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Zing!: Five Steps and 101 Tips for Creativity On Command Paperback – September 1, 2004

4.2 out of 5 stars 12 customer reviews

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Frequently Bought Together

  • Zing!: Five Steps and 101 Tips for Creativity On Command
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  • IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers
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  • IdeaSpotting: How to Find Your Next Great Idea
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Editorial Reviews

Review

"This book shows how to quickly and easily unlock your creativity to achieve greater success in every area of your life." —Brian Tracy, author, Change Your Thinking, Change Your Life and Goals!

"The hardest thing in the world to teach is creativity. Yet Sam Harrison has done a great job in laying out the steps that are bound to increase your creativity if you pay attention to a guru like Sam." —Al Ries, coauthor, The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR


"Sam Harrison has done an admirable job of breaking down the process of thinking and generating ideas into digestible, achievable actions you can take every day." —Keith Yamashita, Stone Yamashita Partners

About the Author

Sam Harrison teaches creativity and writing classes at the Portfolio Center in Atlanta. He is a former senior vice president of creative services for an S&P 500 firm whose clients and associates include the National Football League, Major League Baseball, Hallmark, Hasbro, and John Denver Environmental Groups. He lives in Atlanta, Georgia.
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Product Details

  • Paperback: 156 pages
  • Publisher: Machillock Publishing (September 1, 2004)
  • Language: English
  • ISBN-10: 0974499633
  • ISBN-13: 978-0974499635
  • Product Dimensions: 5.5 x 0.4 x 8.5 inches
  • Shipping Weight: 8.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #1,413,697 in Books (See Top 100 in Books)

More About the Author

Sam Harrison speaks and writes about creativity in the business world - and he speaks from experience. Throughout his career, Sam has banked on his creativity for success, whether developing new products and promotional events or devising marketing plans and brand partnerships.

He has more than 20 years of diverse, successful experience in creative communications, including product innovation, advertising, PR, direct marketing, special events, affinity marketing, brand licensing and consumer catalogs.

His energetic, real-world talks and seminars on creativity, brainstorming, finding inspiration, pitching ideas and other topics receive rave reviews from audiences everywhere. He is a recommended, all-star speaker for the International Association of Business Communicators and a frequent, popular speaker for the annual HOW Design Conference.

Sam is the author of "IdeaSpotting: How to find your next great idea," "Zing! Five Steps and 101 tips for creativity on command" and "IdeaSelling: How to pitch your ideas to bosses, clients and other decision makers."

He is also an instructor of creative process, creative writing and presentation skills at Portfolio Center, a graduate-studies program focused on creative brand communications.

Previously a senior vice president with an S&P 500 firm, Sam has worked with a variety of clients and affiliates, including the National Football League, Major League Baseball, Hallmark Cards, U.S. Humane Society and John Denver Environmental Groups.

His articles on creativity and related topics have appeared in a variety of trade and professional publications, and his feature articles and fiction pieces have appeared in regional and national publications.

He is a member of the National Speakers Association, American Marketing Association, Public Relations Society of America, International Association of Business Communicators, Association of Professional Communications Consultants and was a founding board member of the Atlanta Chapter of the International Special Events Society.

>>> Hire Sam to provide an energetic, inspiring and info-packed talk or workshop to your organization or conference!
_________________________________________________________________________________

"Sam is a natural in front of an audience. He is warm, friendly, humorous and most importantly, informative. He knows his topic and delivers it in such a way that is both understandable and enjoyable. And his southern charm doesn't hurt!
I would recommend Sam as a speaker any day." - Heather Griffin, Conference Manager, HOW Design Conference
_________________________________________________________________________________

Visit his website: www.zingzone.com

Follow Sam on Twitter: @zingzone


(author's photo by Greg Newington www.newingtonphotography.com)

Customer Reviews

Top Customer Reviews

Format: Paperback
Thoroughly enjoyed this book. In the tradition of classics like "Whack on the Side of the Head," "Zing!" is not only a fun, easy and interesting read, but if you're in a creative field and dependent on keeping the idea-generating fires stoked, it's just the "break-glass-in-case-of-mind-block" tool you need. Harrison's writing style is smart, savvy and brassy and his tips - appearing in a melange of typefaces and graphic treatments (driving home yet again the creative underpinnings of the book) - are the mental equivalent of standing on your head or putting on chartreuse-colored glasses. You WILL see your stale challenge in a whole different light.
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Format: Paperback
Good book for quick-hitter material. I recommend reading this along with Harrison's other book, IdeaSpotting.
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Format: Paperback Verified Purchase
Like a fitness trainer to a lethargic person - ZING pumps up your creative ideation. Easy to read and inspirational on every page. I love the book and found that I have referred to ZING many times.
Jack McManus
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There's been a wealth of publications made available that suggest they'll teach you to be more creative. Aha! Zing! a 'Whack', Thunderbolt Thinking....they all have that sudden jolt feel designed to capture the creative moment.

I was disappointed in some ways by this book: I couldn't but help and think of De Bono and his TO LO PO SO GO....a five-step process that encapsulates much of what has been said recently about getting there - whether that be creative thinking or implementing corporate strategy. Understand the TOwards point, LOok around, POssibilities...etc. It's a solid framework but hardly something must of us don't understand intuitively anyway.

While that lack of freshness might be an issue, there's no doubt that the book does offer value if you're coming at this without much in the way of previous training in creativity: suggestions to 'abosrob lots of information', 'see things in new ways', etc are all pretty much the de rigeur recommendations of creativity authors. And, at something like one of those ideas per page, the book can feel a little 'light'.

Still, it's worth reading if you want a solid framework and something that you can dip into as a point of breaking thinking patterns that aren't working. But I was disappointed when I received the book and felt that I'd not received as much as I'd hoped for from this particular book.
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Nothing earth shattering here, but a great inspirational guide to have on hand. When you work at an agency, sometimes you forgot to use some of these tools to guide your troops. Great for roadblocks and getting a brainstorm going, I especially love the format, you can literally open this book to any page, read that page, and it could inspire an idea.
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I really enjoyed this book. A whole lot. This is a great book that will help spark creativity when you need a little push. Harrison provides us with five steps, and 101 tips as to how to be more creativity, and while the ideas are quite simple, they are really helpful. It is a very easy read, a book that you can finish in a couple of hours. Well worth it. This book is one that you should keep close to your desk, or your nightstand. When you need a bit of a creative spark, pick this book up and read a few pages. You'll definitely get the creative push that you need. You should definitely purchase this book, and it is cheap!
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