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Your Company Sucks: It's Time to Declare War on Yourself Paperback – August 2, 2011


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Product Details

  • Paperback: 208 pages
  • Publisher: BenBella Books (August 2, 2011)
  • Language: English
  • ISBN-10: 1935618547
  • ISBN-13: 978-1935618546
  • Product Dimensions: 7.9 x 5.2 x 0.7 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #233,415 in Books (See Top 100 in Books)

Editorial Reviews

Review

"In his latest release, bestselling author Mark Stevens gives business leaders practical strategies for transforming a company that "sucks" into a company that thrills its customers." -Gaebler.com- Resources for Entrepreneurs 


"In "Your Company Sucks" Mark Stevens lays out why all businesses fail and what to do about it, how every business can rebound from its lows and regain its momentum, thrill its customers and once again be a source of pride and profit." -BusinessNewsDaily.com

"Quick read on how to save your biz & thrilling clients...to get you to focus on company problems. Stevens doesn't sugar coat anything- for those that don't have much time to save their business...relevant for those that haven't started or are in what Stevens calls the "Infancy" stage of their business."  -Hearpreneur.com 


“Should make every CEO take the time to stop, to think, to act!”
—Rich Parlontieri, CEO and President, Speedemissions, Inc.

"This is a book that every business owner needs to read. The challenges we face today in the world of commerce are clearly identified with brilliant clarity by Mark Stevens. Reading this is like having Mark personally guide you and your team through the process of identifying exactly where you are in the life of your company, and more importantly, what to do about it."
—Dennis Curtin, Regional Owner, RE/MAX Mid-states & Dixie Region

“Mark Stevens offers a vitamin boost into the blood stream of business; an elixir for newbie entrepreneurs and war-weary tycoons alike.”
—Ben Koether, Chairman and Founder of Kitchen Brains

"Immediately useful, and wildly inspirational (no matter what size business you run). Filled with practical ideas and entertaining stories, Mark Stevens helps you identify how your company sucks and gives you an action plan for doing a U-turn."
—Regis Hadiaris, Creator of the Dot Connector Blog, Director of Internet Marketing for Quicken Loans

"I absolutely love this brutally honest and practical approach to life—and business. Your Company Sucks motivates me to sleep less because I am so excited about working on the many things in the book that ring true to me and need attention in my business. Bravo, Mark Stevens, on your courageous approach to being aware of the obvious and actually coming directly to the point about how to change for the better."
—Joseph Essa, President, Wolfgang Puck Worldwide, Inc.

"Sometimes the simplest explanation is also the best. If your company is struggling you may not have to look further than the mirror to find the cause. Mark Stevens knows that. More importantly, within these pages he tells you what to do to get back on track."
—Paul B. Brown, New York Times financial columnist

“It’s an easy read that can make a middle seat tolerable.”
—Joseph Mancuso, founder of CEO Clubs, Inc.

About the Author

Mark Stevens is a bestselling author, CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on a host of business matters including marketing, branding, management and sales. Stevens is known for delivering business insights with blunt truth and unconventional wisdom.

Mark Stevens shook the marketing establishment with his BusinessWeek bestseller, Your Marketing Sucks (Random House/Crown Business, 2003), and redefined the rules of sales with God Is A Salesman. He is the author of 24 business-related books, including the bestsellers: The Big Eight; King Icahn; Sudden Death: The Rise and Fall of EF Hutton (a Wall Street Journal bestseller and Library Journal "Business Book of the Year").

Stevens' incisive understanding of critical business issues is geared toward achieving extraordinary growth and success for his clients. His firm, MSCO, represents a stellar roster of clients. Through integrated marketing campaigns, MSCO focuses on achieving financial results for its clients instead of awards that serve egos. Stevens possesses an innovative and iconoclastic view of the business world.

He is an in-demand speaker at organizations from Siemens, Virgin Air, Nike and Oracle to the American Chamber of Commerce Executives. A frequent guest commentator, Stevens lends his insights and opinions on a wide variety of topics, from Carl Icahn’s latest moves (Fox Business Channel) to Tom Cruise's image (Fox News Channel), to "Why Successful Business People Don't Sleep" (The New York Times) and how to "Be a Better Boss in 2007" (Forbes.com).

His wildly successful blog, "Unconventional Thinking," is in the top 1 percent of all published blogs (out of 95 million blogs) and was recently named in the top 10 of all marketing blogs. Stevens is regular guest blogger for Brandweek.com and the Digital PR blogger for PR News Online. More about Mark Stevens can be found at www.MSCO.com.

More About the Author

Mark Stevens is a best selling author, CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on a host of business matters including marketing, branding, management and sales. Mr. Stevens is known for delivering business insights with blunt truths and unconventional wisdom.

Stevens shook the marketing establishment with his Business Week best seller, "Your Marketing Sucks" (Random House/Crown Business), and redefined the rules of management with "Your Management Sucks" (Random House/Crown Business, 2006).

Stevens' latest book, Your Company Sucks: It's Time To Declare War On Yourself (to be published Aug 2, 2011)idetifies the four reasons companies fail or simply get stuck in neutral and how to identify and address them so the business can break through the ice to new levels of success. Stevens also demonstrates that "customer satisfaction" is no longer acceptable: winning companies must Thrill their customers/clients.

