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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
THE how-to book on advertising for small business.,
By A Customer
This review is from: Do-It-Yourself Advertising, Direct Mail, and Publicity: Ready-To-Use Templates, Worksheeets, and Samples for Creating Ads, Direct Mail Pieces, Press ... Promotional Items (Adams Business Advisor) (Paperback)
This book provides detailed how-to information on advertising using the following media: print (newspapers, magazines, brochures, outdoor), radio, television, direct mail, as well as gaining free publicity and creating your own look for your letterhead, business cards, etc. Every chapter includes all you need to know, with precise instructions, examples, and templates for planning (scheduling, budgeting, determining the best medium to achieve your goals). It also includes chapters on planning your advertising program. If you want to take advantage of advertising to increase the sales of your business, this is the book you need
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