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Do It Yourself Online Reputation Management: A Step-By-Step Guide To Building Or Repairing Your Online Reputation Paperback – March 1, 2010


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Do It Yourself Online Reputation Management: A Step-By-Step Guide To Building Or Repairing Your Online Reputation + Online Reputation Management For Dummies + Radically Transparent: Monitoring and Managing Reputations Online
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Product Details

  • Paperback: 180 pages
  • Publisher: Pendant Publishing (March 1, 2010)
  • Language: English
  • ISBN-10: 0578050862
  • ISBN-13: 978-0578050867
  • Product Dimensions: 8.2 x 0.4 x 6 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #825,320 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Herbert Tabin is the CBS Television News Tech contributor for CBS12 news as well as an author, consultant, entrepreneur, venture capitalist, merger and acquisition expert as well as a noted specialist in online reputation management and monitoring. He has worked with many Internet startups. Tabin has been featured on the cover of Entrepreneur Magazine - Entrepreneurs Business Start-Ups, The Palm Beach Post, and on the BBC as well as Newsday. He is a frequent speaker at technology events. Over the years he has received various entrepreneurial award nominations including Ernst and Young's Entrepreneur of the Year Award, received The Award for Business Leadership. In March 2000, the State University of New York At Oneonta named its largest computer lab, the 'Tabin Computer Lab'. -------------------------------------------------------------------------- Craig Agranoff is the CBS Television News Tech contributor for CBS12, writer for the Huffington Post news as well as an entrepreneur, and national Social Media consultant as well as a noted specialist in online reputation management and monitoring. He has worked with many Internet startups and founded the tech blog sCommerce.com and Rev2.org. He was also a Tech/Social Media Correspondent in the New Times, and VentureBeat.com.Agranoff has been featured in the Miami Herald, New Times, The Palm Beach Post, AOL Digital Cities, Slice, CenterNetworks, Thrillist, Daily Telegraph, and The Sun-Sentinel. Also has appeared on Gary Vaynerchuck's Wine Library TV, Fox News, NBC News, Weekend Sunrise, and CBS News. He is a frequent speaker at tech events such as Refresh,and New Tech Community. He was also nominated at Mashable's Open Web Awards as a ?nalist for creating best Large Scale Social Network, winning best "Photo Sharing Website Category". Additionally, in his spare time, Craig's the Pizza Expert and founder of WorstPizza.com.

Customer Reviews

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See all 8 customer reviews
It's written in a way that is simple to read and easy to understand.
Willie Morris
Two things I really like about this book: it is loaded with great resources--websites, instructions, illustrations, and much more.
cksyme
I would recommend this book to anyone who wants to get a good start on building there online reputation.
Maceni W. Muse

Most Helpful Customer Reviews

12 of 13 people found the following review helpful By Sven Enterlein on October 25, 2010
Format: Paperback Verified Purchase
This book has about 160 pages. Doesn't sound too bad. But first of all, the pages are small. Secondly, there are on average 10 lines per page, often less. Thirdly, many pages are blank or filled with unimportant screen shots. Taken together, the 160 pages would have filled at most 20 pages of a regular book.

For the content - this book focuses more on how to use websites than focus on the actual process of managing and securing your online reputation. The few tips given in this book are easily available online or through other, much better books. I flipped through this book in less than a half-hour and the only piece of information that was helpful was the list of websites where I can "claim" my online identity.

I cannot recommend this book for people who really want to learn something more in-depth about online reputation. If you have no clue whatsoever, this book might be a start but nothing more. As I said above, a big portion of the book is simply how to register with and use specific websites. I am glad I got a good deal on the book because it is not worth more than $5... A good ebook perhaps.
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8 of 12 people found the following review helpful By Maria Pearson on April 11, 2010
Format: Paperback
Wow what a surprise. This is a great little book! I know little about the Internet and I wanted to beef up my reputation as I am going back into the job force and know that many employers look to the internet first before hiring but had no idea how to do it. I thought about hiring one of those reputation companies online but then saw this book and figured I would take a shot. All I could say is I am already seeing results and it was so easy to do. All I did was follow the book step by step and like magic my search results started displaying what I wanted them to display about me! Now each day is like Christmas morning when I look online and watch how what I added to the Internet shows up under my name and the results change. The book even shows you how to get images you want to show up as well- which is fantastic for my boyfriend who is an artist. I was amazed at the way the book was written "for dummies" style and glad it was set up that way being internet challenged.
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1 of 2 people found the following review helpful By Daren on December 23, 2011
Format: Paperback Verified Purchase
This book offers a great start to developing and/repairing your online reputation. Living in an increasingly technological world that is so influenced by data; it is important that truthful information prevail over rumors. That's why I bought the book and I will refer to it often. It's short but contains a wealth of information and lists of sites where the process can begin.
I don't hesitate to recommend this book to my friends.
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2 of 4 people found the following review helpful By Gregory Peterson on September 3, 2010
Format: Paperback
The title says it all for this pithy little handbook. There's no beating around the bush; no complex theories; and just enough background to educate and reassure the reader about what needs to be done -- and why. As the authors state in the introduction:

"Hope is not a strategy. To repair or protect your online reputation you need to take action."

In 15 brief chapters, this is an informal book (rather more like an extended "White Paper") you can breeze through during a lunch hour. Ah, but the implementation of it all...that will require some time. How much time? That depends on how thorough (or compulsive) you are -- as even a basic online "makeover" requires considerable cut-and-paste activity in creating personal profiles on the suggested list of key sites. Just completing the basic prescription described here could easily consume the better part of a weekend; but the good news (actually, bad news if you were looking for a quick fix) is that the program needs to be implemented over time. (In order to steer clear of Mother Google's spam filters, the authors recommend "spoon-feeding" your profile information to online sites over the course of several weeks.)

Ever had that nagging feeling that your online "footprint" might be incomplete, inaccurate and/or out-of-date? When you're ready to act on those instincts, this is a book that will help you get clear about a plan of attack. Then set aside a few minutes every morning to implement the strategies outlined here. I guarantee you'll pick up some good habits in reputation management -- "basic hygiene" for the new media ecology.

"To control your online reputation means owning it. The only way to own your online reputation is to become totally transparent. Simply, the more you put on the Internet the more you control your online destiny."

(FULL DISCLOSURE: I received a review copy of this book -- and have recommended it to many people.)
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