A five-step process for generating big ideas in business, personal, and professional contexts is outlined in this high-energy guide to the creative process. Real-world anecdotes and inspirational messages complement the straightforward discussions of exploring, being free, pausing, embracing, and enjoying life. These five steps cover issues such as how to use observation to uncover fresh ideas, how potential ideas are stymied, and how incubation allows the subconscious to find solutions. Brainstorming tools, exercises, and action steps illustrate how to put creative tools into practice. The upbeat, conversational style of this guide encourages professionals in all disciplines to develop a competitive edge through creativity.
Sam Harrison speaks and writes about creativity in the business world - and he speaks from experience. Throughout his career, Sam has banked on his creativity for success, whether developing new products and promotional events or devising marketing plans and brand partnerships.
He has more than 20 years of diverse, successful experience in creative communications, including product innovation, advertising, PR, direct marketing, special events, affinity marketing, brand licensing and consumer catalogs.
His energetic, real-world talks and seminars on creativity, brainstorming, finding inspiration, pitching ideas and other topics receive rave reviews from audiences everywhere. He is a recommended, all-star speaker for the International Association of Business Communicators and a frequent, popular speaker for the annual HOW Design Conference.
Sam is the author of "IdeaSpotting: How to find your next great idea," "Zing! Five Steps and 101 tips for creativity on command" and "IdeaSelling: How to pitch your ideas to bosses, clients and other decision makers."
He is also an instructor of creative process, creative writing and presentation skills at Portfolio Center, a graduate-studies program focused on creative brand communications.
Previously a senior vice president with an S&P 500 firm, Sam has worked with a variety of clients and affiliates, including the National Football League, Major League Baseball, Hallmark Cards, U.S. Humane Society and John Denver Environmental Groups.
His articles on creativity and related topics have appeared in a variety of trade and professional publications, and his feature articles and fiction pieces have appeared in regional and national publications.
He is a member of the National Speakers Association, American Marketing Association, Public Relations Society of America, International Association of Business Communicators, Association of Professional Communications Consultants and was a founding board member of the Atlanta Chapter of the International Special Events Society.
>>> Hire Sam to provide an energetic, inspiring and info-packed talk or workshop to your organization or conference!
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"Sam is a natural in front of an audience. He is warm, friendly, humorous and most importantly, informative. He knows his topic and delivers it in such a way that is both understandable and enjoyable. And his southern charm doesn't hurt!
I would recommend Sam as a speaker any day." - Heather Griffin, Conference Manager, HOW Design Conference
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Visit his website: www.zingzone.com
Follow Sam on Twitter: @zingzone
(author's photo by Greg Newington www.newingtonphotography.com)
