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Be Yourself, Everyone Else is Already Taken: Transform Your Life with the Power of Authenticity Hardcover – April 6, 2009

4.6 out of 5 stars 42 customer reviews

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  • Be Yourself, Everyone Else is Already Taken: Transform Your Life with the Power of Authenticity
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Editorial Reviews

From Publishers Weekly

Starred Review. Robbins, the highly visible lantern-jawed motivational speaker/coach/author/guru (author of Focus on the Good Stuff), returns with a primer on authenticity: what it means, what it can do, and how to achieve it. A master of his craft, Robbins' guide is thorough, direct and carefully organized, with an understanding and enthusiastic voice. Beginning with the reasons we lose our authentic selves, Robbins enumerates the pressures to conform in family, school, religion, politics and the media, as well as the damaging messages we absorb, like "be a good boy," "calm down" and "shut up." Robbins explains how these pressures lead to self-criticism and fear, then how to overcome them through greater awareness and compassion for one's faults. With questions, exercises, action points and sound practices, Robbins provides a map to transforming fear, gaining self-knowledge and celebrating your authentic self, with a measured pace and a minimum of distraction (no sidebars, charts or breakout boxes). Readers looking for a positive, no-nonsense guide to self-actualization should find Robbins an ideal guide.

Review

Robbins, the highly visible lantern-jawed motivational speaker/coach/author/guru (author of Focus on the Good Stuff), returns with a primer on authenticity: what it means, what it can do, and how to achieve it. A master of his craft, Robbins' guide is thorough, direct and carefully organized, with an understanding and enthusiastic voice. Beginning with the reasons we lose our authentic selves, Robbins enumerates the pressures to conform in family, school, religion, politics and the media, as well as the damaging messages we absorb, like "be a good boy," "calm down" and "shut up." Robbins explains how these pressures lead to self-criticism and fear, then how to overcome them through greater awareness and compassion for one's faults. With questions, exercises, action points and sound practices, Robbins provides a map to transforming fear, gaining self-knowledge and celebrating your authentic self, with a measured pace and a minimum of distraction (no sidebars, charts or breakout boxes). Readers looking for a positive, no-nonsense guide to self-actualization should find Robbins an ideal guide (Starred Review, Publishers Weekly)
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Product Details

  • Hardcover: 256 pages
  • Publisher: Jossey-Bass; 1 edition (April 6, 2009)
  • Language: English
  • ISBN-10: 047039501X
  • ISBN-13: 978-0470395011
  • Product Dimensions: 5.8 x 1 x 8.6 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (42 customer reviews)
  • Amazon Best Sellers Rank: #71,291 in Books (See Top 100 in Books)

More About the Author

Mike Robbins is the author of three books: Nothing Changes Until You Do, Focus on the Good Stuff, and Be Yourself, Everyone Else is Already Taken. He's a sought-after keynote speaker who speaks to groups of all kinds throughout the world.

Some of his clients include Google, Wells Fargo, Twitter, Gap, eBay, Charles Schwab, Adobe, Chevron, Citibank, the US Department of Labor, Stanford University, the San Francisco Giants, and many others.

Mike and his work have been featured in Forbes and the Wall Street Journal, as well as on ABC News and the Oprah radio network. Since 2008 he's been a regular contributor to the Huffington Post and his books have been translated into fourteen different languages.

Mike lives in Novato, CA with his wife Michelle and their two daughters. For more information, visit www.Mike-Robbins.com or follow him on Twitter @MikeDRobbins or Facebook, www.facebook.com/mikerobbinspage

Customer Reviews

Top Customer Reviews

Format: Hardcover
I hated this book...at first. As I now fight to get out of my own way and fully embrace and take on what Robbins is saying, I'm lamenting how right he is and how much I need this book. And so do you. I can't say I love this book. Not yet, anyways. I barely even like it. But I need it. And so do most people. I think it takes courage to follow his advice. I think it's hard to be one's authentic self in this day and age. How many of us go through life trying to be something we're not? Trying to say and do all the right things, to not mess up, be perfect. Not offend. But that is not what leads to growth. That is not the path to fulfillment.

