'10/10 , I have rarely gained so much benefit from a technical book...fantastic.' (Bcs.org. March 2011).
From the Back Cover
Your playbook for a winning online marketing strategy
Learn what to consider when building your online marketing game plan
Navigate the Google AdWords interface and create winning campaigns
Fine-tune your pay-per-click ads to score the right response
Discover how different types of analysis can enhance your understanding of your site visitors
Explore the technology of Google Analytics
Plan and run various experiments to assess the effectiveness of your website
Look into other useful programs and bring it all together for a targeted marketing blitz
What if there were secret plays that could exponentially improve your selling season? If all you had to do was learn to execute them? Google AdWords, Google Analytics, and Google Website Optimizer are inexpensive, effective, and if you pay close attention to the coaching in this book easy to master. Here's where you'll learn to create targeted search campaigns, capture vital information about your website's visitors, and fine-tune your site to improve conversion rates. It's what you need to make the playoffs in your field.