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12 of 13 people found the following review helpful
on October 25, 2010
Format: PaperbackVerified Purchase
This book has about 160 pages. Doesn't sound too bad. But first of all, the pages are small. Secondly, there are on average 10 lines per page, often less. Thirdly, many pages are blank or filled with unimportant screen shots. Taken together, the 160 pages would have filled at most 20 pages of a regular book.

For the content - this book focuses more on how to use websites than focus on the actual process of managing and securing your online reputation. The few tips given in this book are easily available online or through other, much better books. I flipped through this book in less than a half-hour and the only piece of information that was helpful was the list of websites where I can "claim" my online identity.

I cannot recommend this book for people who really want to learn something more in-depth about online reputation. If you have no clue whatsoever, this book might be a start but nothing more. As I said above, a big portion of the book is simply how to register with and use specific websites. I am glad I got a good deal on the book because it is not worth more than $5... A good ebook perhaps.
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8 of 12 people found the following review helpful
on April 11, 2010
Format: Paperback
Wow what a surprise. This is a great little book! I know little about the Internet and I wanted to beef up my reputation as I am going back into the job force and know that many employers look to the internet first before hiring but had no idea how to do it. I thought about hiring one of those reputation companies online but then saw this book and figured I would take a shot. All I could say is I am already seeing results and it was so easy to do. All I did was follow the book step by step and like magic my search results started displaying what I wanted them to display about me! Now each day is like Christmas morning when I look online and watch how what I added to the Internet shows up under my name and the results change. The book even shows you how to get images you want to show up as well- which is fantastic for my boyfriend who is an artist. I was amazed at the way the book was written "for dummies" style and glad it was set up that way being internet challenged.
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1 of 2 people found the following review helpful
on December 23, 2011
Format: PaperbackVerified Purchase
This book offers a great start to developing and/repairing your online reputation. Living in an increasingly technological world that is so influenced by data; it is important that truthful information prevail over rumors. That's why I bought the book and I will refer to it often. It's short but contains a wealth of information and lists of sites where the process can begin.
I don't hesitate to recommend this book to my friends.
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2 of 4 people found the following review helpful
Format: Paperback
The title says it all for this pithy little handbook. There's no beating around the bush; no complex theories; and just enough background to educate and reassure the reader about what needs to be done -- and why. As the authors state in the introduction:

"Hope is not a strategy. To repair or protect your online reputation you need to take action."

In 15 brief chapters, this is an informal book (rather more like an extended "White Paper") you can breeze through during a lunch hour. Ah, but the implementation of it all...that will require some time. How much time? That depends on how thorough (or compulsive) you are -- as even a basic online "makeover" requires considerable cut-and-paste activity in creating personal profiles on the suggested list of key sites. Just completing the basic prescription described here could easily consume the better part of a weekend; but the good news (actually, bad news if you were looking for a quick fix) is that the program needs to be implemented over time. (In order to steer clear of Mother Google's spam filters, the authors recommend "spoon-feeding" your profile information to online sites over the course of several weeks.)

Ever had that nagging feeling that your online "footprint" might be incomplete, inaccurate and/or out-of-date? When you're ready to act on those instincts, this is a book that will help you get clear about a plan of attack. Then set aside a few minutes every morning to implement the strategies outlined here. I guarantee you'll pick up some good habits in reputation management -- "basic hygiene" for the new media ecology.

"To control your online reputation means owning it. The only way to own your online reputation is to become totally transparent. Simply, the more you put on the Internet the more you control your online destiny."

(FULL DISCLOSURE: I received a review copy of this book -- and have recommended it to many people.)
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0 of 1 people found the following review helpful
on February 13, 2013
Format: Paperback
Managing all your personal information online can be a daunting task. This handy user friendly book by Herbert Tabin and Craig Agranoff is the best primer on managing personal information online I've seen so far.

Befoer I begin the review, I do need to express a concern, but it doesn't apply just to this particular book. This whole new sector of "online reputation management" concerns me. I agree it's necessary to have and use all this information. I just hope people understand that using the term reputation can be confusing. I prefer to call this category of service "online information management," because that is all it basically is. You cannot build or repair a real reputation by managing online information. Reputation is as reputation does--it is not a series of profiles or search results. Having said that, I'll move on to the real review.

Do It Yourself Online Reputation Management (Pendant Publishing)is just what it claims to be, and it does it well: a step-by-step guide to building or repairing your online information. The authors define online reputation management (ORM) in two pieces: what the internet says about you, and the way you are perceived on the internet by others. The point that many people are shocked when they do a simple Google search of their own name is well taken. So what's a person to do?

According to the authors, ORM works by "suppressing negative information about you to the bottom of search engine results while driving positive information to the top." They go on to explain the basics of algorithms used by search engines and also explain the frequent futility of trying to use the legal system to remove false online information.

Two things I really like about this book: it is loaded with great resources--websites, instructions, illustrations, and much more. The second thing is that it is process-oriented and thorough. If you pick up the book and implement their suggestions methodically, by the time you reach the end of the book you will have gone a long way towards building an online presence that will help you stay in control of your online information. The key to managing is being proactive and establishing a wide online presence before negative information surfaces. If the lies show up before you do, the process becomes harder.
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0 of 1 people found the following review helpful
on February 17, 2013
Format: PaperbackVerified Purchase
This book is beyond awesome! As many have already posted, what is in this book reputation repair companys charge a monthly fee of 1,000-5,000 dollars. This book provides you all the tools needed to start your online reputation campaign. All that is needed is the time and effort to apply these tools. I am only 1 week into using this book and I already have one item on the first page on an online search. I highly reccomend this book as an extremely cost effective alternative to high priced services.
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0 of 1 people found the following review helpful
on September 4, 2012
Format: PaperbackVerified Purchase
This book was a easy read and informative, it mentioned some very useful deep search websites as well as alerting websites that I
didn't know about until reading this book. I would recommend this book to anyone who wants to get a good start on building there online reputation.
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3 of 8 people found the following review helpful
on May 12, 2010
Format: Paperback
Finally someone wrote a book that allows people to do the same thing that "Social Media Experts" have been charging thousands to do. It's written in a way that is simple to read and easy to understand. Spend $25 instead of $5K and manage your own reputation online.
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