The most ironic part of his book for me was the realization that we all go through life wanting everyone else to be honest, real, authentic with us - yet, how many of us are able or willing to do the same in return? Basically, we all want (and expect) from others what we ourselves struggle to deliver.

This book does a solid job of making the case for what it costs you to not be authentic. It does an even better job of teaching you how to get to get clear on who you are, what you want, and how to achieve this - all the while being respectful of others. I think many of us get caught in the trap of being less of ourselves so as to not offend or make others uncomfortable. I'm realizing as I read his book than anything less than authenticity is the most offensive way of being and that if we really care about and love others, we must first and foremost love ourselves enough to be ourselves, not some feeble facsimile of what we think others want us to be.

Here's my concern - everyone should read this book and follow Mike's teachings. But who among us has the enough humility and self-awareness to acknowledge how full of it we are?
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Format: Hardcover Verified Purchase
I am in awe of this book. Absolute awe! Strong words for sure and words I haven't used before in any of my 80+ reviews, here on Amazon, of the best of the best books I have read in the last fifteen months.

I thoroughly enjoyed author Mike Robbins' first book, on the subject of "appreciation." As I wrote in my review for that book, good topic, fine book and an impressive debut for an author of any age, and especially impressive debut for a young author.

For his second book, Mike Robbins selected a much tougher, but even more important topic. In a world where -- every day -- we read about the escapades of two-faced business executives, politicians, and sports "stars," a serious book on the subject of "authenticity" is timely and important to each of us, as well as to our society. But, what a tough subject about which to write. Compared to many other personal development areas, books or even articles on this subject are much rarer. Making it even tougher, claiming to be an expert on authenticity seemingly would invite a hailstorm of personal challenges as to "how real are you Mike Robbins?"

Mike Robbins' approach is NOT to claim to be the world expert on authenticity, or the world's role model for authenticity. Instead, Robbins has written a heart-warming story of one man's search to understand and constructively use the power of authenticity. There is no preaching at the reader, instead the style is more like a fireside chat with a very close friend...much like the Cheryl Richardson style of writing I so enjoy.

Initially, this book was not an easy read for me. The subject of authenticity does not lend itself to easy homilies. My first read through was interesting and worthwhile...but certainly not life changing. But, then the magic started to happen.
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Format: Hardcover
Mike Robbins' book "Be Yourself, Everyone Else is Already Taken" will guide you in the process of something that is crucial. Real success blossoms when you get it right inside yourself. Mike calls this the *power of authenticity.* You owe it to everyone you care about to empower yourself from the inside. You'll have more patience, strength, courage, and loving energy. Success is attracted to the truly authentic person. Mike's section on "Transform Your Fear" is essential to anyone who wants more and better in life. Get this book. It will strengthen you.
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Format: Hardcover
Mike Robbins wonderful new book, BE YOURSELF, EVERYONE ELSE IS ALREADY TAKEN, is a brilliant, insightful guidebook on the path to freedom . . . freedom from the fear of being unacceptable and unworthy . . . freedom from the fear of not being "enough." Inside you - right now - a voice is crying out to be liberated from that prison of fear. Your heart longs to be free from pretense, deception, and insecurity. Your deepest, most "authentic" being, is crying out for honesty, acceptance, and unconditional love. Nurture that yearning and give that voice a song by reading and digesting this delicious, empowering book! I highly recommend it!
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Format: Hardcover Verified Purchase
Mike Robbins: Thank you for writing such an honest, dare I say "authentic" book!

It is so true, we have been trained since birth to "calm down", "be quiet", and "fit in", whether this was coming from school, family, religious organizations, the media, or all of the above. We start saying these things to our children as soon as they are born, and it is reinforced literally everywhere. What if we said, instead, to ourselves and our children, "MORE! MORE EMOTION! MORE OPINIONS!!" ??

It's no wonder then, why we all struggle with sharing who we really are with the world. There are very few examples of people living authentically and we all have so little practice at it.

But we want it. I want it.

Thank you for reminding me that I'm my own worst critic. I enjoyed going through the exercises, especially, "Why do I want to grow and improve myself" Am I motivated by authentic reasons? What's driving me?

I am inspired to be more of myself and to let go of my perceptions of others' perceptions of me. I really see how this is limiting me.
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