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Your Call Is Important to Us: The Truth About Bullshit [Hardcover]

Laura Penny (Author)
3.6 out of 5 stars  See all reviews (19 customer reviews)


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Book Description

July 12, 2005
Every once in a while a truth-telling book appears out of nowhere, a book that crystallizes our darkest suspicions and makes us mad as hell—while we’re laughing like fiends. A book like this one.

Your Call Is Important to Us is a manifesto for anyone who’s sick and tired of the twenty-first century’s tidal wave of bullshit. Taking no prisoners, author Laura Penny dissects—no, disembowels—the culture of globalized, super-sized, consumerized b.s.

Dating the renaissance of bullshit to wartime propaganda, Penny skewers the “corporate bafflegab,” scripted, question-proof political events, toxic faux foodstuffs, and miracle pills that clutter our lives. She spares no one and nothing: not Wal-Mart, where “every rinky-dink chunk of mass-produced bric-a-brac is manufactured expressly for you”; not Bush’s White House, with its “wallpaper of phony populist sloganeering”; and not the vast pharmaceutical industry, with its “gateway prescription drugs.”

Penny reveals that prisons are the hot new thing in call centers (the federal prison industry bills itself as “the best-kept secret in outsourcing”) and that the Public Relations Society of America has a Code of Ethics Pledge (who knew?). Finally, with devastating precision, she demonstrates how our “all-you-can-eat buffet of phoniness” not only alienates us from each other but degrades public discourse, breeds apathy, and makes us just plain stupid.

Your Call Is Important to Us introduces a fearless and utterly disarming new voice in social criticism. It’s an island of clarity in an ocean of ordure.


Laura Penny on Bullshit:

There is so much bullshit that one hardly knows where to begin.

The platitudinous pabulum that passes for stirring political rhetoric is bullshit. . . . The committee-crafted persona and the focus-grouped fad and the rule of the polls are straight-up bullshit. The disease hysteria du jour is bullshit, and so is the latest miracle pill. The new product that will change your life is probably just more cheap, plastic bullshit.


“Your call is important to us” has been chosen from a very deep reservoir of bullshit phrases for the title of this book because it best exemplifies the properties native to bullshit. It tries to slather some nice on the result of a simple ratio: your time versus some company’s dough. Like most bullshit, the more times you hear it, the bullshittier it gets. This is why bullshit is best served quickly, with many visuals, in mass quantities, with no questions from the floor.


Editorial Reviews

From Publishers Weekly

The odious lies of advertising and PR; "morbidly obese CEO bonuses"; news networks that are "content providers" rather than sources of journalism; "nutraceuticals," "cosmeceuticals" and lifestyle drugs; overly powerful and financially motivated insurance companies and HMOs; and, of course, the reliably unreliable politicians—Penny's political and corporate targets in this everything-and-the-kitchen-sink sendup are largely American (although she reserves some ammunition for her homeland, Canada—or, as she lovingly calls it, "Soviet Canuckistan"), and rest assured the U.S.A. comes off pretty badly in comparison to its neighbor to the north. Penny, 30, is a teaching fellow at King's College in Halifax. Her common-sense, ordinary-language observations are peppered throughout with historical context and riffs on current pop culture. (Some of the latter feel on the verge of being dated.) Penny's exemplars and analyses of official and corporate insincerity give an otherwise flip and insubstantial work some credible heft—even with the subtitle's blatant attempt to ride Harry Frankfurt's coattails. (Aug.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

“Put Penny’s slim but venomous diatribe . . . at the top of your must-read list.” —USA TODAY


From the Trade Paperback edition.

Product Details

  • Hardcover: 256 pages
  • Publisher: Crown; First Edition first Printing edition (July 12, 2005)
  • Language: English
  • ISBN-10: 1400081033
  • ISBN-13: 978-1400081035
  • Product Dimensions: 7.7 x 5.1 x 1.1 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #1,479,698 in Books (See Top 100 in Books)

 

Customer Reviews

19 Reviews
5 star:
 (8)
4 star:
 (3)
3 star:
 (4)
2 star:
 (1)
1 star:
 (3)
 
 
 
 
 
Average Customer Review
3.6 out of 5 stars (19 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

32 of 35 people found the following review helpful:
4.0 out of 5 stars Not as bad as all the reviewers' venom would have you believe, August 2, 2005
By 
This review is from: Your Call Is Important to Us: The Truth About Bullshit (Hardcover)
This book intends to be funny and sarcastic, which it is. True, as another reviewer mentioned, it offers little by way of suggestions as to how to combat empty language (for that, see The Evasion English Dictionary by Maggie Balistreri), but the author's purpose is met and she does a fine job. The tone is an amped-up NPR commentary, maybe an underground radio rant. Perhaps some of the negative reviews here have to do with the subtitle's curse word. People, if you're scandalized by cussin', judge this book by its cover and leave it be.
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67 of 78 people found the following review helpful:
5.0 out of 5 stars The Truth Hurts, July 28, 2005
By 
K Stein (Albuquerque, NM) - See all my reviews
This review is from: Your Call Is Important to Us: The Truth About Bullshit (Hardcover)
Good, crisp writing- witty and acerbic at times, but an interesting read overall. The disparaging comments I read are typical American blathering hyperbole fueled by the "I-hate-anything- that-criticizes-the-United-States-of-Americorporation." Ms. Penny has done an excellent job of describing the systemic infection of greed driven lies that has eaten away the true moral** infrastructure of America.
(**I hesitate using this term because it is bandied about so much these days that it has become a political cliche')
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62 of 74 people found the following review helpful:
4.0 out of 5 stars Not Bad...., July 25, 2005
By 
This review is from: Your Call Is Important to Us: The Truth About Bullshit (Hardcover)
In these times of great technological advances, the masses have the ability to knock Kings & Queens from their socialist ivory towers. Sometimes the stones deserve to be thrown, as in the case of Ward Churchill. Ms. Penny does not.

Ideologues of both stripes pop up far too often on Amazon from Free Republic & Democratic Underground, tossing meaningless 1 star reviews. Anyone that's not in a persistent vegetative state can figure out for himself or herself if something is biased. This book is & that's OK.

I actually read the book & yes, some of the information is found elsewhere & the statistics & studies mentioned (shockingly) back up her points. The book is a well-written & funny opinion piece, in the tradition of Fran Liebowitz, not Michael Moore or Naomi Klein. It's old-school. No solutions are put forward, no one is asked to march on the evil corporations & there's no recipe for papier-mâché effigies inside. I look forward to her next rant.


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