From Publishers Weekly
If youve ever been mildly frustrated, extremely irritated or driven just plain mad by automated customer service lines, rude telephone service representatives or agents who cant speak intelligible English, this book is for you. Yellin (
Our Mothers War) dives into the often dysfunctional world of customer service, exploring the multimillion-dollar industry from various points of view, interviewing exasperated consumers, displeased CEOs and infuriated customer service reps themselves. She includes transcripts of agonizing telephone exchanges, such as one where an AOL rep tries to thwart a customers cancellation of his account, blog excerpts from reps who feel abused and as if they are being treated as machines and countless stories from irritated and confused managers. While Yellins study offers more industry anecdotes than concrete solutions, readers will likely look at the industry differently and with more empathy for those who participate in it.
(Mar.) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
--This text refers to the
Hardcover
edition.
Review
"If you've ever been frustrated by automated customer service lines, rude telephone service representatives or agents who can't speak intelligible English, this book is for you. Yellin dives into the often dysfunctional world of customer service, interviewing exasperated consumers, displeased CEOs and infuriated customer service reps. Readers will likely look at the industry differently and with more empathy." --
Publishers Weekly"For small business owners, Yellin's prodigiously researched book is a useful cautionary tale." --
Fortune Small Business Magazine"Ms. Yellin, a Memphis-based journalist, mixes polls and studies with excerpts from published reports and her own insightful reporting from call centers and related businesses in the U.S. and overseas... [she] is an illuminating guide whose conclusions are sound" --
Wall Street Journal"After death, taxes and inclement weather, it's one of life's most inescapable downers: the customer-service call. Getting help can be an automated hell, an eternity of Muzak, code punching and security questions. Which is why the title of Emily Yellin's customer-friendly romp through this unfriendly world rings so true: 'Your Call Is (Not That) Important to Us.'" --
Newsweek"According to the author, [customer service is] a barometer of how we communicate and how we treat each other not only nationally but globally and across all sorts of barriers." --
Memphis Flyer "Yellin divulges the woes of mistreated consumers, striking a chord not only with adults who have fantasized about destroying stubborn fax machines and voice recognition systems, but also those who take their revenge on companies by posting injustices on the Web. Yellin doesn't just dwell on complaints, however. She also looks at our nature to complain, what we complain about and how we do so. She adeptly covers the history of technology and its role in consumerism and customer service." --
St. Louis Post-Dispatch (Missouri)
