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With all its faults;: A candid account of forty years in advertising,
 
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With all its faults;: A candid account of forty years in advertising, [Hardcover]

Fairfax M Cone (Author)
5.0 out of 5 stars  See all reviews (1 customer review)


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Hardcover, 1969 --  

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Product Details

  • Hardcover: 335 pages
  • Publisher: Little, Brown; 1st edition (1969)
  • Language: English
  • ASIN: B0006BZYYA
  • Product Dimensions: 9.3 x 6.5 x 1.5 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,819,721 in Books (See Top 100 in Books)

 

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5.0 out of 5 stars Fairfax Cone, The Edsel Account, November 22, 2010
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Fairfax Cone is one of America's true icons of advertising. This is why Ford Motor Co. chose his company to handle their brand new mega-million dollar baby, the Edsel. Had Ford management followed Mr. Cone's advice, the Edsel might have fared much better, but with a different name. In his book, Mr. Cone gives a first hand account of the rise and fall of the Edsel as only someone who was on the inside really can. If you enjoy reading about life in the '50's when Eisenhower was President and almost all cars came from Detroit, I recommend this book. It is a "time machine".
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