rise five minutes from the house, with a view of the trees stretching out to the Chattahoochee River beyond.
