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5.0 out of 5 stars
Fairfax Cone, The Edsel Account,
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This review is from: With All Its Faults; a Candid Account of Forty Years in Advertising (Hardcover)
Fairfax Cone is one of America's true icons of advertising. This is why Ford Motor Co. chose his company to handle their brand new mega-million dollar baby, the Edsel. Had Ford management followed Mr. Cone's advice, the Edsel might have fared much better, but with a different name. In his book, Mr. Cone gives a first hand account of the rise and fall of the Edsel as only someone who was on the inside really can. If you enjoy reading about life in the '50's when Eisenhower was President and almost all cars came from Detroit, I recommend this book. It is a "time machine".
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