How safe is your online reputation? Anyone ever posted something nasty about you on the web? Finding work, romance and friends can become a disaster if you are smeared online. In this book, you'll see how easy it is for someone to destroy your good name and how hard it can be to get it back. With the Internet, untruths, lies, exaggerations are easy to spread. And in this brave new frontier the Internet has become a place where the attackers have gained the upper hand, and the people who are victims are disadvantaged -- but you don't need to feel powerless any longer. If you know how to type in a web address, you can learn how to claim, repair, and monitor your online reputation. There is no software to buy, or computer languages to learn. This book teaches you how to get bad stuff about you off Google -- and good stuff on. Anybody can repair an online reputation using the simple, step-by-step guides in this book - a guide that that requires absolutely no programming or web development experience. With this book you will learn: * How to have search engines show what you want them to display about you * How to suppress information on search engines * How to remove information from search engines -- Your future and your reputation are in your hands - and in this case, at your fingertips.
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About the Author
Herbert Tabin is the CBS Television News Tech contributor for CBS12 news as well as an author, consultant, entrepreneur, venture capitalist, merger and acquisition expert as well as a noted specialist in online reputation management and monitoring. He has worked with many Internet startups. Tabin has been featured on the cover of Entrepreneur Magazine - Entrepreneurs Business Start-Ups, The Palm Beach Post, and on the BBC as well as Newsday. He is a frequent speaker at technology events. Over the years he has received various entrepreneurial award nominations including Ernst and Young's Entrepreneur of the Year Award, received The Award for Business Leadership. In March 2000, the State University of New York At Oneonta named its largest computer lab, the 'Tabin Computer Lab'. -------------------------------------------------------------------------- Craig Agranoff is the CBS Television News Tech contributor for CBS12, writer for the Huffington Post news as well as an entrepreneur, and national Social Media consultant as well as a noted specialist in online reputation management and monitoring. He has worked with many Internet startups and founded the tech blog sCommerce.com and Rev2.org. He was also a Tech/Social Media Correspondent in the New Times, and VentureBeat.com.Agranoff has been featured in the Miami Herald, New Times, The Palm Beach Post, AOL Digital Cities, Slice, CenterNetworks, Thrillist, Daily Telegraph, and The Sun-Sentinel. Also has appeared on Gary Vaynerchuck's Wine Library TV, Fox News, NBC News, Weekend Sunrise, and CBS News. He is a frequent speaker at tech events such as Refresh,and New Tech Community. He was also nominated at Mashable's Open Web Awards as a ?nalist for creating best Large Scale Social Network, winning best "Photo Sharing Website Category". Additionally, in his spare time, Craig's the Pizza Expert and founder of WorstPizza.com.
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Most Helpful Customer Reviews
10 of 11 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This book has about 160 pages. Doesn't sound too bad. But first of all, the pages are small. Secondly, there are on average 10 lines per page, often less. Thirdly, many pages are blank or filled with unimportant screen shots. Taken together, the 160 pages would have filled at most 20 pages of a regular book.
For the content - this book focuses more on how to use websites than focus on the actual process of managing and securing your online reputation. The few tips given in this book are easily available online or through other, much better books. I flipped through this book in less than a half-hour and the only piece of information that was helpful was the list of websites where I can "claim" my online identity.
I cannot recommend this book for people who really want to learn something more in-depth about online reputation. If you have no clue whatsoever, this book might be a start but nothing more. As I said above, a big portion of the book is simply how to register with and use specific websites. I am glad I got a good deal on the book because it is not worth more than $5... A good ebook perhaps.
For the content - this book focuses more on how to use websites than focus on the actual process of managing and securing your online reputation. The few tips given in this book are easily available online or through other, much better books. I flipped through this book in less than a half-hour and the only piece of information that was helpful was the list of websites where I can "claim" my online identity.
I cannot recommend this book for people who really want to learn something more in-depth about online reputation. If you have no clue whatsoever, this book might be a start but nothing more. As I said above, a big portion of the book is simply how to register with and use specific websites. I am glad I got a good deal on the book because it is not worth more than $5... A good ebook perhaps.
7 of 10 people found the following review helpful
Format:Paperback
Wow what a surprise. This is a great little book! I know little about the Internet and I wanted to beef up my reputation as I am going back into the job force and know that many employers look to the internet first before hiring but had no idea how to do it. I thought about hiring one of those reputation companies online but then saw this book and figured I would take a shot. All I could say is I am already seeing results and it was so easy to do. All I did was follow the book step by step and like magic my search results started displaying what I wanted them to display about me! Now each day is like Christmas morning when I look online and watch how what I added to the Internet shows up under my name and the results change. The book even shows you how to get images you want to show up as well- which is fantastic for my boyfriend who is an artist. I was amazed at the way the book was written "for dummies" style and glad it was set up that way being internet challenged.
By Chris Sidote
Format:Paperback|Amazon Verified Purchase
This book is beyond awesome! As many have already posted, what is in this book reputation repair companys charge a monthly fee of 1,000-5,000 dollars. This book provides you all the tools needed to start your online reputation campaign. All that is needed is the time and effort to apply these tools. I am only 1 week into using this book and I already have one item on the first page on an online search. I highly reccomend this book as an extremely cost effective alternative to high priced services.
By cksyme
Format:Paperback
Managing all your personal information online can be a daunting task. This handy user friendly book by Herbert Tabin and Craig Agranoff is the best primer on managing personal information online I've seen so far.
