From the Manufacturer
adidas is a name that stands for excellence in all sectors of sport around the globe. The vision of company founder Adolf Dassler has become a reality, and his corporate philosophy has been the guiding principle for successor generations. The idea was as simple as it was brilliant: to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War. Today, the adidas product range extends from shoes, apparel, and accessories for basketball, soccer, fitness and training to adventure, trail and golf.
Product Description
The Superskate Vulcan men's athletic inspired shoes are named after Vulcan, the Roman god of fire, for one very good reason; they're completely and totally sweet. Maybe a lesser skating shoe would've merited a lamer divine namesake, such as Portunes, the god of keys. A really lame pair of shoes might have even gotten a name like Cloacina, the goddess of sewers. You know a shoe named for the god of fire is going to be good. That's the Vulcan guarantee.Think about it: If adidas named a lackluster shoe after Portunes, they're risking at worst a few broken locks or missing keys. A bad shoe named after Cloacina might result in a pretty unpleasant smell around the adidas plant. There's no way the company is going to risk invoking the divine wrath of Vulcan, the fire god, the man who manufactures the armor for the gods and Zeus' lightning bolts. You know a shoe named the Superskate Vulcan, with its stable construction and grippy outsoles, has got to be awesome, because (logically) adidas' headquarters isn't on fire.
