Your Idea, Inc.: 12 Steps to Building a Million Dollar Business - Starting Today! [Paperback]

Sandy Abrams (Author)

Book Description

Publication Date: December 18, 2009

Burt's Bees . . . Crocs . . . MySpace . . .

Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, ?Why can?t I do that?? Well, anyone can?the trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to:

• Refine their idea to attract a target audience
• Research the competition
• Find the right manufacturer
• Create appropriate brand messaging
• Build buzz online and beyond
• Work trade shows and conventions

Written by a woman with no formal business experience who turned her own idea into a million-dollar company, this book is the pragmatic yet inspiring guide every aspiring entrepreneur is looking for.

Editorial Reviews

From Publishers Weekly

Founder and CEO of Moisture Jamzz Moisture Gloves, Abrams started with a business idea—and little else. She went in search of a comprehensive guide she could understand without having an M.B.A. that would teach the basics in a step-by-step fashion, but could find nothing. Undaunted, she learned the ins and outs of starting a business on the fly—and wrote the book herself. The result is a positive playbook for turning a great idea into a workable business model. There's a wealthof information, presented simply but comprehensively, covering such essentials as intellectual property, LLCs, overseas manufacturing, software, paperwork and credit cards, as well as larger subjects such as marketing, Internet sales, Mom and Pop stores vs. big chains, customer service and work/life balance. Thoughtful pop-ins of Biz Brainstorms and Million-Dollar Tips insert additional advice along the way. Abrams cheers No MBA—no money—no problem! and provides a welcome, refreshing pep talk for budding entrepreneurs. (Dec.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

Founder and CEO of Moisture Jamzz Moisture Gloves, Abrams started with a business idea
"Abrams is savvy and experienced, and a highly effective cheerleader for all of us who dream of independence and financial success." -- Meg Cadoux Hirshberg, columnist for Inc. Magazine

"The combination of inspiration, motivation and practical how-tos is a perfect blend for first-time entrepreneurs." -- Success Magazine

Founder and CEO of Moisture Jamzz Moisture Gloves, Abrams started with a business idea--and little else. She went in search of a comprehensive guide she could understand without having an M.B.A. that would teach the basics in a step-by-step fashion, but could find nothing. Undaunted, she learned the ins and outs of starting a business on the fly--and wrote the book herself. The result is a positive playbook for turning a great idea into a workable business model. There's a wealthof information, presented simply but comprehensively, covering such essentials as intellectual property, LLCs, overseas manufacturing, software, paperwork and credit cards, as well as larger subjects such as marketing, Internet sales, Mom and Pop stores vs. big chains, customer service and work/life balance. Thoughtful pop-ins of "Biz Brainstorms" and "Million-Dollar Tips" insert additional advice along the way. Abrams cheers "No MBA--no money--no problem!" and provides a welcome, refreshing pep talk for budding entrepreneurs. -- Publisher's Weekly, 7 September 2009

See all Editorial Reviews

Product Details

• Paperback: 256 pages
• Publisher: Adams Media; Original edition (December 18, 2009)
• Language: English
• ISBN-10: 1598699091
• ISBN-13: 978-1598699098
• Product Dimensions: 5.5 x 0.7 x 8.4 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (26 customer reviews)
• Amazon Best Sellers Rank: #506,114 in Books (See Top 100 in Books)

More About the Author

Sandy Abrams is founder and CEO of Moisture Jamzz, Inc. Founded in 1993 around her signature moisturizing glove product, Moisture Jamzz has counted among its clients Bath & Body Works; the Estée Lauder Company (Origins and Aveda);H2O PLUS; Crabtree & Evelyn; Bare Escentuals;
Bed, Bath, & Beyond; Linens 'n Things; Stroud's; Williams-Sonoma's Chambers Catalog; Bloomingdale's; and QVC.
Moisture Jamzz products can be found in some of the finest spas, resorts, skin-care salons, and beauty supply stores throughout the world. Her products have been featured by editors in many of the top lifestyle publications such as In Style, The New York Times, Glamour, Shape, Cosmo, Redbook, Modern Bride, and Beauty Launchpad.
Started in a corner of her one-bedroom Los Angeles apartment, Sandy built Moisture Jamzz, Inc. from scratch into a company grossing millions without a business degree. Today, it is still a privately held corporation that Sandy runs with her husband.
Now Sandy's passion is helping other people launch their own product or business, regardless of their level of business experience. Your Idea, Inc. provides the guidance and inspiration for anyone to follow their dream of becoming their own boss! Your Idea, Inc. has received rave reviews from both Inc. & Success magazines. Sandy is available for consulting as well. [e-mail]

Most Helpful Customer Reviews

4 of 4 people found the following review helpful

3.0 out of 5 stars Ok if you don't have ANY business experience/savvy August 8, 2010

By Christopher Laub

Format:Paperback

The concepts in this book are dead on, but there is very little substance. There were many important topics only had one paragraph dedicated to them; topics that in and of themselves deserve entire chapters. Anyone with any business experience savvy will be disappointed, but great of the novice first timer.

4 of 4 people found the following review helpful

5.0 out of 5 stars A perfect "how to" guide for anyone who has ever had a great idea December 24, 2009

By Cassie Piasecki

Format:Paperback|Amazon Verified Purchase

Sandy Abrams nails it!
This book is the perfect, easy to read, guide to get your idea out of your head/dreams/computer/garage and get it onto the shelves of stores. Great for beginner entrepreneurs, yet inspirational for the seasoned pro. I'm a big believer of needing a kick in the creative butt once in a while and Sandy does it!

4 of 4 people found the following review helpful

5.0 out of 5 stars A Great Step by Step Guide for anyone who has an idea!! (and we all do)! November 23, 2009

By Pamela G. Currie

Format:Paperback|Amazon Verified Purchase

My friends and I are often chatting about an "idea", but it never seems to go beyond our conversations. Primarily because we don't know what the next step would be and I guess it is a bit intimidating to take that leap of faith of becoming an entrepreneur. Well, this book helps you break through that barrier. The Arthur, Sandy is inspiring and helps you to realize that anyone who has an idea has the ability. This book helps you to start taking action and provides you with a step by step guide on how to execute and bring that dormant idea to life. The author, Sandy has such a conversational, inspirational writing style that makes this book an easy and enjoyable read and of equal importance, she provides exercises and action steps to start putting that idea into motion. Don't wait and take the first step... buy this book and start taking action steps so you can witness your "Idea" turn into "Tangible Results and Success".