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Zing!: Five Steps and 101 Tips for Creativity On Command Paperback – September 1, 2004
"Inventology" by Pagan Kennedy
How We Dream Up Things That Change the World | Check out "Inventology".
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About the Author
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He has more than 20 years of diverse, successful experience in creative communications, including product innovation, advertising, PR, direct marketing, special events, affinity marketing, brand licensing and consumer catalogs.
His energetic, real-world talks and seminars on creativity, brainstorming, finding inspiration, pitching ideas and other topics receive rave reviews from audiences everywhere. He is a recommended, all-star speaker for the International Association of Business Communicators and a frequent, popular speaker for the annual HOW Design Conference.
Sam is the author of "IdeaSpotting: How to find your next great idea," "Zing! Five Steps and 101 tips for creativity on command" and "IdeaSelling: How to pitch your ideas to bosses, clients and other decision makers."
He is also an instructor of creative process, creative writing and presentation skills at Portfolio Center, a graduate-studies program focused on creative brand communications.
Previously a senior vice president with an S&P 500 firm, Sam has worked with a variety of clients and affiliates, including the National Football League, Major League Baseball, Hallmark Cards, U.S. Humane Society and John Denver Environmental Groups.
His articles on creativity and related topics have appeared in a variety of trade and professional publications, and his feature articles and fiction pieces have appeared in regional and national publications.
He is a member of the National Speakers Association, American Marketing Association, Public Relations Society of America, International Association of Business Communicators, Association of Professional Communications Consultants and was a founding board member of the Atlanta Chapter of the International Special Events Society.
>>> Hire Sam to provide an energetic, inspiring and info-packed talk or workshop to your organization or conference!
"Sam is a natural in front of an audience. He is warm, friendly, humorous and most importantly, informative. He knows his topic and delivers it in such a way that is both understandable and enjoyable. And his southern charm doesn't hurt!
I would recommend Sam as a speaker any day." - Heather Griffin, Conference Manager, HOW Design Conference
Visit his website: www.zingzone.com
Follow Sam on Twitter: @zingzone
(author's photo by Greg Newington www.newingtonphotography.com)
Top Customer Reviews
I was disappointed in some ways by this book: I couldn't but help and think of De Bono and his TO LO PO SO GO....a five-step process that encapsulates much of what has been said recently about getting there - whether that be creative thinking or implementing corporate strategy. Understand the TOwards point, LOok around, POssibilities...etc. It's a solid framework but hardly something must of us don't understand intuitively anyway.
While that lack of freshness might be an issue, there's no doubt that the book does offer value if you're coming at this without much in the way of previous training in creativity: suggestions to 'abosrob lots of information', 'see things in new ways', etc are all pretty much the de rigeur recommendations of creativity authors. And, at something like one of those ideas per page, the book can feel a little 'light'.
Still, it's worth reading if you want a solid framework and something that you can dip into as a point of breaking thinking patterns that aren't working. But I was disappointed when I received the book and felt that I'd not received as much as I'd hoped for from this particular book.
Most Recent Customer Reviews
Need a new perspective? New ways of thinking? This is the book for you.
I bought this book looking for help bringing out my creativity but it mostly was distracting and impossible to sit down and read for the multitude of font changes, quotes, catch... Read morePublished on October 4, 2007 by Melissa Van Hoose
GREAT CREATIVE BOOK
I have over 400 in my collection from over 30 years of reading and writing or co-writing similar books.
This is a definite read. Read more
I was so excited to get this book and now that the anticipation is over, I am diving right in. Already I am 24 pages into it and my ideas are flowing off the pages!! Read morePublished on February 7, 2006 by chopstyx
As a designer, I really could have used Zing! last week! It has opened my eyes to new, practical, creative possibilities. I will use this book everyday. Read morePublished on August 9, 2004 by Jim Roberts