Befoer I begin the review, I do need to express a concern, but it doesn't apply just to this particular book. This whole new sector of "online reputation management" concerns me. I agree it's necessary to have and use all this information. I just hope people understand that using the term reputation can be confusing. I prefer to call this category of service "online information management," because that is all it basically is. You cannot build or repair a real reputation by managing online information. Reputation is as reputation does--it is not a series of profiles or search results. Having said that, I'll move on to the real review.
Do It Yourself Online Reputation Management (Pendant Publishing)is just what it claims to be, and it does it well: a step-by-step guide to building or repairing your online information. The authors define online reputation management (ORM) in two pieces: what the internet says about you, and the way you are perceived on the internet by others. The point that many people are shocked when they do a simple Google search of their own name is well taken. So what's a person to do?
According to the authors, ORM works by "suppressing negative information about you to the bottom of search engine results while driving positive information to the top." They go on to explain the basics of algorithms used by search engines and also explain the frequent futility of trying to use the legal system to remove false online information.... Read more ›
Befoer I begin the review, I do need to express a concern, but it doesn't apply just to this particular book. This whole new sector of "online reputation management" concerns me. I agree it's necessary to have and use all this information. I just hope people understand that using the term reputation can be confusing. I prefer to call this category of service "online information management," because that is all it basically is. You cannot build or repair a real reputation by managing online information. Reputation is as reputation does--it is not a series of profiles or search results. Having said that, I'll move on to the real review.
Do It Yourself Online Reputation Management (Pendant Publishing)is just what it claims to be, and it does it well: a step-by-step guide to building or repairing your online information. The authors define online reputation management (ORM) in two pieces: what the internet says about you, and the way you are perceived on the internet by others. The point that many people are shocked when they do a simple Google search of their own name is well taken. So what's a person to do?
According to the authors, ORM works by "suppressing negative information about you to the bottom of search engine results while driving positive information to the top." They go on to explain the basics of algorithms used by search engines and also explain the frequent futility of trying to use the legal system to remove false online information.... Read more ›
Format:Paperback|Amazon Verified Purchase
This book was a easy read and informative, it mentioned some very useful deep search websites as well as alerting websites that I
didn't know about until reading this book. I would recommend this book to anyone who wants to get a good start on building there online reputation.
didn't know about until reading this book. I would recommend this book to anyone who wants to get a good start on building there online reputation.
1 of 2 people found the following review helpful
By Daren
Format:Paperback|Amazon Verified Purchase
This book offers a great start to developing and/repairing your online reputation. Living in an increasingly technological world that is so influenced by data; it is important that truthful information prevail over rumors. That's why I bought the book and I will refer to it often. It's short but contains a wealth of information and lists of sites where the process can begin.
I don't hesitate to recommend this book to my friends.
I don't hesitate to recommend this book to my friends.
2 of 4 people found the following review helpful
Format:Paperback
The title says it all for this pithy little handbook. There's no beating around the bush; no complex theories; and just enough background to educate and reassure the reader about what needs to be done -- and why. As the authors state in the introduction:
"Hope is not a strategy. To repair or protect your online reputation you need to take action."
In 15 brief chapters, this is an informal book (rather more like an extended "White Paper") you can breeze through during a lunch hour. Ah, but the implementation of it all...that will require some time. How much time? That depends on how thorough (or compulsive) you are -- as even a basic online "makeover" requires considerable cut-and-paste activity in creating personal profiles on the suggested list of key sites. Just completing the basic prescription described here could easily consume the better part of a weekend; but the good news (actually, bad news if you were looking for a quick fix) is that the program needs to be implemented over time. (In order to steer clear of Mother Google's spam filters, the authors recommend "spoon-feeding" your profile information to online sites over the course of several weeks.)
Ever had that nagging feeling that your online "footprint" might be incomplete, inaccurate and/or out-of-date? When you're ready to act on those instincts, this is a book that will help you get clear about a plan of attack. Then set aside a few minutes every morning to implement the strategies outlined here. I guarantee you'll pick up some good habits in reputation management -- "basic hygiene" for the new media ecology.
"To control your online reputation means owning it. The only way to own your online reputation is to become totally transparent.... Read more ›
"Hope is not a strategy. To repair or protect your online reputation you need to take action."
In 15 brief chapters, this is an informal book (rather more like an extended "White Paper") you can breeze through during a lunch hour. Ah, but the implementation of it all...that will require some time. How much time? That depends on how thorough (or compulsive) you are -- as even a basic online "makeover" requires considerable cut-and-paste activity in creating personal profiles on the suggested list of key sites. Just completing the basic prescription described here could easily consume the better part of a weekend; but the good news (actually, bad news if you were looking for a quick fix) is that the program needs to be implemented over time. (In order to steer clear of Mother Google's spam filters, the authors recommend "spoon-feeding" your profile information to online sites over the course of several weeks.)
Ever had that nagging feeling that your online "footprint" might be incomplete, inaccurate and/or out-of-date? When you're ready to act on those instincts, this is a book that will help you get clear about a plan of attack. Then set aside a few minutes every morning to implement the strategies outlined here. I guarantee you'll pick up some good habits in reputation management -- "basic hygiene" for the new media ecology.
"To control your online reputation means owning it. The only way to own your online reputation is to become totally transparent.... Read more ›
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