I too have been buying iPad cases and came away from those experiences needing more. This case gives the iPad user more. First, it is made of leather. The other cases were synthetics and there is a considerable difference to the hand in using leather. Secondly, this is the sturdiest case. Other cases cause concern about the safety of your iPad. In this case, it is extremely difficult to smash your iPad. Third, this case has the most flexibility of use with a movie on youtube and the owner's website showing you the many, many uses of this case, including being able to strap it to your hand or the back of a car seat. Fourth, this stand is considerably more stable and the iPad itself more protected while in kickstand mode. Fifth, the seller, buy.com, has made the price very enticing at $10 less than other venues, no sales tax and no shipping charge. Elsewhere it is $49.99 with additional shipping and/or sales tax charges.