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Zingerman's Guide to Giving Great Service Hardcover – December 1, 2004


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Product Details

  • Hardcover: 144 pages
  • Publisher: Hyperion; First Edition edition (December 1, 2004)
  • Language: English
  • ISBN-10: 1401301436
  • ISBN-13: 978-1401301439
  • Product Dimensions: 5 x 7.5 inches
  • Shipping Weight: 9.1 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #361,224 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Zingerman's Guide reads like a high-powered seminar, with humorous illustrations and quick-reference information." -- Niche

About the Author

Ari Weinzweig, along with Paul Saginaw, founded in 1994 Zingerman's Community of Businesses, which includes Zingerman's Delicatessen, Zingerman's Creamery, and Zingerman's Bakehouse. He lives in Ann Arbor, MI.

More About the Author

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Customer Reviews

A refreshing approach to running a business and how to provide top-notch customer service.
Steve Kruger
He loves reading books about successful businesses, and good customer service, so this book seemed perfect.
Michelle Haight
If you want to have a successfull business it would be great to start it with this book as your bible.
M. Mynsberge

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Belinda K. Ellsworth on July 2, 2009
Format: Hardcover
Zingerman's Guide to Giving Great Service by Ari Weinzweig is based on the experiences of the author in taking his tiny, hole-in-the-wall Ann Arbor, Michigan deli and turning it into a $25 million enterprise. He attributes his success to vastly superior customer service and wrote this guide to help teach others his "secrets."

Zingerman's is a hugely popular place to go and when you come to visit this area, that's where you go! It's always packed, the service is impeccable, and the experience is always positive for the customers. Nobody ever has anything bad to say about it. So, it makes sense that Weinzweig, the engine behind this fabulous institution, would be sought-after training on customer service.

Though I found the book itself to be a little slow going, the message is one that I think is right on the money. You can't deny him the credit for taking his 1,300-square-feet deli and growing it into this huge business - without turning it into a chain and remaining solely in Ann Arbor! This is an incredible story and there is something there. Anyone interested in learning more about how a small company can accomplish extraordinary things will really enjoy this book.

The book could have benefited from some more specific examples - service stories, if you will - but Weinzwig did provide very specific and practical advice on how to deliver better service. The book teaches the keys to better in-person experiences with your clients and that can be useful in all industries. The tips even drill down to such basics as how to be polite, how close to stand to someone when speaking with them in different service situations, and how to answer the phone professionally.
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3 of 4 people found the following review helpful By jefkat on April 26, 2006
Format: Hardcover Verified Purchase
After purchasing Zingerman's Guide to Good Eating, a wonderfully informative book about cheese, bread, olive oil, chocolate and many other artisan foods, I had high hopes for this book. On the positive side, it contains many excellent ideas on providing truly distinguished customer service, which are presented in a succinct, easy-to-read style. However, this book would have been more compelling if the author had illustrated these ideas with specific examples of how Zingerman's staff have provided superior service to customers or how they have handled difficult or unusual situations with customers. On the very last page of the book, Mr. Weinzweig writes: "Tell service stories. The knowledge of things that staffers do to provide guests with great service needs to be shared. People like to hear stories." Too bad that he didn't take his own advice when putting this book together.
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1 of 1 people found the following review helpful By Terence C. Burnham on May 8, 2005
Format: Hardcover
Great book on how to give great service. Zingerman's is an instititution in Ann Arbor and this book gives us the secrets behind the success -- great service.

After reading this book, I can see exactly where other businesses fail -- lack of eye contact, slow service, not being open to suggestions.

I hope Zingerman's comes to Boston (where I live now), and I hope all the business in my area, buy and read this book.

Sincerely,

Terry Burnham
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1 of 1 people found the following review helpful By Steve Kruger on February 12, 2007
Format: Hardcover
A refreshing approach to running a business and how to provide top-notch customer service. This is a quick read and well worth it. Whether you are in the restaurant business or any other trade, this book gives great advice. I look forward to eating at Zingermans when I visit Ann Arbor.
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2 of 3 people found the following review helpful By Craig Matteson HALL OF FAMETOP 1000 REVIEWER on February 26, 2005
Format: Hardcover
I am an unabashed Zingerman's devotee. A friend of mine introduced me to the Deli more than twenty years ago and it immediately became my standard by which all other Deli's are judged. It is a very high bar.

Over the years, the Deli has done ever more interesting things. Making its own bread, improving the meats and cheeses as well the best of the world's artisan vinegars and olive oils. What was once just the Deli has grown into a community of businesses. You can read all about them and all they offer at [...]

This book tells the story of one of the three Zingerman's bottom lines (Great Food, Great Service, Great Finance) and how it relates to the other two. If you are interested in business and how it works this is a fascinating book because the story it tells is so clear that it is a wonder so many miss it. The answer has something to do with the fact that this is not a recipe book about how to do this and that with a pinch of something else to succeed. This is very much a book of principles, beliefs, and how they translate into action. Ari and Paul declare affirmatively that the experience their companies provide for their employees is the kind of experience their employees will provide the customers.

How many businesses are willing to live up to that? I wish more would.

If you have ever been to a Zingerman's company you likely had a great time. While the food was great, just being there was even better. If you have gone enough times, you probably experienced a time where something didn't go as well as you had hoped. Maybe it was a terrible experience.
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