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The Youth Marketing Handbook [Kindle Edition]

Graham Brown , Ghani Kunto , Freddie Benjamin , Josh Dhaliwal

Kindle Price: $4.99
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  • Length: 97 pages (estimated)
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Book Description

A 125 page guide for youth marketers to better understand and build bridges with young customers.

The Youth Marketing Handbook helps Youth Marketers better understand young customers. How do you involve them in the marketing process? How do you generate word of mouth? How do you increase your product launch hit rates and reduce waste? The mobileYouth team led by Graham Brown has published this indispensable guide featuring stories, data and case studies from around the world.

Editorial Reviews

From the Author

Selling to youth is easy, very easy.

In fact, whether you are selling soda, mobile phones or insurance - once you know about context and fans, they'll be ripping it out of your hands.

Selling to your own organization, however, is the real sale.

Your competitors aren't other banks, mobile brands or games providers in the same category - it's your own department, your marketing team and your agencies.  Your competitors are marketing managers who'll never get fired for booking TV campaigns, agencies using your marketing budget as a ticket to the Cannes Lions and a boss who "has all the information he needs". Around you a whole wall of seemingly immovable habits, behaviors and a lifetime of relationships that really want to do something exciting but, at the end of the day, are afraid of change. We call it diseconomies of scale and it explains why the biggest threat to brands can be their own success.

About the Author

Since witnessing the growth of youth media and technology having lived in Japan in the early 90s, Graham has helped grow mobileYouth to serve over 250 clients in 60 countries worldwide - names such as Vodafone, Nokia, Coke, McDonald's, Telenor, Orange, O2, Verizon, Boost Mobile, the UK government and the European Commission.

Graham is a regular public speaker and has presented at the 3GSM World Congress, Barcelona and been interviewed on CNN, CNBC, BBC TV and Radio. His work has also featured in the Wall Street Journal, Financial Times and the Guardian.

Graham is also a judge on the Mobile Marketing Association's Award Panel, advisory board member to UNICEF on their mobile media strategies and an advisor to the Global Youth Marketing Forum in India.

Product Details

  • File Size: 199 KB
  • Print Length: 97 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: mobileYouth (July 25, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B005EM8YHK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #997,204 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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