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Zero History [Hardcover]

William Gibson
3.0 out of 5 stars  See all reviews (136 customer reviews)


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Book Description

September 7, 2010
The iconic visionary returns with his first new novel since the New York Times bestseller Spook Country.

Whatever you do, because you are an artist, will bring you to the next thing of your own...

When she sang for The Curfew, Hollis Henry's face was known worldwide. She still runs into people who remember the poster. Unfortunately, in the post-crash economy, cult memorabilia doesn't pay the rent, and right now she's a journalist in need of a job. The last person she wants to work for is Hubertus Bigend, twisted genius of global marketing; but there's no way to tell an entity like Bigend that you want nothing more to do with him. That simply brings you more firmly to his attention.

Milgrim is clean, drug-free for the first time in a decade. It took eight months in a clinic in Basel. Fifteen complete changes of his blood. Bigend paid for all that. Milgrim's idiomatic Russian is superb, and he notices things. Meanwhile no one notices Milgrim. That makes him worth every penny, though it cost Bigend more than his cartel-grade custom-armored truck.

The culture of the military has trickled down to the street- Bigend knows that, and he'll find a way to take a cut. What surprises him though is that someone else seems to be on top of that situation in a way that Bigend associates only with himself. Bigend loves staring into the abyss of the global market; he's just not used to it staring back.

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Editorial Reviews

From Bookmarks Magazine

Another smartly scouted roadmap of alternate routes through today's global culture, applauded the Milwaukee Journal Sentinel, and the other critics agreed. Gibson leads readers on a wild adventure that encompasses fashion, the military-industrial complex, viral marketing, behavioral anthropology, addiction, and even base jumping, weaving all of these distinctive threads into a satisfyingly cohesive whole. A couple reviewers cited some implausible plot twists and exaggerated characters, but most praised Gibson's increased focus on his characters, his razor-sharp prose, and his incisive observations on modern culture. Hailed as the funniest and lightest of Gibson's books to date, Zero History stands well alone, but readers already familiar with the series' previous titles will find this last installment much more rewarding.

From Booklist

After a gig investigating “locative art” for the “overly wealthy and dangerously curious” Hubertus Bigend, founder of the trend-forecasting firm Blue Ant (Spook Country, 2007), Hollis Henry finds herself once again under Bigend's employ. This time she is hired to discover the identity of the designer of a secret brand of clothing called Gabriel Hounds, whom Bigend hopes to enlist in his bid to get into the design, contracting, and manufacture of U.S. military clothing (and its inevitable spin-off into the mainstream consumer market). Military contracting, according to Bigend, is essentially recession proof. Meanwhile, the translator and cryptologist Milgrim (also returning from Spook Country), a former Ativan addict (now in recovery on Bigend's dime) with “zero history” (being off the grid, he has no credit or address history), is asked to assist Hollis in her investigation. What begins as a seemingly innocent apparel-related project takes on more sinister overtones when the two are followed from London to Paris by a competitor with shady dealings in the arms trade and a personal ax to grind with Milgrim. Gibson, who made a name with Neuromancer (1984) and other speculative takes on new technologies, returns to his familiar concerns with hacker culture, surveillance, paranoia, and viral marketing, with occasional digressions into the semiotics of fashion and celebrity and references to cosplay, base jumping, and the Festo AirPenguin (look it up). --Ben Segedin

Product Details

  • Hardcover: 416 pages
  • Publisher: Putnam Adult (September 7, 2010)
  • Language: English
  • ISBN-10: 0399156828
  • ISBN-13: 978-0399156823
  • Product Dimensions: 9.1 x 6.2 x 1.4 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (136 customer reviews)
  • Amazon Best Sellers Rank: #401,146 in Books (See Top 100 in Books)

More About the Author

William Gibson was born in the United States in 1948. In 1972 he moved to Vancouver, Canada, after four years spent in Toronto. He is married with two children.

Customer Reviews

Something really big and very novel and exciting is going to happen. schnoidl  |  18 reviewers made a similar statement
Still enjoyable and overall recommended as a fun read. Matt Licholai  |  8 reviewers made a similar statement
Most Helpful Customer Reviews
63 of 67 people found the following review helpful
1.0 out of 5 stars Weak conclusion to the Bigend trilogy January 15, 2011
Format:Hardcover
I have been reading William Gibson for many years and read and enjoyed Pattern Recognition and Spook Country. I was looking forward to Zero History but have come away from it quite disappointed and with the feeling that Gibson missed a real opportunity with this novel. One of the great things about Pattern Recognition was how it capture the stunned, dispirited, paranoid zeitgeist of the world post-911. Zero History had the opportunity to do the same for the post-economic crash world. Instead it focuses exclusively on the meanderings of a few wealthy and privileged hipsters who wander around London and Paris talking on their iPhones. I found the Apple fetishism to really detract from the credibility of these characters as being on the cutting edge of cool, outside the ebb and flow of the normal trends followed by boring people like me. If these characters are going to fetishize some piece of technology couldn't it have been something cooler than an iPhone? I have an iPhone for Pete's sake.

