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Up Your Sales in a Down Market: 20 Strategies From Top Performing Salespeople to Win Over Cautious Customers Paperback – November 15, 2011


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Product Details

  • Paperback: 224 pages
  • Publisher: Career Press; 1 edition (November 15, 2011)
  • Language: English
  • ISBN-10: 1601631790
  • ISBN-13: 978-1601631794
  • Product Dimensions: 0.5 x 5.5 x 8.5 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #1,502,810 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Ron Volper, PhD, is a leading authority on business development. He has been interviewed on national television programs, including Bloomberg Television, MSNBC, and CNBC. As managing partner of the Ron Volper Group he has advised 90 Fortune 500 Companies (including General Electric, Exxon Mobil, Coca-Cola, and JPMorgan Chase) and many mid-sized companies on how to increase sales, and has trained more than 30,000 salespeople and executives over the past 25 years. Ron is also an Adjunct Faculty member at New York University and a sought-after speaker who has presented his ideas on business development to audiences throughout the world. He and his wife live in Larchmont, New York.

Customer Reviews

4.8 out of 5 stars
5 star
85%
4 star
15%
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See all 13 customer reviews
I was very impressed by how comprehensive and readable this book is.
Miles N.
The author does an excellent job of tackling complex issues in a "user-friendly" way, as well as offering concrete steps to take to increase sales.
PeteT
I've read many sales books and this is, without a doubt, the best one I've ever read.
Deb O

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Miles N. on November 6, 2011
Format: Paperback
I have read a number of books that have tried to address how to cope with our flailing economy and I think this one finally nails it. I was very impressed by how comprehensive and readable this book is. I strongly recommend it.
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4 of 4 people found the following review helpful By PeteT on November 5, 2011
Format: Paperback
This book is extremely useful for anyone in the area of sales, and who understands the difficult environment we face. The author does an excellent job of tackling complex issues in a "user-friendly" way, as well as offering concrete steps to take to increase sales. I have requested that my entire sales team read the book.
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2 of 2 people found the following review helpful By Ron on November 11, 2011
Format: Paperback
Excellent primer for senior executives, sales managers and line sales people in today's difficult market. A tell all read for gaining the advantage. Volper offers strategy, sound advice and insight how global markets have changed and what to do about it.
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2 of 2 people found the following review helpful By lolly on November 10, 2011
Format: Paperback
This book was extremely helpful in providing practical techniques and insights especially in our turbulent economy. it was an easy read and i came away feeling very motivated to practice some of what i had learned.
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2 of 2 people found the following review helpful By ABGCT on November 10, 2011
Format: Paperback
Perfect for any sales professional looking to increase sales, no matter their skill level or area of expertise! This book features best practices that are easy to understand and even easier to implement.
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Format: Paperback
Ron Volper stays true to his word in this book: he gives practical advice and guidance on how to sell to cautions customers in this difficult economy. This book is very user-friendly, easy to follow and provides guidance and direction from a business professional who has worked with many Fortune 500 companies is his career. Each chapter provides easy to follow pointers on selling to cautious customers and includes a vignette from Volper's own sales experience. Whether you are a seasoned pro or just getting started in sales (or anywhere in between) this book will give you the tools and confidence to sell in this down economy.
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By Kristen Zatarski on November 22, 2011
Format: Paperback
I highly recommend this book for experienced salespeople to broaden their understanding of changing markets, and young professionals entering the market at this difficult time. Volper provided a comprehensive overview of sales strategy, market dynamics, and the means by which salespersons may anticipate and address customer concerns. Succinct and clear, this book is a valuable reference on sales in the current market.
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