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The Jillian Michaels Collection by K-Swiss
Jillian Michaels designed this collection in keeping with her own desires for hip, comfortable, and cool fitness and lifestyle clothes.
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| Jillian Michaels is one of the leading health and wellness experts in
the country. Perhaps considered one of the most inspiring people on
television through her role as trainer, wellness expert, and life coach
on her hit TV shows and regular TV appearances, Michaels has created a
brand name for herself. Every week she motivates millions in every form
of media from TV to publishing to the 1.6 million monthly visitors to
her Web site and daily e-mail newsletter. As a motivator and
role model, Jillian has a unique connection with her audience that stems
from her own personal journey toward wellness. Before she was a huge TV
success, Jillian struggled with her own weight. She was determined to
reach her goals, and through dedication and hard work, she did.
Jillian has been a personal trainer for 19 years. In addition, she owned
and operated a sports medicine facility, where she worked as a physical
therapy aid under the physiatrists, physical therapists, and
chiropractors. Jillian's passion for fitness training originates from 17
years of martial arts practice in Muay Thai and Akarui-Do, in which she
holds a black belt. Since 1993, Jillian has held two personal training
certificates from the leading certification programs in the country: the
National Exercise & Sports Trainers Association (NESTA) and the
American Fitness Association of America (AFAA). In addition she is
Kettlebell Concepts certified. Jillian has also developed a continuing
education series for trainers with AFAA and holds a nutrition and
wellness consultant certificate with the American Fitness Professionals
Associates (AFPA). Books, DVDs, and video games--Jillian has them all covered. She is a New York Times bestselling author of four books - Master Your Metabolism, The Master Your Metabolism Cookbook, Making the Cut, and her newest release, Unlimited: How to Build an Exceptional Life--and also the author of Winning by Losing, The Master Your Metabolism Calorie Counter and Optimiza tu Metabolismo, the Spanish-translated version of Master Your Metabolism. Her DVDs such as Yoga Meltdown, 0-Day Shred, No More Trouble Zones, Banish Fat Boost Metabolism, 6-Week Six-Pack, Shred it with Weights, and Ripped in 30
are consistently top sellers. In addition, she has three video games
for the Nintendo Wii and two iPhone apps, both available from iTunes.
Jillian has partnered with K-Swiss to develop this new line of footwear
and sportswear, and is continuing her partnership with ICON Health &
Fitness on a new line of in-home fitness equipment. In October
2010, Michaels set sail on her first Jillian Michaels Ultimate Wellness
Cruise. Jillian launched her company, Empowered Media, LLC, with
the goal of creating total life solutions for people that involve all
aspects of living well, including health, wellness, weight loss, and
overall lifestyle. By sharing a unique and inspiring philosophy that
stresses the integration of fitness, nutrition, and behavioral changes,
Jillian empowers people everywhere to define and reach their personal
goals, both physical and psychological. Empowered Media allows Jillian
to communicate her message of health and wellness to a large audience
through different media, including an online community, books, DVD's,
gaming and exercise equipment. The company continues to work toward its
objectives with a circle of experts who collaborate with Jillian to act
as life architects, helping people to restructure their lives. The
company's motto is, "Inspired by Jillian, empowered by YOU!"
Jillian lives in Los Angeles, California. When she's not on set for TV,
she enjoys traveling and getting involved in charitable activities,
which include her work as an ambassador for the American Cancer Society,
an ambassador for Stand Up 2 Cancer, an ambassador for NFL Play 60 and
her work as a champion of the Alliance for a Healthier Generation, a
program dedicated to eradicating the childhood obesity epidemic in the
United States.
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The Inspiration Behind The Jillian Michaels Collection by K-Swiss |
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 "I designed this collection in keeping with my own desires for hip, comfortable, and cool fitness and lifestyle clothes. I wanted a collection that reflected all the moods a woman goes through during the course of a week. The performance line, while functional, allows women to feel feminine thanks to its clean, flattering lines and bright, fun colors. The lifestyle clothes are meant to cross over from the gym to brunch with friends. The look and feel is vintage and fashionable, but still comfortable and cozy. The signature pieces with graphics are part of a campaign to raise money and awareness to fight America's childhood obesity epidemic. Inspired by the (RED) campaign that Bono created to benefit Africa, I wanted the graphics and phrases in this collection to ignite conversation and be a call to action." "Today, for the first time in history, children have a lower life expectancy than their parents. One in three kids and teens in the U.S. is overweight or obese. Alliance for a Healthier Generation is an organization dedicated to combating these "statistics" and helping our youth into healthy, bright futures. Having grown up an overweight child, I know the pain it causes both physically and emotionally. As I grow older and face the challenge of raising my own kids, I want to do everything I can to ensure America's children have all the opportunity to become healthy, happy adults." --Jillian Michaels |
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About the Alliance for a Healthier Generation |
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Alliance for a Healthier Generation addresses one of the nation's leading public health threats--childhood obesity. Founded in 2005 by the American Heart Association and the William J.Clinton Foundation, Alliance for a Healthier Generation works to positively affect the places that make a difference to a child's health--homes, schools, medical offices, and communities. Visit www.healthiergeneration.org for more information.
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