Ugh... I hope Amazon will match this. The Best Buys in my area are already out. Called Target to see if they would price match, but I got fed the "It has to be pictured in the Ad." I don't why they just can't call and confirm the $9.99 price for in-store. I get tired of these asinine store policies that make little sense.
Praise be to Amazon. May the Amazon Gods bless us with a price match on all versions of Rayman: Origins.
Update: Yeah, so I took in the ad into Target since it seemed a little ridiculous they couldn't do it. Talked to someone else at "guest" service and they honored it. So I am happy. Still hope Amazon gets it up for other people, but as a last ditch effort if Amazon doesn't get it up try your local Target.