From the Manufacturer
adidas is a name that stands for excellence in all sectors of sport around the globe. The vision of company founder Adolf Dassler has become a reality, and his corporate philosophy has been the guiding principle for successor generations. The idea was as simple as it was brilliant: to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War. Today, the adidas product range extends from shoes, apparel, and accessories for basketball, soccer, fitness and training to adventure, trail and golf.
Product Description
Supernova: (n.) a stellar explosion resulting in a burst of radiation containing as much energy as the sun can produce in 10 billion years. What does all this scientific hoo-ha have to do with the adidas Supernova Sequence running shoes? Probably nothing, to be perfectly honest with you. Whatever marketing wizard named the adidas Supernova Sequence probably chose the name because it sounds cool, not to reference a stellar phenomena.Lace up a pair of adidas Supernova Sequences before your next run, though, and you may feel your own energy explosion. The adidas-patented cushioning and the ultra-absorbent moisture wicking will keep your feet comfy and dry, and the midfoot structuring will guide your foot for more efficiency and less muscle fatigue. Although you'll likely feel stronger and more energetic when you run in a supportive comfortable shoe like the adidas Supernova Sequence, you probably won't be generating as much energy as 10 billion years of sunlight. When you think about it, bringing an end to all life on earth wouldn't be that great of a feature for a running shoe, anyway.
