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on December 22, 2013
Format: Kindle EditionVerified Purchase
Enjoyed the simplicity and length of this book. Easy to read and he doesn't mess around - just lays out his thorough research on why ideas spread and gives you the good stuff.
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on November 23, 2013
Format: Kindle EditionVerified Purchase
Dan Zarrella's an internet marketing Guru. He's researched internet marketing and social media, and has some ideas about what makes things go viral. Some of them are encapsulated in this book.

The book is very small and very short. Much of it was previously posted on Dan's web site. However a small book-shaped package is a convenient format. Dan says the bunnies on the front represent rapidly-reproducing ideas.

Dan uses memetics, cites Richard Dawkins and says:

"Our world is made of memes. If you've ever seen the matrix movies, You'll remember their world was composed entirely of computer code. Everything people interacted with was built from computerized instructions. Similarly, our world is made of contagious ideas. Everything made by huamns - from the chair you're sitting on, to the book you're reading - exists only because someone had the idea to invent it and that idea caught on, spreading from person to person."

It's a memorable image: our world is indeed made of memes.

The book is full of social media marketing tips of the type Dan posts on his blog. It's full of graphs and charts telling you what and when to tweet for the best results.

There was one bit of the book which I really didn't like - where Dan defined a measure of the rate of increase of memetic infections per generation, claimed that trying for an explosive epidemic was unrealistic and then recommended using big seeds.

Dan doesn't seem to think small seeds are effective. It is true that you should spend some of your marketing budget on seeding your idea. However making your idea spreadable is really very important. Dan says that when you do get a viral idea, it's just a fluke, and you shouldn't build your marketing strategy on luck. But relying on big seeds is not really correct advice in general. Pop songs may not reach every single member of the population before dying away, but they do reach many millions and that's good enough for their composers.

Some do have to rely on big seeds, since they have content that requires it - but most should try and use highly-contagious memes in their marketing, for best effect.

Dan advocates a science of marketing. However, few marketers do very much science, since they often don't want to publish their raw data, and they often don't trust what other marketers say. It's probably more realistic to advise marketers to cherry pick the best bits from the scientific method - such as iterating the process of performing experiments, measuring their outcomes and making changes. Maybe it's best to regard marketing as a technology - rather than a science.

The book is pretty neat. It is short, readable and fun. Most readers will probably be hungry for more details, but at least this is a start.
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on October 19, 2013
Format: Kindle EditionVerified Purchase
Great book. Easy to read and follow. Book provided a new and interesting view.
Would recommend to others.
Good addition to my kindle library
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on August 10, 2013
Format: Kindle EditionVerified Purchase
Lots of insight into social media and hard fast data to help you learn more about maximizing many things "social media."
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on June 7, 2013
Format: Kindle EditionVerified Purchase
The book is short but sweet.

Now this. I did not want to say more but amazon says 17 words required.
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on March 6, 2013
Format: Kindle Edition
How can you get the upper hand in social media? You need to read this book. A breath of fresh air.
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on February 26, 2013
Format: Kindle EditionVerified Purchase
This is the stuff of which idea and story are born. I love the way Zarella explains virality and the spread of ideas. It colors my thinking from here on out.
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on February 16, 2013
Format: Kindle EditionVerified Purchase
Dan Zarrella is awesome. Thank goodness for Kindle. That way I dont have to hope an item I order from Amazon actually gets delivered.
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on February 4, 2013
Format: Kindle EditionVerified Purchase
Another awesome publication form the Domino Project (Seth Godin's partnership with Amazon)

Social Media is thought to be such a new medium, but you'd be wrong. People have been sharing since we first started communicating.

Therefore, even though this method of sharing information is in its infancy; we can measure, observe, and test to see what may be the best method to share an idea, status update, or the like.

Want to know the best time to send a tweet? Which is the better day to send out the latest issue of your newsletter? Is Facebook really the best channel to reach your target audience for your small business?

Read this book and find out! Or at least follow this advice:

'Write with nouns and verbs, not with adjectives and adverbs. The adjective hasn't been built that can pull a weak or inaccurate noun out of a tight place…it is nouns and verbs, not their assistants, that give good writing its toughness and color.' - Location 560
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on October 22, 2012
Format: Kindle EditionVerified Purchase
It's no secret I'm a huge nerd girl about social media as well as Dan Zarrella. I've read his blog for years and am always fascinated by the information he provides.

So I purchased this eBook (and later won a paperback copy) and can't tell you how happy I am to have done so. Great info on all types of social media (obviously Twitter and Facebook, but also blogging and email) with actual statistical analysis over millions of accounts. The info is extrapolated for you in a practical way: here's what we tested, how we tested, the results, and what you should do.

Awesome!

I refer to this book again and again and continue to be a big nerd fan of Dan's work.

Buy this book.

Rachel Thompson, Author (A Walk In The Snark and The Mancode: Exposed); founder, BadRedhead Media.
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