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How to Get Your Point Across in 30 Seconds or Less Paperback – April 15, 1990


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How to Get Your Point Across in 30 Seconds or Less + Make Your Point!: Speak Clearly And Concisely Anyplace, Anytime + It's the Way You Say It: Becoming Articulate, Well-spoken, and Clear
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Product Details

  • Paperback: 120 pages
  • Publisher: Gallery Books; Reissue edition (April 15, 1990)
  • Language: English
  • ISBN-10: 0671727524
  • ISBN-13: 978-0671727529
  • Product Dimensions: 8.3 x 5.4 x 0.3 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (65 customer reviews)
  • Amazon Best Sellers Rank: #24,689 in Books (See Top 100 in Books)

Editorial Reviews

Review

Jim Lindbergh Corporate Group Vice President, Dart Industries Milo Frank is a communications genius. His book can catapult you to a whole new level of success.

Charlton Heston Communicating may be the most important skill the human animal possesses. Milo Frank's book tells how to do it well and succinctly...which means well.

About the Author

Milo Ogden Frank is a nationally acclaimed authority on communications skills and strategies. His proven techniques have brought him success in an extraordinary career as an actors' agent, Director of Talent and Casting for CBS Television, a writer-producer of feature films at MGM and independently, vice president in charge of production for Cinerama. He is also a many-yeared veteran of communications skills seminars for business and politicians, a lecturer, and the only American working in his particular area with Chinese, Japanese, Indians, and Malaysians in South-east Asia. Mr. Frank and his wife live in Beverly Hills, California.

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Customer Reviews

Keep a hook book.
Paige Turner
This skill will give you better all-around results in business.
Rolf Dobelli
Great book and very informative.
Chris Williams

Most Helpful Customer Reviews

59 of 61 people found the following review helpful By Rolf Dobelli HALL OF FAME on October 8, 2001
Format: Paperback
Milo O. Frank shows step-by step how you can improve your communications skills by using a 30-second message. While we all often gab for minutes or hours, you should be able to get your point across within 30 seconds. The rest is simply preparation or follow-through. The techniques of crafting a 30-second message will help you focus your thinking, writing and speaking. Using these techniques, you can also be more effective in conducting meetings or speaking to groups. This skill will give you better all-around results in business. The technique has three main steps: identify your objective, know your listener and find the right approach. The author shows how to build the most effective message and then tells you how to present it to an audience. The last chapter shows how the 30-second message can be used in other forms of communication, from business letters to sales pitches and press conferences. We [...] recommend this clear, concise book for business people or professionals who want to get their ideas across more effectively, particularly in public speaking.
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57 of 59 people found the following review helpful By Paige Turner on August 13, 2006
Format: Paperback Verified Purchase
This book should be read by everyone! Whether you are a salesperson, a public speaker, or anyone that wants to communicate more effectively, this book will help you do it. Written in a breezy, interesting style, the author gives great suggestions on how to make a presentation effectively. It is a short book, by design. My only regret about this book is that I was unaware of its existence until a month ago.

Executive summary. TV commercials are 30 seconds long for a reason. If you learn to keep your message short, to the point, and interesting, people will listen to you. Milo Frank lays out the steps in this wonderful gem of a book.

Outline:

1. Keep it to 30 seconds. People have a short attention span. It works for TV commercials. Three Basic Principles: Knowing what you want, who can give it to you and how to get it.

2. The Objective. Your objective is your goal, purpose or destination. You can have only one objective. In every form of communication, your thoughts and words should introduce, reinforce, or help you achieve your adjective. You do not have to state your objective except to yourself.

3. The Audience. Go to the right person, the person who can give you what you want. Know as many facts about the person's) you'll be talking to. Identify with your listener. What does he want from you, and what one thing more than any other will get a favorable reaction from him?

4. The Right Approach. The single thought or sentence that will best lead to your objective. The right approach will also take into consideration the needs and interest of your listener. It will give you focus and keep you on track toward achieving your objective.

5. The Hook. A statement or an object used specifically to get attention.
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55 of 63 people found the following review helpful By Bernhard H. Klinder on September 30, 2002
Format: Audio CD
While the content of the book is excellent, the production of the audio version is annoying. The clock ticking throughout examples, cheezy music, use of various voice-overs split through left right and channels, and other unneccessary audio gimics are really distracting, and actually make it more difficult to follow the dialog. While this type of format has long been the norm in business and non fiction audio productions in the 70's and 80's, I would expect a less annoying and updated format for an item produced in 1999. Read the book. Avoid the audio version.
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20 of 21 people found the following review helpful By Dale McCubbins on January 28, 2003
Format: Paperback
This book is excellent. It's written for the average Joe; no technical jargon -- it can and should be used by everyone. It's a short and sweet read...brief and to the point, it can be read in approximately 1-2 hours. I'm a radio announcer, and this book is one of the top 5 that I insist other people read ... but get your own copy! In my opinion "How to get your point across in 30 seconds or less" is equal to AT THE VERY LEAST one half semester of a college course in Public Speaking 101.... and it's much cheaper! This book should be required reading for everyone who opens their mouth in public.
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15 of 15 people found the following review helpful By Gregory Adams on May 4, 2006
Format: Paperback
What sort of person do you really hate to engage in conversation? For me, it's somebody who doesn't know when to stop speaking.

Frank declares that the basic attention span is about 30 seconds, and that if you don't make your point in that amount of time, you've lost your chance to be heard.

He then goes on to tell you how to deliver an effective message in 30 seconds.

The book is very well written, and only 120 pages long. It's well worth reading.
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20 of 23 people found the following review helpful By knighterrant on February 5, 2001
Format: Paperback
One of the most practical and helpful books I have read. I bought it on a whim because of the title. The author soon drew me into his topic and convinced me that if we have something worth saying, we must make sure that people hear it. Concise speach and writing helps that happen. As part of my job, I teach communication, especially public speaking and writing, to future missionaries. This book helped shape my teaching notes AND my delivery. I always recommend it to my trainees. None of them has ever been disappointed. Thank you, Milo O. Frank.
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16 of 18 people found the following review helpful By Luis Jose Salazar on March 22, 2000
Format: Paperback
You have heard many times that you only have less than one minute to communicate your key point to your audience... and this is true. This book will guide you in how to structure your ideas in order to communicate it in a very powerful way, no matter if you are talking about businesses, family, community issues, etc.
The book is very concise and you will read it during a short flight or in a couple of nights, but you will keep it on your briefcase for future references
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