Excerpt. © Reprinted by permission. All rights reserved.
REGINA MCRAE'S NEW YORK CITY dessert delivery company, Grandma's Secrets, was doing well for a home-based business. But after paying for local cable television spots and placing ads in the local Yellow Pages, the Brooklyn, New York, native says that she wanted to go to the next level. "I was just existing, [but] not thriving as a business," recalls McRae.
In 2002, with no technical background, McRae turned to the Web. Using AdWords, an online advertising tool offered by Google, McRae looked to position Grandma's Secret to get noticed--and it worked. Today, the company grosses $50,000 to $60,000 annually, an estimated 100% increase since using AdWords. The 53-year-old now swears by the product as...
