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2 of 2 people found the following review helpful
5.0 out of 5 stars Amazing explanation of why we do what we do with money
I believe that investors are their own worst enemies because they are not equipped with an understanding of how to think about financial decisions. In this book, the author proves that investing generates powerful emotions that lead us to take certain actions that may not be in our best interest. He says that there is nothing in our lives that makes smart people feel as...
Published on August 14, 2009 by Mariusz Skonieczny

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2.0 out of 5 stars Neuro-economics is real- but this book won't give you the answers
The premise of the book that the way your brain works affects the decisions you make is right on target. Unfortunatrly, Zweig doesn't get to the point of how this might help you in your financial decisions. I found _Thinking, Fast and Slow_ by Dan Kahneman, to be a more thorough guide to the topic, with more practical points as to how you may use this knowledge to your...
Published 8 months ago by Stephen Brodeur


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2 of 2 people found the following review helpful
5.0 out of 5 stars Amazing explanation of why we do what we do with money, August 14, 2009
By 
Mariusz Skonieczny "Author" (classicvalueinvestors com) - See all my reviews
(REAL NAME)   
This review is from: Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich (Hardcover)
I believe that investors are their own worst enemies because they are not equipped with an understanding of how to think about financial decisions. In this book, the author proves that investing generates powerful emotions that lead us to take certain actions that may not be in our best interest. He says that there is nothing in our lives that makes smart people feel as stupid as investing does. Being knowledgeable about this topic can help us make better investment decisions that will lead to more wealth. I don't believe that we can maximize our wealth until we learn how to control our minds.

What I like about this book is that the research provides the biological explanation of what goes on in our brains when we make financial decisions. It was interesting to learn that the brain of a person who thinks is about to make money is almost identical to that of a cocaine addict. This book really helped me understand myself, clients, and other investors better, and why we make decisions that we make. It was simply a fascinating read.

- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market
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2.0 out of 5 stars Neuro-economics is real- but this book won't give you the answers, January 11, 2014
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This review is from: Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich (Hardcover)
The premise of the book that the way your brain works affects the decisions you make is right on target. Unfortunatrly, Zweig doesn't get to the point of how this might help you in your financial decisions. I found _Thinking, Fast and Slow_ by Dan Kahneman, to be a more thorough guide to the topic, with more practical points as to how you may use this knowledge to your advantage. Zweig is approachable and correct, but I didn't get the tips and financial insight I expected from an experienced financial guru for the uninformed. Read _Thinking_ instead.
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5.0 out of 5 stars A new and crucial topic., December 29, 2013
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This review is from: Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich (Hardcover)
If you care anything at all about your money, your future and the future of your money, then you will begin to familiarize yourself with this new field of study called Neuroeconomics. It will make you realize that in order to fix your net worth, the first thing that you need to fix is not just your income but your own thinking about money.

The interesting thing is that the interplay between the emotional side of the brain and money (or the perceived value of something in relation to money, a stock for instance) is actually an old subject. The "Fool and His Money" has been widely commented on by an assortment of people diverse enough to include Penn & Teller, Harry Houdini and Anton Lavey as well as Warren Buffett, Ben Graham and the other financial types that you would expect to see at the table for this topic.

The difference is that now it has a name that gives it more credibility as a specialized field within both psychology and economics. The subject is old, but it's serious study is quite new. Most of what you will read and hear in Neuroeconomics represents recent work. This book is an excellent place to start. Interviews with this author and related videos on Neuroeconomics can be found on YouTube. This book and those vids will give a sound introduction to this subject.
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4.0 out of 5 stars interesting book on human emotion and how it can effect your life and $$, August 14, 2012
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This review is from: Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich (Hardcover)
Short and sweet:

This book offers a lot of insight on how our brain and emotions effect our decisions especially when relating to money. This book is readable to the new investor or seasoned vet alike. I was familiar with most of the this knowledge but reading about the actual tests done offered another level of insight and entertainment.

As a successful professional investor, it is key to understand the psychology of the system as it plays one of the largest roles in determining if you will be successful or not. Master your emotions and read as many books as possible on this subject, the math is the easy part and this is another book that can actually help you.
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Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich
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