If You're Clueless About the Stock Market and Want to Know More [Paperback]

Seth Godin (Author)

Book Description

Series: If You're Clueless | Publication Date: March 8, 2001

Be a savvy investor and make the stock market work for you.

The stock market moves at a dizzying rate, and it can be intimidating for novices to locate the tools necessary to begin making smart investments. Seth Godin's completely updated and revised book, If You're Clueless About the Stock Market is the perfect primer for beginners.

Godin provides the reader with resources and guidelines for topics ranging from assessing your comfortable risk level to finding a broker that best fits your needs. The book's up to date charts, checklists, technology resources, and interactive format are designed to help you make the transition from neophyte to knowledgeable. If You're Clueless About the Stock Market provides a user-friendly way for beginners to take their first steps toward understanding the history of the stock market and the split second changes that affect investments today.

Editorial Reviews

Amazon.com Review

If You're Clueless About the Stock Market and Want to Know More is the perfect title for this snappy info-guide from Seth Godin, a prolific "book packager" who has developed a number of bestselling personal finance tomes. Aimed at the beginning long-term investor--rather than the day trader wannabe often targeted by today's investment tutorials--this book covers virtually all the essential techniques and procedures involved in the process, and it does so in a clear and logical manner. It offers helpful explanations for standard practices, such as deciphering balance sheets and income statements, as well as more sophisticated concepts like options, futures, shorting stocks, and buying on margin. There also are good sections on dealing with brokers, formulating an investment strategy, and using the Net to research and trade. Know absolutely nothing about the market's organization or operation? Godin even provides the fundamentals ("the basic function of the stock market is to provide capital resources for corporations that seek to expand their operations and finance their growth") and a brief history (beginning with America's first stock exchange, formed in Philadelphia two years before Wall Street) to get you started. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.

About the Author

Seth Godin -- Bestselling author Seth Godin is the founder of Yoyodyne, the first direct marketer on the Internet, which was acquired by Yahoo! in 1998. In early 2000, he left Yahoo! to devote time to writing and speaking. Mr. Godin also serves as a Flatiron Fellow, advising Flatiron Partners, a leading Internet-focused venture capital firm based in New York.

Product Details

• Paperback: 224 pages
• Publisher: Kaplan Publishing; 2 edition (March 8, 2001)
• Language: English
• ISBN-10: 0793143675
• ISBN-13: 978-0793143672
• Product Dimensions: 9 x 7 x 0.5 inches
• Shipping Weight: 13.9 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (24 customer reviews)
• Amazon Best Sellers Rank: #141,702 in Books (See Top 100 in Books)

More About the Author

Seth Godin is the author of fourteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. His Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin, and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project.

In addition to his writing and speaking, Seth is founder and CEO of Squidoo.com, a fast growing recommendation website. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at squidoo.com/seth.

Customer Reviews

Most Helpful Customer Reviews

159 of 165 people found the following review helpful:

5.0 out of 5 stars If you are a beginner, December 9, 1999

By 

TL. Fry - See all my reviews

This review is from: If You're Clueless About the Stock Market and Want to Know More (Paperback)

This is a great book to start out with and read. Seth Godin wrote this book seriously but humouring. This book tells you how the stock market works,tell's you about churning and price manipulation, how much of the pie Uncle Sam wants. This book will walk you through the balance sheet and how to understand them, How to read the stock tables, what the index is about, and so on. This is just a great book and it has helped me open my mind to understanding the stock market. The only down side I could fine is if you don't like a little bit of humour then this book may not be for you. The great side on the humour is if you got sweaty palms like I did the Godin's humour relieve the stress. I learn a lot from this book and you will to.

64 of 66 people found the following review helpful:

5.0 out of 5 stars Start here if your even thinking of investing!, November 16, 1999

By A Customer

This review is from: If You're Clueless About the Stock Market and Want to Know More (Paperback)

This book is great for beginners! It is presented in a clear entertaining manner. I went from being clueless to feeling informed, and comfortable enough to jump into the investment world. Investment terminology is no longer intimidating, and the resources the book suggests are exactly what a beginner is looking for.

72 of 75 people found the following review helpful:

5.0 out of 5 stars Investments: Are they for me? Where do I start?, May 24, 2000

By 

David C. Hall (West Bloomfield, Michigan USA) - See all my reviews

This review is from: If You're Clueless About the Stock Market and Want to Know More (Paperback)

Seth Godin discusses the stock market and other investment instruments in a serious but interesting and fun manner. The book is written for an audience that has little or no understanding of the investment world. Even though the audience has very little experience, the book accomplishes the task of warning you about the high risk of investing while giving you the knowledge and steps to get started. He discusses how to manage the risk but makes the point clear, there is no such thing as a risk free investment in the stock market. The book is resource rich (identifies needed tools and where to get them) and right on time for the year 2000 market place. It addresses the bull and the bear market. It is a easy read and a great introduction to investing. When you complete the book, you will have a basic understanding of the stock market and how to get started. I highly recommend this book to all beginners and people with light experience or knowledge of the investment world.