If You're Clueless About Accounting and Finance and Want to Know More [Paperback]

Seth Godin (Author)

Book Description

Series: If You're Clueless | Publication Date: April 1, 1998

This book translates the secret language of financial folks into plain English.
Managing cash, preparing financial statements, dealing with inventory, and ratio analysis is all demystified in this book. Readers will get plenty of know-how that's lively, engaging, and snooze-free.

Editorial Reviews

Amazon.com Review

If You're Clueless About Accounting and Finance and Want to Know More is an easy-to-follow guide for nonfiscal types who need to keep up with the bean counters and the number crunchers. One in a series of books on basic administrative tools by Seth Godin, this volume--produced with Money magazine finance writer Paul Lim--focuses on understanding the language of business capital and using it effectively to manage cash, credit, budgets, taxes, inventories, and the economic changes that impact companies. The subsequent advice should prove invaluable even to those who don't hold "traditional" financial positions. --Howard Rothman

From Booklist

More and more Americans are reading the NYSE and NASDAQ daily reports and investing huge sums of money in mutual funds and various markets, which is one reason that a novice's guide to accounting and finance principles is so valuable. With Money magazine writer Lim, readers are guaranteed absolutely no misinformation, and straightforward facts are communicated in painless prose. Probed are all the generally accepted accounting principles (GAAP), with a fictional company acting as an example, helping readers attain a mastery of financial statements and providing them with a good sense of money borrowing, inventory, budgets, performance measurements, and the interrelationship of the world's economies. It will not take the skills of Holmes and Watson to get these clues. Barbara Jacobs

See all Editorial Reviews

Product Details

• Paperback: 234 pages
• Publisher: Kaplan Publishing; 1st edition (April 1, 1998)
• Language: English
• ISBN-10: 0793128811
• ISBN-13: 978-0793128815
• Product Dimensions: 8.8 x 7 x 0.5 inches
• Shipping Weight: 11.2 ounces
• Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,176,048 in Books (See Top 100 in Books)

More About the Author

Seth Godin is the author of fourteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. His Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin, and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project.

In addition to his writing and speaking, Seth is founder and CEO of Squidoo.com, a fast growing recommendation website. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at squidoo.com/seth.

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

3.0 out of 5 stars A good starting point, June 30, 1999

By 

[e-mail] (Bangkok, Thailand) - See all my reviews

This review is from: If You're Clueless About Accounting and Finance and Want to Know More (Paperback)

I thought the book was pretty good overall. It was quite well laid out, good examples and at times, even a little interesting (not an easy task for a book about accounting). The book is easy to read, you can finish it in a day of two and raise you financial IQ a few points. Its not a book for someone that really wants all the details, but more of a general introduction to some accounting and finance definitions. There is also a pretty good list of resources at the back of the book to go for more information.

One of the authors is Seth Godin. He is an interesting character, he is the VP of Direct Marketing at YAHOO, he wrote another book called "Permission Marketing" which also all right (but a little hyper at times). The interesting part about Seth is his other books are about things like bridge, Disneyworld, Dieting, DOS, Poker, Wine, Marketing, lots of other "If you are Clueless" titles, even one called "E-Mail addresses of the rich and famous". So he has a lot of experience writing for a very diverse group of people. Any way I would rate this book a buy.

Jeff

1 of 1 people found the following review helpful:

5.0 out of 5 stars Very well explained, August 14, 2007

By 

Ruben "Ruben" (Netherlands) - See all my reviews

Amazon Verified Purchase

This review is from: If You're Clueless About Accounting and Finance and Want to Know More (Paperback)

Before looking for books on a subject I want to learn about, I always find out if Seth wrote anything on the subject. The man writes about everything in a consistently clear, bold and humorous way.

Well he's done it again on this one. No one could explain accounting and finance better! I highly recommend this book, although I'm not - and will never be - a big fan of accounting!

1 of 1 people found the following review helpful:

5.0 out of 5 stars A terrific book for beginning accounting students!, April 15, 2000

By 

Ron (North York, Ontario Canada) - See all my reviews

This review is from: If You're Clueless About Accounting and Finance and Want to Know More (Paperback)

This book is extremely clear and well organized. The presentation of accounting concepts is to the point and is explained in a practicable manner. Key points are repeated several times in different formats for easy reference and retrievel. Every topic is discussed with the who, what, when, where, and how in mind. It also includes key real world references/applications to help you become more aware of how these concepts fit in the real world context. If you desire a strong foundation in accounting, this book is most likely for you.