Known by his pseudonym Zero, Hans Schleger was a pivotal figure in the history of modern graphic design. His nom-de-plume suggests his devotion to the Bauhaus principle of reduction, a design of simple unadorned essentials. Indeed, Schleger pioneered the concept of corporate identity, the task of distilling a company down to its visual essence. Coming to New York in 1924, Schleger was one of a handful of European emigre artists and designers who brought modernism to American advertising. After a brief return to Berlin, he emigrated to England in the wake of Hitler's rise to power. His work, first for the War Office and then in advertising, demonstrates his skill at combining photography, line, and type in humorous, sometimes surreal, and always ingenious ways. With a foreword by legendary designer Paul Rand, Zero is the first comprehensive survey of Hans Schleger's work and includes drawing, painting, and photography, as well as the graphic design work for which he is best known: posters, symbols, advertising and corporate design, and packaging. Zero is itself essential reading for any designer.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
I found this poster folded up in an A3 file long after Hans died. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
triangular bottle, match folders, advertising manager Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Hans Schleger, Mac Fisheries, London Transport, American Overseas Airlines, Royal Navy, Fisons Pest Control, The White Box, Ashley Havinden, Chicago Institute of Design, Jack Beddington, Mary Gowing, Imperial Chemical Industries Limited, Soviet Navy New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
I found this poster folded up in an A3 file long after Hans died. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
triangular bottle, match folders, advertising manager Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Hans Schleger, Mac Fisheries, London Transport, American Overseas Airlines, Royal Navy, Fisons Pest Control, The White Box, Ashley Havinden, Chicago Institute of Design, Jack Beddington, Mary Gowing, Imperial Chemical Industries Limited, Soviet Navy New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
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- Tristan and Isolde: English National Opera Guide 6 (English National Opera Guides) by Richard Wagner in Front Matter
- Curious George by H. A. Rey in Front Matter
- Teach Yourself the Second World War (Teach Yourself History) by Alan Farmer on page 156
- Vision in Motion by Laszlo Moholy-Nagy in Back Matter
- Curious George (Turtleback School & Library Binding Edition) (Sandpiper Books) by Margret Rey in Front Matter
See all 13 books this book cites
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