From Zero to Hero: How to Master the Art of Selling Cars (Paperback)

~ J F Knott (Author)
Key Phrases: committed offer, demonstration drive, entire sales process, Fromn Zero, Fran Zero, The Partie (more...)

Editorial Reviews

Product Description

Have you ever asked yourself the question, “How can I sell more cars and make more money?” Whether you’re considering a career in automobile sales, are new to the car business, or have been on the sales floor for decades, From Zero to Hero: How to Master the Art of Selling Cars will answer your questions.

Author Jeffrey F. Knott draws on more than twenty years of experience in the automotive sales business, and shares his proven techniques for becoming a successful salesperson. From Zero to Hero will teach you the following skills:

• Understand the influences governing your customers’ actions, and respond to them effectively
• Recognize the difference between an “avoidance” and a true objection, and proceed correctly when confronted with each situation
• Adjust your own attitude, level of enthusiasm, and actions at the negotiating table in order to achieve success

From Zero to Hero gives you the tools necessary to avoid living “from paycheck to paycheck” and to transform your job into a prosperous, stable career as an automotive sales professional.

Jeffrey Knott has taken decades of experience, training, and knowledge and condensed them into a very well-written and easily read book. A must read for any salesperson wanting to succeed in the car business. It's about time somebody wrote a real book on this profession.

—Merle Simpson
Next Level Marketing / Teambuilders, USA

About the Author

Jeffrey F. Knott began his career in Maryland as an automobile salesperson in 1988. Throughout his career he has worked with dealers and salespeople across the country to help them maximize their sales and profit potential. Now residing in Florida he maintains the world’s most popular Web site for automotive sales professionals, ShowroomToday.com

Product Details

• Paperback: 244 pages
• Publisher: iUniverse, Inc. (October 13, 2006)
• Language: English
• ISBN-10: 0595401058
• ISBN-13: 978-0595401055
• Product Dimensions: 8.3 x 5.4 x 0.9 inches
• Shipping Weight: 11.4 ounces
• Average Customer Review: 4.8 out of 5 stars  See all reviews (16 customer reviews)
• Amazon.com Sales Rank: #1,002,460 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

5.0 out of 5 stars This is the Fountain of Knowledge!!!! This is it!!!!, March 5, 2008

By	Power Serge (Maryland, USA) - See all my reviews

This review is from: From Zero to Hero: How to Master the Art of SELLING CARS (Paperback)

This is IT!!!!!

Bless and praise Jeff's parents for his being with us.
This is the most mind-blowing book on car sales i've ever read in my life.
From Zero to Hero is inspiration in pure form.
Jeff has just converted me into a New religion -- CAR SALES.

I came to car business in August 2006. And i could not get a sales job,
the only thing they offered to me was a lot guy position.
After a year i managed to get a used car salesman position
and was fired after 2 months for "spinning the ups".
Moved to a new car dealer and on a second month became a Salesman of the Month.
My new manager fired me for not TO ing. And he said that i'm not cut out as a salesman and i have a lack of communicational skills.
But i dont give up, with THIS book i can go through the walls. It boosted my confiedence tremendously. I even bought two copies of THIS book... in case I wear one out.
They say you can't buy youself happiness ... wrong !!!!!
I just bought it for less than 20$!!!!!

POWER SERGE

5.0 out of 5 stars Engaging book that covers all basics of Automobile Sales!, May 27, 2008

By	Joshua D. Boschee - See all my reviews (REAL NAME)

This review is from: From Zero to Hero: How to Master the Art of SELLING CARS (Paperback)

Reading the book is very easy and it covers all the basics of the art of selling. As an automobile sales instructor I found a very solid base of information in the book and also picked out quite a few new techniques and ideas to share in my classroom.

1 of 2 people found the following review helpful:

3.0 out of 5 stars So so, May 12, 2008

By	A. Moemeka - See all my reviews (REAL NAME)

This review is from: From Zero to Hero: How to Master the Art of SELLING CARS (Paperback)

A bit vague and decptive in its claims. Nothing is in depth. Smells of inspirational speakers and infomercials. But there is some substance in there... about 20 pages or so. The great thing is you can read the whole thing in less than an hour - unless you have a taste for cheesy lines and vague promises.