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Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer Paperback – September 22, 2010

ISBN-13: 978-0470641644 ISBN-10: 0470641649 Edition: 1st

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Product Details

  • Paperback: 456 pages
  • Publisher: Wiley; 1 edition (September 22, 2010)
  • Language: English
  • ISBN-10: 0470641649
  • ISBN-13: 978-0470641644
  • Product Dimensions: 9.4 x 7.1 x 1.2 inches
  • Shipping Weight: 1.5 pounds (View shipping rates and policies)
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,672,908 in Books (See Top 100 in Books)

Editorial Reviews

Review

'10/10 , I have rarely gained so much benefit from a technical book...fantastic.' (Bcs.org. March 2011).

From the Back Cover

Your playbook for a winning online marketing strategy

  • Learn what to consider when building your online marketing game plan

  • Navigate the Google AdWords interface and create winning campaigns

  • Fine-tune your pay-per-click ads to score the right response

  • Discover how different types of analysis can enhance your understanding of your site visitors

  • Explore the technology of Google Analytics

  • Plan and run various experiments to assess the effectiveness of your website

  • Look into other useful programs and bring it all together for a targeted marketing blitz

What if there were secret plays that could exponentially improve your selling season? If all you had to do was learn to execute them? Google AdWords, Google Analytics, and Google Website Optimizer are inexpensive, effective, and — if you pay close attention to the coaching in this book — easy to master. Here's where you'll learn to create targeted search campaigns, capture vital information about your website's visitors, and fine-tune your site to improve conversion rates. It's what you need to make the playoffs in your field.


More About the Author

Joe Teixeira was born in Newark, New Jersey on May 17, 1979. He is an author on the topic of online marketing and web analytics, and enjoys being a published author. "It's my creative outlet", says Joe. He currently lives in South Florida and is engaged to be married late this year.

Customer Reviews

3.3 out of 5 stars
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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Jason L. Mcdonald on January 26, 2011
Format: Paperback Verified Purchase
Google AdWords can be a powerful addition to your marketing strategy, but a confusing one. Teixeira's book is a good introduction to AdWords, but overwhelms with details and underwhelms with strategy. He does, however, a good job leading us step-by-step through AdWords as a software platform.

The book does not have enough information or guidance on keyword strategy, how your ads should interface with what you as a company sell or do. Nor is it connected to your SEO strategy, yet these things should work together.

On a technical level, I was disturbed by the discussion on 'broad match.' 'Broad match' is often misunderstood by most of my clients; putting in 'dog boarding' may yield results not just for the words 'dog' and 'boarding' but also 'puppy' 'animal' and even cat. Few seems to get this, and Teixeria doesn't tell you this hugely important point, nor how to find out the true keyword matches once you are running. I have had many clients waste thousands of dollars on broad match!

Strategically, the most important issue I teach students in my classes on SEO and Social Media (Google Jason McDonald to find me), is that AdWords should be part and parcel of your SEO strategy - get what you can get for free, first, and build AdWords on top of it. This book doesn't embed AdWords into a strategic perspective; for that you are on your own.

So in sum, it's a good book on AdWords, but not a great book, and it won't make my shelf of recommendations for my students in AdWords and SEO, either online and in San Francisco.
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By John Amigo on December 14, 2011
Format: Paperback Verified Purchase
Technology changing at the speed of light has left this one time relevant book in the dust. After trudging through the first 83 pages I am about to dispose of this book indefinitely. It's still 2011 as I write this, less than 2 years since published. So much has changed on Google Adwords in the last year that it is very difficult to compare what the author has written with what is actually displayed on Adwords. Save your money and frustration by purchasing a more up to date book. Also, if you are looking for a good way to optimize your campaigns don't waste your money here. You will learn more just by reading Google Adwords Help on their site.
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Format: Paperback
The challenge with the new interactive department is you have to span multiple disciplines with a lean staff. While each person has their own expertise, everyone needs to understand the user cycle. Search, Analytics and Website User Testing are three different beasts altogether but they are inextricably linked.

This is a mandatory read for any one in my department. The author starts broad in each section and then gets very specific. Experts in each discipline can still learn some new tricks, but the benefit is really for those people in cross functions. I came into this book very learned in AdWords, intermediate skill in Analytics and very little knowledge in Optimizer. I found each section had tons of actionable info.

At the end of the book the author spends time talking about how to put these tactics within an overall strategy. Executing the game plan is the tough part. All the head knowledge in the world doesn't mean a thing if it doesn't fit into the high paced, campaign oriented world that is the interactive department. The last few chapters under the heading of execution bring these three pieces of the pie together.

Great book. Keep them coming!
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