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Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work Paperback – January 20, 2011

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Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work + The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
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Editorial Reviews

From Publishers Weekly

Kleiman and Cooper are both accomplished public relations professionals (Kleiman having spearheaded PR for Hearst Magazines for 10 years), experienced in the use of public relations tools both classic, such as image shaping, positive language, and simple communications goals, and contemporary, like effective use of social media and managing your online presence. With their first book they seek to provide readers with both sets of tools, and a good amount of advice for how to use them. They believe that even non-celebrities can have a brand, and use this guide to gain promotions, raises, and other career successes. To that end, they offer readers simple suggestions, like run a spell check before sending a cover letter, never send an angry email, and always dress like you may have a networking opportunity (which means different things depending on your industry). The authors' style is straightforward, occasionally funny, and refreshingly free of pretention, resulting in a highly readable guide that may not be news to many, but just might save the skin of the few not already "in the know."
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Review

"Be Your Own Best Publicist is your guide to standing out from the competition. From developing a communication plan to networking effectively, Jessica and Meryl will teach you everything you need to know about how to leverage PR for career success."
--Dan Schawbel, #1 international best-selling author of Me 2.0

"There's no marching band coming to play your tune, so it's up to you to make some noise at work. Jessica and Meryl lay out specific tactics to toot your horn, create your own magic, and let your star shine."
--Tory Johnson, CEO, Women for Hire and workplace contributor on ABC's Good Morning America

"To reach your goals, you need to have a clear strategy and the confidence to see it through. In Be Your Own Best Publicist, Jessica and Meryl show readers how to map out a plan for success using the skills, tips, and techniques that have helped them shine in their own careers."
--Julie Morgenstern, New York Times best-selling author of Organizing from the Inside Out and Never Check E-Mail in the Morning

"It has never been more important to have your own personal brand and to promote what makes you unique--and this goes for executives, small business owners, and everyone inbetween. In Be Your Own Publicist, experts Jessica and Meryl have illustrated how to cleverly use PR to build your own brand with some great ideas--not to mention some entertaining stories."
--Martin Lindstrom, brand advisor and author of New York Times and international bestseller, Buyology: The Truth and Lies About Why We Buy

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Product Details

  • Paperback: 224 pages
  • Publisher: Career Press; 1 edition (January 20, 2011)
  • Language: English
  • ISBN-10: 1601631480
  • ISBN-13: 978-1601631480
  • Product Dimensions: 8.2 x 5.2 x 0.6 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #240,416 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Rayna Gillman on January 15, 2011
Format: Paperback Verified Purchase
I thought I knew how to market myself till I read this book. Their style is highly readable and made me feel as though I was getting advice from good friends who just happen to be among the best P.R. executives around.

Most of the book applies whether you're in your own business (as I am), looking for a job, or working for a company where you want to be acknowledged, get a raise, or be promoted. A really terrific part of this book is the workbook section "Your Personal PR Action Plan" at the end of each chapter. Don't rush through the book (although it's such an enjoyable read you'll want to keep going). Get out a pencil and do the exercises as you go along. Stop and think - writing things down makes them real and attainable. I already have a "to-do" list with some attainable business goals, just from reading this book and working through it.

Jessica Kleiman and Meryl Weinsaft Cooper have been there/done that - and have successfully been their own best publicists - so they know whereof they speak! I've already bought a couple of books as gifts for friends; that's how good I think it is.
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1 of 1 people found the following review helpful By Andrew Gelwicks on September 16, 2014
Format: Paperback Verified Purchase
Studying the art and science of public relations, I've been infused with passion through Kleiman and Weinsaft Cooper's book, "Be Your Own Best Publicist." These two PR veterans offer clever strategies for bypassing traditional, ordinary PR channels. I have learned how to cut through the media noise so that my persona can stand out. Kleiman/Weinsaft Cooper’s ideas are enhanced with terrific quotes from shrewd cultural observers and industry insiders. And wonderful anecdotes from their own mega-successful careers help provide techniques in the constant war to get noticed.

For anyone who is looking to gain a better understanding of PR, how to promote your brand, or turning yourself into your own success story, this is absolutely the book to pick up. “Be Your Own Best Publicist” lays out effective step-by-step actions to understanding your message and successfully getting it out. By thinking about – and then living – the ideas in this book, I am confident I will be able to “highlight my differences” in leveraging my uniqueness with my contacts. I’m happy and relieved to have found this book. Now I’m excited to get started implementing what I’ve learned.
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4 of 5 people found the following review helpful By R. Hock on January 20, 2011
Format: Paperback Verified Purchase
My Boss suggested we get a few copies of this book and put them in the break room for all to read. A lot of good advice for present or future positions.
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1 of 1 people found the following review helpful By VSH on January 28, 2011
Format: Paperback
This book is full of great advice on how to succeed, whether it be as a business owner or a worker trying to steer his/her career path. Meryl & Jessica are smart women who know what it takes to succeed on the job...and this comes through every page of the book.

This is a must buy for anyone who wants to succeed in business!
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3 of 4 people found the following review helpful By Dan Schawbel on February 1, 2011
Format: Paperback
Be Your Own Best Publicist is your guide to standing out from the competition. From developing a communication plan to networking effectively, Jessica and Meryl will teach you everything you need to know about how to leverage PR for career success.
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1 of 1 people found the following review helpful By Leigh A. Hurst on May 24, 2011
Format: Paperback
What a great resource of tips and lessons learned that would be useful to anyone trying to promote themselves or their business. Easy to read and apply...loved it.
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1 of 1 people found the following review helpful By Jenny González on March 26, 2011
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It's full of great advice. After reading, the book ended up full of highlighted pages, side notes and tabs. I'll make sure to have it handy for my future reference.
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Format: Paperback
As a college student at a competitive school like the University of Michigan, it's hard to stand out when everyone else is just as smart and involved as the next. It's even harder when the job market is cut throat, the economy is down, and employers pick only what they consider the cream of the crop. Thanks to "Be Your Own Best Publicist," I landed the internship I told friends and family months ago I desired most! I learned how to sell my personality, my past experiences, and my potential to my employers as well as stand out among the crowd by little tips, inside stories, and motivating quotes from some of the industry's best (Jessica and Meryl). From how to present myself in social networks to what I wear at an interview, "Be Your Own Best Publicist" is a must-have book for any up and coming college student or job hunter. I wish I had read this in high school!
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