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What's the difference between businessmen and businesswomen? It's simple these days, says author-entrepreneur Baskin. The emphasis is on relationships, intuition, and quality of life. She examines the state of female entrepreneurship today, not so much from a philosophical or psychological perspective but rather from a very pragmatic point of view: the pros and cons of partnerships, guiding principles to consider, people management 101, weathering economic vicissitudes, among other topics. In the center, acting as exemplars, are three different businesswomen--owners of a public relations agency, a kid-friendly direct mail retailer, and a financial workshop presenter-speaker--accompanied by "instant wisdom" sidebars (e.g., "sometimes it really is all about who you know") and end-of-chapter "answers from women who've done it." The latter, a series of questions and answers on everything from do you have an exit plan? to describe your best and worst day, reinforces the book's premise, and layers real-life experiences atop her core trio. Skip the mark
What's the difference between businessmen and businesswomen? It's simple these days, says author-entrepreneur Baskin. The emphasis is on relationships, intuition, and quality of life. She examines the state of female entrepreneurship today, not so much from a philosophical or psychological perspective but rather from a very pragmatic point of view: the pros and cons of partnerships, guiding principles to consider, people management 101, weathering economic vicissitudes, among other topics. In the center, acting as exemplars, are three different businesswomen--owners of a public relations agency, a kid-friendly direct mail retailer, and a financial workshop presenter-speaker--accompanied by "instant wisdom" sidebars (e.g., "sometimes it really is all about who you know") and end-of-chapter "answers from women who've done it." The latter, a series of questions and answers on everything from do you have an exit plan? to describe your best and worst day, reinforces the book's premise, and layers real-life experiences atop her core trio. Skip the mark