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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Paperback – April 6, 2010
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Top Customer Reviews
The subtitle of the book is ...Build Credibility...LOL!
Many sections of the book were not even written by the author, and these so called experts give bad advise! limit the number of people that follow you on twitter, don't use Youtube, and don't worry about SEO! Yea, Great!!!!
I have read over 67 books on social media, and I have to tell you this book is at the bottom! and i've read some bad ones. When it comes to why i don't like it - there are too many things to list, way too many! In my past reviews i went into detail why, but they were just wiped away from amazon for no reason other than the authors influence!
If you want good books on the topic try these because, their written by people who know what their talking because they obtained the knowledge themselves.Read more ›
It's filled with no-nonsense, practical tips that actually work instead of pie-in-the-sky talk about what social media "can" do.
I started reading the ebook on an airplane, and wasn't quite done when the plane landed -- so I made my husband drive, so I could finish it. If you'd ever ridden with my husband, you'd know that meant I just didn't want to stop reading.
If you want a step-by-step guide to what to do -- and what to avoid -- this is the book for you. I've been a marketer for a long time, so I have some habits to unlearn according to this author. She explained why in a way I can understand, so I might actually follow her advice.
I read the entire thing in one evening.
Not since Claude Hopkins' 1923 classic Scientific Advertising has a marketing book held my attention so intently. Shama, a lively and personable genius in her own right, didn't see any need to fluff her book up with generalities and useless anecdotes. Rather, every word, every case study, every personal story is crafted to bring the reader into a deeper understanding of how to lay an effective social media marketing foundation.
I like authors who respect my time and give me exactly what I need. Shama does both.
It's no surprise that digital marketing guru Chris Brogan chose to write the book's foreword. Brogan's philosophy of putting people over platforms aligns perfectly with Shama's style of nurturing very real, human relationships through online mediums. She sees the internet as an extension of (not a replacement for!) community and draws on common real world interactions like coffee houses and office-networking events to illustrate her point.
Chapter one is all about the philosophy of online marketing. "If you aim at nothing, you'll hit it every time" is what my mother always says. Shama writes: "online marketing is the art and science of...leveraging the internet to get your message across so that you can move people to action." The message is clear: you don't do social media marketing because your competitors do; you do it because it has the ability to "convert strangers into consumers and consumers into customers."
"Strategy should always come before tactics.Read more ›
It's a great reference book as well, because there are entire chapters devoted to one social media platform. The chapters on Facebook, Twitter, and LinkedIn are fantastic. Tells me everything I need to know about those sites: how to start a page, success tips, everything.
My favorite chapter is the one about video, where Dave Kaminski of Web Video University is the guest author. I follow Kaminski's podcasts, which are the best and only source for web video, and his contributing chapter in ZEN summarizes the state of web video right now and how you can take advantage of it.
I can't say enough about how good this book is.
Most Recent Customer Reviews
I was looking for something of a higher order for larger organizations. This is probably OK for small businesses, especially in-home outfits.Published 9 days ago by Dan Adams
More for the beginner...a mom and pop shop wanting to get into social media (to which there'd be a good chance I'd advise them to create and maintain an amazing website ( solid--if... Read morePublished on May 17, 2014 by drew
A really great starter book that can help inform people so they can choose where to focus their social media marketing.Published on January 27, 2014 by buyingonline
I've never heard someone elaborate, or should I say explain, these complex technologies in such simple user-friendly terms. I'm in the business of social. I present and explain. Read morePublished on August 21, 2013 by J. Feigenbaum
Kabani is amazing, and I love the way she writes in the book. It's easy to read and I agree with her. Must read for mediaites!Published on May 19, 2013 by Caleigh
THis is a meaningless book written to promote only the author. You do not need to read it or buy it to know this. Her twitter site is meaningless... Read morePublished on March 3, 2013 by Joyce B.
If you're looking for a guide that will give you insights as to strategies and tips to really have successful social media campaigns, this is not the book for you. Read morePublished on January 12, 2013 by Robert M. Poole