The other big disappointment of this book was the very lazy plotting. The characters are incredibly passive with almost all the action occurring around them while they merely react. Because of this no one does anything to move the plot forward; developments just drop into their laps, primarily due to unlikely coincidences. And therein lies my biggest complaint. Many writers use coincidence to propel a narrative. But in Zero History coincidence is the only driver of the plot. The primary action (if you can call it that) is around Hollis and Milgrim's search for a super-secretive fashion designer. We are supposed to believe that even the great and powerful Bigend can't track this person down and yet, by coincidence, it turns out that every single person Hollis interacts with just happens to know where to find this designer. No spoilers, but by the time this plot line reaches its conclusion the coincidences had started coming so thick and fast it had gotten to the point of being truly ludicrous. And when an element of danger is introduced later in the book another character just happens to be dropping by who knows exactly what to do to diffuse it. How fortunate!

I know some people disliked this book because it was not science fiction or because it was about fashion. I went into it having no problem with either of those points. But 400 pages about passive, unrelatable, unrealistic hipsters with no connection to what's going on in the world right now and really weak plotting made for a very disappointing read. I can't imagine recommending this book to anyone at all.
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104 of 126 people found the following review helpful
3.0 out of 5 stars Zero Gravitas October 21, 2010
Format:Hardcover
With "Zero History", you get the feeling that William Gibson, finding the world has finally caught up with his Marshall McLuhan-meets-Timothy Leary vision of the future, has decided to escape instead into the world of fantasy.

This accentuates a trend in Mr Gibson's recent novels. Starting with 2003's "Pattern Recognition", the settings of his books have pulled closer and closer to the contemporary world, even as his storylines have pushed further into la-la land. You almost wonder if he's being deliberately perverse. How else to explain "Zero History's" bizarre concoction of macho military fashion designers, ninja rock drummers, Japanese tailors and base-jumping super-spies? And that Mission Impossible-as-done-by-the-A Team ending? Please dear God, let that be a joke.

Don't get me wrong, Mr Gibson remains one of the most effortlessly stylish and readable authors out there. It's his choice of subject matter. I feel like I'm watching Michelangelo doing potato painting.

Let me explain.

"Zero History" completes the trilogy begun with "Pattern Recognition" and continued in 2007's "Spook Country", though it is much more closely tied to the latter. Freelance journalist Hollis Henry returns, again in the employ of insatiably curious marketing bigwig Hubertus Bigend. So is Milgrim, the benzo-addicted translator from "Spook Country", now straight thanks to Bigend's largesse and a stint at a clinic in Switzerland.

Also making a reappearance is the style of "Spook Country", which ratcheted down the flowery language in favor of bare-bones structures, non-linear conversations and off-beat settings. When it works, and it usually does, the words glide effortlessly, supple as old-fashioned denim.

There's a nice touch early on when Hollis googles "Gabriel Hounds" and describes what comes up first--a book by Mary Stewart, a Wikipedia entry, a CD title--because of course that's exactly what comes up if you or I try it, giving you a weird behind-the-looking glass feeling, and lending the story that extra touch of verisimilitude. There's also a reference to a YouTube video of someone jumping from the Burj Khalifa, the world's tallest building. Again, same thing.

Hollis remains something of an enigma, a sort of existentialist hero drawn into absurd events, seemingly lacking the will to extract herself. Milgrim is more sympathetic, an innocent reborn through his detoxification, and not surprisingly he provides the loom that spins this particular story. Bigend remains plausible, a billionaire brat more spoiled than malevolent, but no less dangerous for it. This time, the objective of Bigend's fascination is fashion. Specifically, a cutting-edge guerrilla brand called "Gabriel Hounds", and in a parallel plotline, military outfitting contracts.

Fashion provides Mr Gibson an excuse to revisit his theme, present in both "Pattern Recognition" and "Spook Country", of the tension between the cutting edge and the mainstream, how the former becomes--or desperately seeks to avoid becoming--the latter. The subtext is that the mainstream is derivative, exploitative and false, an elaborate con game. One would-be designer speaks of her dream to escape "the seasons, the b_llsh_t, the stuff that wore out, fell apart."

I might feel better about this subplot if I didn't find the whole premise such an offensive, heaping, steaming pile of Hounds doo. There is nothing inherently superior in cliquey exclusivity or snobbery. I couldn't care less about "secret brands" of canvas shoes or Japanese denim, and as a result, this part just feels tiresome. At one point, Bigend refers to companies that "find brands ... with iconic optics or a viable narrative, buy them, then put out denatured product under the old label." I wish I could say this barrage of pretentious bafflegab is supposed to be indicative of the character, not the author, but Mr Gibson is forever having people spout lines like this.

It didn't use to irritate me. Mr Gibson has always been a bit of a hipster, but it grated far less when he was writing about the far future. Geeking out over the (purely imaginary) "Hawker-Aichi roadster" in 1999's "All Tomorrow's Parties" didn't bug me--the endless iPhone, iMac and Twitter references drive me a little bonkers.

