From Zero to Hero: How to Master the Art of SELLING CARS [Paperback]

Jeffrey Knott (Author)

Book Description

Publication Date: August 7, 2007

A career in the automobile business isn’t for the timid. You need an energetic and outgoing personality, a healthy work ethic, and the drive and commitment to build your client base. But there’s more: you also need to know how to open yourself to opportunity. A sales veteran with a stellar record, Jeffrey F. Knott shows you how to do just that as you earn your way to top salesperson of the month.

Drawing on more than twenty years of experience in car sales, Knott shares his proven techniques for becoming a highly successful salesperson. From developing a keen understanding of the influences governing your customers’ actions to fine-tuning your own attitude, level of enthusiasm, and actions at the negotiating table, Knott offers invaluable tips to help you seal more deals, increase your job security, and avoid living from paycheck to paycheck. He breaks down every step of the selling process and delivers a seldom-seen inside look at the ins and outs of the car business.

Don’t miss your chance to transform your ordinary sales job into a prosperous, stable, fulfilling career. Whether you’re new to the car business or have worked the floor for decades, you’ll find all the motivation and guidance you need to earn bigger and better commissions in From Zero to Hero.

Editorial Reviews

About the Author

Jeffrey F. Knott began his career in Maryland as an automobile salesman. Throughout his career, he has worked with dealers and salespeople across the country to help them maximize their sales and profit potential. He lives in Florida where he maintains a Web site for automotive sales professionals, www.ShowroomToday.com.

Product Details

• Paperback: 244 pages
• Publisher: iUniverse Star (August 7, 2007)
• Language: English
• ISBN-10: 1583480196
• ISBN-13: 978-1583480199
• Product Dimensions: 8.6 x 5.5 x 0.6 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (22 customer reviews)
• Amazon Best Sellers Rank: #163,609 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 5 people found the following review helpful:

4.0 out of 5 stars From Zero to Hero, June 22, 2010

By 

Nebak "Hypnoworld" (Los Angeles) - See all my reviews

Amazon Verified Purchase

This review is from: From Zero to Hero: How to Master the Art of SELLING CARS (Paperback)

Selling is an art and as much a science as boxing. Selling autos can be as crude as blurting out stuff such as, "If I could do XYZ would you buy today...and I'll beat any quote ya got" or as sophisticated as using numerology, oriental philosophies and "Slight Of Mind" to drift the prospect into seducing himself or herself into a psychological either. Some people make a living functioning at the crudest levels and many managers never function above that level. Every individual's level of mastery comes from within and that is one of the insights this book attempts to expose the reader to. The greater your mastery in this field the more brilliant this book will be. With each reading will come new insight or at the least a rekindled passion for what to me is the most fun vocation possible. The biggest roadblock that salespeople have is the destructive practices of their managers. This book reminds us that managers don't make our money for us; we do, and we must become good enough and self inspired enough to float right through the silly antics our customers and our managers often perpetrate on us. We often must tollerate our managers and at the same time save them from ruining our work. This is not that difficult a task with the right frame of reality. So I say, get the book. If you only get one technique or insight that saves or creates one extra closing you are ahead. If you come to realize how easy it is to be passionate about your career you will make a more wonderful life for yourself and your family. I am 62 years old and have been selling vehicles since 1989.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Very Satisfied, May 14, 2010

By 

Marc R. Cooper - See all my reviews
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This review is from: From Zero to Hero: How to Master the Art of SELLING CARS (Paperback)

For people either just getting into the car sales business, or those who have been around for a while and just want to become better, it is a very good reference. It gives good insight on many different aspects of selling a vehicle. I would definitely recommend this book.

5 of 7 people found the following review helpful:

3.0 out of 5 stars So so, May 12, 2008

By 

A. Moemeka - See all my reviews
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This review is from: From Zero to Hero: How to Master the Art of SELLING CARS (Paperback)

A bit vague and decptive in its claims. Nothing is in depth. Smells of inspirational speakers and infomercials. But there is some substance in there... about 20 pages or so. The great thing is you can read the whole thing in less than an hour - unless you have a taste for cheesy lines and vague promises.