Unlike harsh alkaline soaps, Amenity's low-lather gel face cleanser won't irritate and will not strip the skin of natural protective oils. It is pH balanced, fragrance-free and gently exfoliating, making it an excellent choice for daily cleansing because it washes away dirt and oil but doesn't leave skin so dry that it reacts by overproducing oil.This anti-aging formula has vitamin E and retinyl palmitate for firming and improving the moisture capacity of skin, while vitamin A smoothes and stimulates the skin's own moisturizing mechanisms. Studies show that after absorbing sufficient levels of vitamin C (which can only be absorbed in a liposomal format as it is in this product), the skin demonstrates enhanced collagen and elastin production. This means, yes, less wrinkles (not to mention damage control to repair wear from sun, fun and partying).Contains PRO-FORM 6 , a patent-pending ingredient complex developed specifically for men's skin. Product is alcohol-free, oil-free, fragrance-free, and cruelty-free. Contains ingredients at "active" efficacy levels.