The main plot kicks into gear, and sadly loses touch with reality, when Milgrim's investigation into military clothing upsets a competitor, who first tries to kidnap Hollis and Milgrim, then succeeds in nabbing one of Bigend's other employees (no, I won't spoil it by telling you who, though it's another returning character from "Spook Country") in retaliation. This sets up a rescue that involves the cast of Ocean's 11, conspiracy-theory worthy technology, the makeup effects from Mission Impossible, the camera balloons from "All Tomorrow's Parties", and the martial arts moves from, er, "Rush Hour 3". It's a hopeless, hideous letdown, a bit like the new Gap logo.

I said much the same thing about "Spook Country", and this only confirms it. The more I like Mr Gibson as a storyteller, the less I like the stories he tells. "Zero History" is a beautifully written, vividly imagined, totally preposterous pile of bunk.
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180 of 224 people found the following review helpful
2.0 out of 5 stars What's at stake here? November 10, 2010
By Viking
Format:Hardcover|Amazon Verified Purchase
ZERO GRAVITAS: The Play

Bigend: "Hollis!....I need to spend insane amounts of money on vague nothingness!....and you, being a woman of dubious talents and with no grasp of finances, need a job!"

Hollis: "I know.....it's true....(pouts)"

Milgrim: "Who?......what?........oh"

Hollis: "I'm being followed...or maybe not...oooo weird wallpaper......why hasn't my boyfriend called?"

Milgrim: "...iPhone..."

Bigend: "Peel me a grape!...here's $10,0000!...I need you in Ulan Bator at 25:00 hours!...Something may or may not occur!"

Milgrim: "Who?......what?....will there be snacks?"

Hollis: "He's talking to me.....well, will there?......I mean, okay...(pouts)"

Fiona: "You may be under surveillance....motorcycles are cool"

Garreth: "I know a very interesting rich guy....No, you don't get to meet him.....oh, and I watched 2 seasons of The Unit"

Evil Spec Ops Villain (off screen): "I killed an entire Afghani village with a dead parrot...now I steal fashion designs and forgot everything I ever learned in sniper school"

Secret Clothing Designer: "I am too cool, to...you know...like, sell OUT?..you know....oh my god..."

Everyone: "Aren't we PRECIOUS!!!.....Hugs all around!"

FIN

PS: Huge William Gibson fan, just starting to wonder a bit ; )
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Most Recent Customer Reviews
2.0 out of 5 stars Jumped the Shark
I'm not an expert and I'm not even a careful reader, but I used to like William Gibson stuff and now I guess it's over. This book had nothing in it to keep me interesting. Read more
Published 12 hours ago by Alan
5.0 out of 5 stars Another masterpiece
Another masterpiece by William Gibson. The details of location, subjects and characters are entertaining as usual. A fine (though sad) end to another Gibson series. Read more
Published 1 day ago by Bob Stephens
1.0 out of 5 stars Not a good read
It took me months to finish it. I've read most of Gibson's books, and he seems to be going down then Rabbit with his most recent work, and not in a good way. Read more
Published 1 day ago by Andres E. Salaverria
3.0 out of 5 stars Gibson's continuing experiment in developing obscurity and obtuseness...
Zero History is the final installment in Gibson's Bigend trilogy - following Pattern Recognition and Spook Country - and, like those, centers on Hollis Henry, onetime alt-rocker,... Read more
Published 1 month ago by Lance Charnes
3.0 out of 5 stars Wonderful, In Theory
If you thought he could write about the future, you should see him write about the present. William Gibson's 2011 novel, the third of an informal trilogy that includes Pattern... Read more
Published 1 month ago by Mia Manns
4.0 out of 5 stars Gritty and real
I love the the gritty and very real descriptions of locations and random ideas that all miraculously come together in the end. Read more
Published 2 months ago by Anthony Mccallum
5.0 out of 5 stars Love this
I've lost count of the number of times I've read this
Absurd intelligent funny sentimental
Such wonderful rich characters
Another brilliant trilogy by one of my... Read more
Published 2 months ago by Paul Kellner
3.0 out of 5 stars A for Style, F for Plot. A well written Dud.
I loved Gibson's early novels - Neuromancer, Count Zero, Mona Lisa Overdrive, the Difference Engine and Vitual Light. I recommend all those books. They were NOT science fiction. Read more
Published 2 months ago by Robert Speziale
4.0 out of 5 stars Still the voice of the future/present...
Fair warning: I fell in love with Gibson's writing (through Neuromancer) way back in in highschool over a quarter century ago. Read more
Published 3 months ago by David Tiede
3.0 out of 5 stars Experimental writing?
This was a good story line, but the writing was...let's say not well thought out. The modifier phrases that have other modifier phrases, and partial sentences that seem to have... Read more
Published 4 months ago by theweed
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I'm creating a loop
I read an advance reader's copy of this and it was AWESOME!!!! Gibson is a king among men! this book should be on everyone's pre-order list
Jun 29, 2010 by gabriel hounds |  See all 5 posts
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