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If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition Hardcover – June 1, 2010


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Editorial Reviews

Review

"This book is a wake-up call. While the rest of the world is complaining about problems, Grant Cardone is working on solutions." ---Dr. Tony Alessandra, author of The Platinum Rule --This text refers to the Audio CD edition.

From the Inside Flap

Win and take all with these proven strategies

In the real world, not everyone gets a prize just for showing up. You either win or you lose. If you're in business during a down economy, winning means one thing: being first.

If You're Not First, You're Last is your playbook for seizing the heights by boosting sales, increasing margins, and creating new opportunities no matter the economy. Let your rivals complain about miserable selling climates! They can hide under their beds as you use the practical tools and strategies in this guide to get to work and get results.

Pulling no punches and allowing no excuses, If You're Not First,You're Last gives you:

  • An advance-and-conquer attitude

  • The secret strength of "hunger"

  • Your Freedom Plan

  • Why dominance means disregarding social norms

  • How to deliver at "WOW" levels

  • How to convert unsold goods into sales NOW

  • The "Power" Schedule—the exact daily formula for personal success

  • And so much more!

Even in a down economy, you can get to the top in your career and business—and the top is the right place to be! If You're Not First, You're Last gives you a proven set of tools to find the opportunities and act on them before your competition does. Get this powerful guide and you won't just succeed, you'll dominate.

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Product Details

  • Hardcover: 272 pages
  • Publisher: Wiley; 1 edition (June 1, 2010)
  • Language: English
  • ISBN-10: 0470624353
  • ISBN-13: 978-0470624357
  • Product Dimensions: 6.3 x 1 x 9.3 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (59 customer reviews)
  • Amazon Best Sellers Rank: #15,823 in Books (See Top 100 in Books)

More About the Author

GRANT CARDONE is an international sales training expert and New York Times bestselling author, whose books and programs have positively affected hundreds of thousands of people and organizations worldwide. Appearing regularly on Fox, Grant has also been covered on CNBC, CNN, Bloomberg Television, the Huffington Post, the Wall Street Journal, and over seven hundred radio shows nationwide. Grant also stars in his own reality TV show, Turnaround King, where he demonstrates how to turn businesses around and get back to prosperity despite tough economic times.

Grant's unique, commonsense approach, along with his humor, wit, and infectious energy, allow him to connect with any audience, giving him the title of the "Entrepreneur of the 21st Century."

With his core tenets built on the basics, Grant believes that companies and individuals succeed only through selling and that even the family unit relies on selling to improve its members' stations in life.

Grant Cardone currently resides with his wife, actress Elena Lyons, and family in Los Angeles.

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Customer Reviews

4.5 out of 5 stars
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Most Helpful Customer Reviews

13 of 15 people found the following review helpful By D. Kanigan VINE VOICE on July 25, 2010
Format: Hardcover Verified Purchase
The theme of the book is that during economic downturns, it's tougher for salespeople to sell their products, maintain existing clients and acquire new ones. Cardone first explains 4 possible responses to an economic downturn and why aggressively 'advancing and conquering' is the winning response. He then goes on to suggest a number of selling strategies including how to activate existing clients, old clients, new clients and second sales - in addition to explaining how to ask for referrals. He explains the importance of Price and delivering at "wow" levels. Then he explains the importance of "acting hungry", how to develop effective marketing campaigns and, how to define your target market in a downturn. He shares his ideas on how to maximize the scheduling of your day and also why having a financial plan and budget is critical to your success. My assessment:

1) This is a quick read. The book is written in conversational tone and in plain speaking language

2) It is written from someone who has done it and has been in the trenches - author is passionate and credible on the topic. For this reason the book is both motivational and inspirational - it leaves you wanting to get right at it and take ownership of your own destiny.

3) Each chapter is followed by exercises with thought provoking questions to reinforce your understanding of the concepts and approaches.

4) The book is written for the individual contributor salesperson. This is not an ivory tower text book - just practical suggestions on how a salespeople can/should move forward.

5) Cardone pushes his own sales training, books, seminars, and web site a bit aggressively (...
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9 of 11 people found the following review helpful By Grady Harp HALL OF FAMETOP 100 REVIEWERVINE VOICE on May 31, 2010
Format: Hardcover
IF YOU'RE NOT FIRST, YOU'RE LAST reads the catchy title of this book and if the reader is not careful about peeking into a motivationally challenging way of looking at success, the subtitle may go unnoticed: SALES STRATEGIES TO DOMINATE YOUR MARKET AND BEAT YOUR COMPETITION. Author/motivator Grant Cardone doesn't dance around issues. He confronts those fortunate enough to purchase this book with the fact that yes, the market is scary right now so gear up and take advantage of the opportunity that while colleagues may be cowering in fear, you can jump into the positive mode of thinking and come out on top. 'Problems are opportunities, and conquered opportunities equal money earned' is just one of the motivating phrases that jump off every page of this book. Topics such as 'An advance-and-conquer attitude', 'Why dominance means disregarding social norms', and 'How to deliver at "WOW" levels' may give an idea of the strengths of Cardone's writing, but at the same time Cardone won't allow his reader to simply buy another self-help book to stash on the shelf: he demands much of those smart enough to jump onto his rocket to success.

How to make use of this slow recession period is for this reader the most fascinating part of the book. Cardone presents schedules of how to manage each day in contacting potential clients, following through in manners that may seem a bit pushy at first reading until Pow! - there is Cardone's result table. 'Don't seek to satisfy; seek to wow. The more you wow, the less you have to promote - because others do it for you!' Citing too much of the information within this book would be unfair to the author and might discourage readers from buying into this book's powerhouse of motivation.
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6 of 8 people found the following review helpful By Dennis C. OBrien on May 26, 2010
Format: Hardcover Verified Purchase
Grant has taken the subject of selling and made it interesting, easy to apply and intense! The information is easy to get and the techniques are so valuable.

I had one sales guy that just couldn't close a deal! After reading his book on Sell to Survive he started closing! This one should make him a star!

Thanks Grant! YOU THE MAN!
Dennis OBrien
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3 of 4 people found the following review helpful By K. Cleary on May 19, 2010
Format: Hardcover
I read Sell to Survive, which was recommended by one of the top leaders in our company. This gentleman is very successful and is a prolific reader. He has been absolutely adamant in his recommendation of Mr. Cardone's books and I thought, "Well if this guy is reading this, I better get me a copy." I have to say that it was a very smart investment. Mr. Cardone uses plain language, and there is no funny business or gimmicks. He is staightforeward and direct, and his advice is in no way manipulative, like some sales how-to's are, it's just common sense. Everything is sales, says Mr. Cardone, and he further cautions that if we were all taught how to sell and negotiate in school, we'd all get along better. All of life is sales, and yet people shy away from sales because they don't understand what it is and how being good at it can benefit them and others. If you ever talked someone into dating you, that's a sale, pure and simple, and yet many people don't understand that concept. Whatever field you're in, you have to sell, either it's a product, an idea, or yourself. Anyone who wants to succeed in life had better understand that in order to get ahead, you have to communicate and sell. The best place to start by reading Grant Cardone.
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