Customer Reviews

From Zero to Hero: How to Master the Art of SELLING CARS

5 star:		(15)
4 star:		(4)
3 star:		(2)
2 star:		(1)
1 star:		(0)

 

 

Selling is an art and as much a science as boxing. Selling autos can be as crude as blurting out stuff such as, "If I could do XYZ would you buy today...and I'll beat any quote ya got" or as sophisticated as using numerology, oriental philosophies and "Slight Of Mind" to drift the prospect into seducing himself or herself into a psychological either. Some people make a living functioning at the crudest levels and many managers never function above that level. Every individual's level of mastery comes from within and that is one of the insights this book attempts to expose the reader to. The greater your mastery in this field the more brilliant this book will be. With each reading will come new insight or at the least a rekindled passion for what to me is the most fun vocation possible. The biggest roadblock that salespeople have is the destructive practices of their managers. This book reminds us that managers don't make our money for us; we do, and we must become good enough and self inspired enough to float right through the silly antics our customers and our managers often perpetrate on us. We often must tollerate our managers and at the same time save them from ruining our work. This is not that difficult a task with the right frame of reality. So I say, get the book. If you only get one technique or insight that saves or creates one extra closing you are ahead. If you come to realize how easy it is to be passionate about your career you will make a more wonderful life for yourself and your family. I am 62 years old and have been selling vehicles since 1989.

For people either just getting into the car sales business, or those who have been around for a while and just want to become better, it is a very good reference. It gives good insight on many different aspects of selling a vehicle. I would definitely recommend this book.

A bit vague and decptive in its claims. Nothing is in depth. Smells of inspirational speakers and infomercials. But there is some substance in there... about 20 pages or so. The great thing is you can read the whole thing in less than an hour - unless you have a taste for cheesy lines and vague promises.

I've been selling cars for several years now and have read tons of books on selling...This book is by far the best on the subject of automobile sales that I've come across. Very well writte...It's in my briefcase at the dealership now!

I was pleasantly surprised at the quality of the this book. It was well written. I was out of the business for several years and was looking for something that would help me get back into the swing of things. This book was perfect. I buy and read a lot of books from Amazon, and I have to say this is one of the better books on the subject of selling. You can't go wrong with Zero to Hero.

I received this book a month or so ago. I am just getting around to reading it, slowly, but surely. As compared to another book I purchased at the same time, "Women Make The Best Salesmen," this one is already leagues ahead in just info alone. I've read about 25 pages, at most, and have already learned a thing or two. GREAT for any auto salesperson. Whether brand new, or with experience just needing to get through a rough time.

I REALLY ENJOY READING THIS BOOK. FOR THESE PEOPLE THAT ARE NEW SELLING CARS MAYBE IS NOT TOO MUCH, BUT FOR OTHER LIKE ME THAT WE STOP SELLING CARS FOR SOME YEARS AND WE WANT COME BACK, REMIND TO US SOME STEPS THAT MAYBE WE FORGET. GOOD GOOD BOOK.

Although this book is entertaining and has some useful information, it's not nearly as in depth as it should be. More time is spent on helping you to understand the way things work in the industry rather than helping you get better.

I wanted much more word tracks, and I felt the section on negotiation was so lacking I had to go out and buy a book on negotiation as soon as I was done reading this.

Okay book, but worth a read either way, since it's actually entertaining and compared with most books of this kind that says a lot.

Reading the book is very easy and it covers all the basics of the art of selling. As an automobile sales instructor I found a very solid base of information in the book and also picked out quite a few new techniques and ideas to share in my classroom.

I've been in the auto sales business for three years and this is the best book I have read on the subject of auto sales. Unless you are moving 20 units a month or more, take the time to take this book for a test drive!