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In developing your e-mail house list, SEO, widgets, social media and mobile marketing get lots of attention these days. But let's not forget how much heavy lifting e-mail house lists do for your marketing department. As we reported recently about falling e-mail response rates, the consensus "solution" appears to be, "Mail to house lists." So, here are some suggestions to build that in-house e-mail addy list.
The following tips come from Larry Chase, editor of Web Digest for Marketers, who has built this list over 13 years.
