If You're So Brilliant ...How Come You Don't Have and E-Strategy?: The Essential Guide to Online Business [Paperback]

Matt Haig (Author)

Book Description

Publication Date: August 2002 | Series: If You're So Brilliant

If your business is to be truly competitive, an e-strategy is essential.

Editorial Reviews

From the Publisher

Matt Haig is a director of Peppermint PR, a successful communications company. He advises organizations of all types and sizes on how to integrate the Internet as a key tool into their marketing communications mix. He is author of E-Pr: The Essential Guide To Public Relations On The Internet, The E-Marketing Handbook, The B2B E-Commerce Handbook and many more, all from Kogan Page.

About the Author

Matt Haig is an acclaimed author and journalist. His books include: E-PR: The Essential Guide to Public Relations on the Internet; Mobile Marketing: the Message Revolution; and The E-marketing Handbook (all Kogan Page).

Product Details

• Paperback: 160 pages
• Publisher: Kogan Page Business Books (August 2002)
• Language: English
• ISBN-10: 0749437278
• ISBN-13: 978-0749437275
• Product Dimensions: 0.5 x 6.5 x 8.2 inches
• Shipping Weight: 10.6 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #6,847,506 in Books (See Top 100 in Books)

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