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A Girlfriend's Guide to Being a Great Entrepreneur
on September 26, 2005
Although women are starting their own businesses at a blistering pace,too few successful women entrepreneurs have taken the time to thoughtfully chronicle their experiences and share with the rest of us what it's like to walk a mile in their manolos. Elizabeth Cogswell Baskin does that and more, giving us not only her experiences starting ad agencies -- she's on her second -- but the inspiring stories of other female entrepreneurs from around the country. One of the best things about the book is that Baskin and her subjects are open about the scary times and tough decisions they've had to make along the way. Although the tone of the book is breezy and fun, Baskin offers plenty of solid advice and cautionary tales. As the former editor-in-chief of Atlanta Woman magazine, I read many books geared to working women and women entrepreneurs. This one is the perfect read for women who are contemplating doing their own thing.