Product Description
This digital document is an article from Food Processing, published by Putman Media, Inc. on July 1, 1998. The length of the article is 524 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Vegetable or meatless hamburger patties have been selling well in 1998 due no doubt to their excellent promotion through such media as television ads that do not focus on their being a health food but as tasty and trendy alternatives to meat-based products. The main beneficiary of this ongoing success is leading meatless burger company Gardenburger. Perhaps soyfood processors could learn a thing or two from the company in terms of marketing and packaging.
Citation Details
Title: Veggie burgers, post-Seinfeld. (marketing meatless hamburgers)
Author: Elizabeth Brewster
Publication: Food Processing (Magazine/Journal)
Date: July 1, 1998
Publisher: Putman Media, Inc.
Volume: v59 Issue: n7 Page: p58(1)
Distributed by Thomson Gale
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