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      IAB Standard Media

      Ad Format Placement(s) US CA UK DE FR JP IT ES Ad Size Quick Specs & Ad Example Targeting Serving
      Medium Rectangle Home Page 300x250 Flash 30k; Image 30k; Anim. 15 Sec; Show Ad Example Yes Site Served and 3rd Party
      Detail Page
      Read All Reviews
      Thank You Page          
      Gift Central            
      Wide Skyscraper Search Skyscraper 160x600 Flash 30k; Image 30k; Anim. 15 Sec; Show Ad Example Yes 3rd Party
      Half Page Thank You Page               300x600 Flash 50k; Image 50k; Anim. 15 Sec; Show Ad Example Yes 3rd Party
      Payment Selection Ad Unit Select a Payment Method Page (below the "Your credit cards" box)               180x150 Image 15k; Show Ad Example No Site Served

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      Custom Media

      Ad Format Placement(s) US CA UK DE FR JP IT ES Ad Size Quick Specs & Ad Example Targeting Serving
      Marquee Home Page     415x50 Image 40k; Show Ad Example No Site Served
      Marquee Pushdown Home Page     415x50

      Expanded: 980x250      		 Flash 300k; Image 40k; Anim. 3 Minute Max; Show Ad Example; Style Guide No Site Served
      Mini-Marquee Sitewide     310x39 Image 40k; Show Ad Example No Site Served
      Mini-Marquee Pushdown Sitewide     310x39

      Expanded: 980x250      		 Flash 300k; Image 40k; Anim. 3 Minute Max; Show Ad Example; Style Guide No Site Served
      Offer Listings Stripe Offer Listings Page               900x45 Image 40k; Show Ad Example; Style Guide Yes Site Served
      Daily Deals Site Stripe Gold Box Page, Woot.com               900x45 Image 40k; Show Ad Example; Style Guide No Site Served
      Wish List Sponsorship (Marquee) Wish List Page         415x50

      Expanded: 980x250      		 Flash 300k; Image 40k; Anim. 3 Minute Max; Show Ad Example No Site Served
      Detail Page Navigation Unit Detail Pages (Currently limited to DVD and music pages)               300x31 Image 12k; Show Ad Example; Style Guide No Site Served
      Seller Central Login Page Rectangle Seller Central Login Page         580x250 Image 30k; Show Ad Example; Style Guide No 3rd Party
      Seller Central Home Page Rectangle Seller Central Home Page         400x200 Image 30k; Show Ad Example; Style Guide No 3rd Party
      Seller Central Application Pages Button Manage Orders, Manage Inventory, Add Product, Finance         350x45 Image 20k; Show Ad Example; Style Guide No 3rd Party
      Premium Interactive Messaging (PIM) Sitewide 250x25 Image 40k; Show Ad Example No Site Served

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      Amazon eCommerce Ads

      Ad Format Placement(s) US CA UK DE FR JP IT ES Ad Size Quick Specs & Ad Example Targeting Serving
      Add to Cart On-Amazon.com: Gateway Above the Fold (ATF), Gateway Below the Fold (BTF), Search, Read All Review (RAR), and Detail Page

      Off-Amazon.com: AAP (US only)       		          300x250
      160x600      		 Image 40k; Show Ad Example; Style Guide Yes Site Served
      Showcase Ads On-Amazon.com: Thank You Page

      Off-Amazon.com: N/A       		              300x600 Image 50k; Show Ad Example; Style Guide Yes Site Served
      Coupon Ads On-Amazon.com: 300x250, 160x600, and 300x600 ad placements: Gateway Above the Fold (ATF), Gateway Below the Fold (BTF), Detail Page, Customer Reviews, Search Skyscraper and Thank You Page. Single coupon ads are also available on the 900x45 display ad placement on the Daily Deals Network and the Offer Listing Page*.

      Off-Amazon.com: AAP (US only) and IMDB 300x250 and 160x600 IAB standard display ad placements.       		              300x250
      160x600
      900x45*
      300x600      		 Image 40k; Show Ad Example; Style Guide Yes Site Served and 3rd Party
      Customer Reviews On-Amazon.com: 300x250, 160x600, and 300x600 IAB standard display ad placements which include the Gateway Above the Fold (ATF), Gateway Below the Fold (BTF), Search, Read All Review (RAR), Detail Page and Thank You Page. It is also available on all custom expandable units.

