From Publishers Weekly
Basing this guide on the "Moneymax Profile," a one-page questionnaire she developed and distributes, Los Angeles psychologist Gurney identifies nine distinct types of "money personalities"Entrepreneurs, Hunters, High-Rollers, Safety Players, Achievers, Perfectionists, Money Masters, Producers and Optimists. Knowing which one you are can bring serenity if not untold riches, according to the author. In somewhat clinical terms, she explains the characteristics of each type and demonstrates pitfalls associated with each category: Entrepreneurs are confident, have a drive to excel, enjoy prestige, are "mostly male"; High Rollers love risk, like to spend, are not proud of the way they handle money. Gurney also includes guidelines to help readers discover their personality type, to change attitudes, save, invest and "use your money to complement who you are instead of trying to find yourself in your money."
Copyright 1988 Reed Business Information, Inc.
Review
I found Kathleen Gurney's first book both fascinating and illuminating. It gave me a new perspective on the way in which individuals make and live with investment decisions. That perspective helped me deal with the issues faced by many wealthy investors, and to provide them with better advise. --Jean Brunel Editor,The Journal of Private Portfolio Management
You have brought a lot to the world of financial management. Your contribution with your book, Your money personality, has been of the utmost importance for all the financial community. You have created a very sensible new concept and your contribution in the area of analyzing the way people think and act when they invest is both very original and also totally accurate. --Jean-Paul Morin, CFO - Publicis Europe
--This text refers to an out of print or unavailable edition of this title.