From the Manufacturer
adidas is a name that stands for excellence in all sectors of sport around the globe. The vision of company founder Adolf Dassler has become a reality, and his corporate philosophy has been the guiding principle for successor generations. The idea was as simple as it was brilliant: to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War. Today, the adidas product range extends from shoes, apparel, and accessories for basketball, soccer, fitness and training to adventure, trail and golf.
Product Description
How important is cushioning to you? Would you choose a shoe mostly for its cushioning abilities? Sure; lots of people would. Do you feel so strongly about cushioning that you spend years drawing diagrams, making test models, holding board meetings and conducting focus groups about cushioning? The adidas crew does. Would you name your child after cushioning? You probably shouldn't, but adidas did. The folks at adidas are so fixated on cushioning, they just came right out and named a shoe the adiStar Cushion 5 women's running shoes. That not only shows an almost obsessive level of commitment to cushioning, it's also pretty brave.A company can't name a shoe the adiStar Cushion Five if it's anything less than absolutely comfortable because all you crazy cushion heads and your families would start a riot. Fortunately for you and little Cushioning Insert Jr., the adiStar Cushion 5 women's running shoes more than lives up to its name.