      Off-Amazon.com: AAP 300x250, 728x90 and 160x600 IAB standard display ad placements. It is also available on IMDb and DP Review 300x250 and 160x600 display ad placements.       		          300x250, 160x600, 728x90 and 300x600 IAB standard display ad placements as well as all custom expandable units. Generally Static IAB ad units should be no larger than 40k; Show Ad Example; Style Guide Yes Site Served and 3rd Party

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      Amazon Advertising Platform (AAP)

      Ad Format Inventory Source US CA UK DE FR JP IT ES Ad Size Quick Specs & Ad Example Targeting Amazon Pixeling Requirement
      Medium Rectangle
      Amazon owned and operated websites*

      		           300x250 Flash 30k; Image 30k; Anim. 15 Sec;. Must incorporate 1px border of contrasting color. Show Ad Example Yes Yes, but only for performance-based campaigns linking off Amazon.com***
      Non-Amazon Sites**

      		          
      Leaderboard
      Amazon owned and operated websites*

      		           728x90 Flash 30k; Image 30k; Anim. 15 Sec;. Must incorporate 1px border of contrasting color. Show Ad Example Yes Yes, but only for performance-based campaigns linking off Amazon.com***
      Non-Amazon Sites**

      		          
      Wide Skyscraper
      Amazon owned and operated websites*

      		           160x600 Flash 30k; Image 30k; Anim. 15 Sec;. Must incorporate 1px border of contrasting color. Show Ad Example Yes Yes, but only for performance-based campaigns linking off Amazon.com***
      Non-Amazon Sites**

      		          

      * Amazon owned and operated websites include ROS placements on Amazon.com and IMDB.com

      ** Non-Amazon websites are made up of high-quality sites from across the web, sourced directly and from leading online ad exchanges, and filtered to produce a brand safe media environment that meets Amazon’s high brand bar and is appropriate for all audiences and ages

      *** Requires Amazon pixel integration for all units that do not link to a page on Amazon.com and are measured against specific performance objectives; Pixel requirement does not apply for any units linking to pages on Amazon.com

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      Kindle

      Ad Format Placement(s) US UK DE JP CA FR IT ES Ad Size Ad Example Targeting
      Kindle with Special Offers Screen Saver, Home Page, All Offers Page, Ad Details Page, Email to Customer               600x800
      600x90      		 Show Ad Example; Style Guide N/A
      Kindle with Special Offers - Kindle Fire Wake Screen, Link In (or Custom) Landing Page, View Special Offers           600x1024 (Kindle Fire)
      600x936 (Kindle Fire)
      153x153 (Kindle Fire)
      800x1280 (Kindle Fire HD)
      800x1167 (Kindle Fire HD)
      205x205 (Kindle Fire HD)
      1200x1920 (Kindle Fire HD 8.9")
      1200x1790 (Kindle Fire HD 8.9")
      324x324 (Kindle Fire HD 8.9")       		Show Ad Example; Style Guide N/A

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      Mobile

      Ad Format Placement(s) US UK DE JP CA FR IT ES Ad Size Ad Example Targeting
      Mobile Amazon Page Banners Home Page, Deals Page, and Thank You Page               300x160
      540x338
      580x100
      640x100
      278x186
      331x260
      340x496      		 Show Ad Example; Smartphone Style Guide; Tablets Style Guide Yes
      Mobile Expandable Rich Media Banners Home Page, Deals Page, and Thank You Page               300x160
      580x100
      640x100
      278x186

      Expanded:
      640x800(P) / 960x480(L)
      500x800(P) / 800x500(L)       		Show Ad Example; Style Guide Yes
      Amazon Mobile Ad Network Banners 300x50 (Smartphone)
      320x50 (Smartphone)
      600x90 (Kindle Fire)
      300x250 (Kindle Fire)
      300x250 (iPad)
      728x90 (iPad)
      1024x50 (iPad)
      768x66 (iPad)       		              300x50 (Smartphone)
      320x50 (Smartphone)
      600x90 (Kindle Fire)
      300x250 (Kindle Fire)
      300x250 (iPad)
      728x90 (iPad)
      1024x50 (iPad)
      768x66 (iPad)

      Expanded:
      300x400 (P) / 480x240 (L)
      320x400 (P) / 480x240 (L)
      500x800 (P) / 800x500 (L)
      728x916 (P) / 916x660 (L)
      768x984 (P) / 1024x728 (L)
      		 Show Ad Example; Style Guide Yes

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