Stevens is the author of 24 business-related books including the best sellers: "The Big Eight"; "King Icahn"; "Sudden Death: The Rise and Fall of EF Hutton" (a Wall Street Journal bestseller and Library Journal "Business Book of the Year"); and the enormously popular "Your Marketing Sucks."

Stevens' firm, MSCO--founded in 1995-- has representsed a stellar roster of clients including Nike, Starwood, GE, Guardian Life, Intrawest, Estee Lauder, The MONY group, Environmental Systems Products, Saturday Evening Post , Virgin Atlantic, and many others.. Through integrated marketing campaigns, MSCO focuses on achieving results for its clients instead of awards that serve egos. Mark Stevens possesses an innovative and iconoclastic view of the business world, having served as a journalist and nationally syndicated columnist and having held management positions at several global corporations. His incisive understanding of critical business issues is geared toward achieving extraordinary growth and success for his clients.

Stevens is an in-demand speaker and a frequent guest commentator on Fox Business Channel and a wide range of media from Entrepreneur to Dow Jones.

Stevens writes the wildly successful blog, "Unconventional Thinking."

Books by Mark Stevens have been published in USA, UK, Ireland, Australia, New Zealand, South Africa, China, Germany, Spain, Japan, Russia and Brazil.

Customer Reviews

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All in all the book is easy to read and straight to the point worth the money.
Kellene Okonkwo
Your Company Sucks is a great quick read full of priceless takeaways from Mark Stevens that will help your business succeed.
Trent M.
Mark really does a great job of explaining concepts in terms that are easy to understand and still thought provoking.
James R. Peters

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Kellene Okonkwo on January 2, 2012
Format: Paperback
Mark Stevens hit it right on the nose. As a business consultant, I have the opportunity to work with different organizations and I must say that his book is a straight to the point assessment of how owners and managers destroy a business. The third chapter really resonated with my experience in consulting. Chapter 3. Declare War on Complacency. This is the biggest problem for small to medium corporations I work for that are usually run by families and relatives. Mediocrity will finish any company in time.

The only thing I disagree with in his conclusion is that "Kindness can create and enforce balance of power" is delusional. I disagree with that assessment, studies have shown otherwise.

Chapters 7- 10 are very helpful and true. My marketing strategy is similar and the efforts he suggest are usually very successful.

All in all the book is easy to read and straight to the point worth the money.
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3 of 4 people found the following review helpful By Mark Sher on March 21, 2012
Format: Paperback Verified Purchase
Thanks Yolanda! Yes this man went on national television to defend his rights to choose his own advertisers and not be intimidated by a politically organized and coordinated attack on a radio show he advertises on. Good for him. I just bought the book thanks to you Yolanda and will recommend to as many people as I can. Mark won't be intimidated and neither will the rest of us.
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2 of 3 people found the following review helpful By George Eliseo on March 22, 2012
Format: Paperback Verified Purchase
Wow, I thought the era of censoring books and speech was long past, in the United States anyway. I hear they still have government censorship in backwards places like China, Saudi Arabia, and Canada. Hey, remember all those movies and vitriolic screeds against black lists and enemies lists and shouts of "McCarthyism"? Guess it just depends on who's in the White House. I'm interested in starting my own company in the near future, but I bought this book mainly to support, ah shoot, what was that thing called again? Oh right, the first amendment. Plus the author's got brass and seems like men with brass are pretty rare these days, so I like to reward that. I'm just saying...
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Format: Kindle Edition Verified Purchase
This book, quite simply, nails it. Prepare to wince as you read it, because you will likely think Mark Stevens has had a spy in your office, too. The good news is that he tells you how to fix it.
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Format: Paperback
How Do You Know if Your Company Sucks?

As Mark says, there are millions of companies in the world, and most fall far short of the CEO’s ambitions—all for FOUR basic reasons. Below are those reasons, and what to do about them.

1. Ineffective Leadership

This is when management has lost control of the business: employees act on the basis of their own agendas, are accountable to no one, and engage in random actions devoid of a cohesive strategy.

Mark’s first rule of management is to take the role of the lowest ranking employee and your customers and forgetting the focus groups, management off-sites, etc. Using this “lens” into your business is the only way to know if it thrills or sucks. He suggests that once you see where your company sucks, it’s time to live Harry Truman’s mantra “The Buck Stops Here” as a leader, make decisions and accept ultimate responsibility for the ineffective parts of your company or team. Then, by adopting (and relentlessly repeating) Apple’s model of Innovate + Execute + Innovate, you can reinvent every corner of your company or team.

I’ve always believed that effective leaders make quick, decisive decisions and learn from them. I favor making many decisions quickly, with adjustments in approach along the way, over getting into “analysis paralysis” mode and missing possible opportunities. It’s also just as critical that anyone leading a project, a team, or a company takes ultimate responsibility for the effectiveness of it.

2. The Lust-to-Lax Syndrome

This is where all focus is put on luring new customers, at the sacrifice of existing ones. In time, the former loyalists leave, frustrated by their stepchild status and the lackluster service that comes with it.
Read more ›
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By M. Tezak on December 20, 2013
Format: Kindle Edition Verified Purchase
Good book. I could see my current company and past companies in the book. Makes you think on what you can do better.
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