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The complete e-business/e-commerce handbook for every decision-maker
The E-Business (R)evolution is a complete handbook and briefing for every entrepreneur and executive making e-business plans. Start by understanding the six phases of e-business, from "Hello, I'm Online, Too" through "One World -- One Computer." Discover where you fit today -- and where you should be. Build the case for e-business and e-commerce; then learn how to choose the right technologies, avoid the legal (and other) pitfalls of e-business; and much more. Coverage includes:
* Planning for e-business: back office systems, technology choices, ISPs, and architecture
* Marketing that works: personalization, content, affiliates, localization, promotion, advertising, measurement, and more
* Building "sticky" sites: how to attract and retain customers
* Search engines, corporate portals, intelligent agents, and beyond
* Internet-based shopping, procurement, and operations technologies - and their business implications
* What you need to know about Web security
Daniel Amor offers fresh insight into the significance of each new e-business technology, from Web application servers to XML, open source to Internet chat. He also previews the fast-approaching era of pervasive computing, where everyone and everything is connected - and its implications for your business. Whatever your role in planning, deploying, and managing e-business solutions, The E-business (R)evolution is an unparalleled resource.
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Most Helpful Customer Reviews
21 of 21 people found the following review helpful:
5.0 out of 5 stars
Putting business back into focus,
By A Customer
This review is from: E-business (R)evolution, The (Paperback)
While most books on Internet and Business drive either into Internet technologies or Business plans, this book is able to do the crossover between Technology and Business, placing Business drivers in the foreground, just as we see it happening right now on the Internet. While technology dominated the last few years, it is now the companies with the right business plan and the right technologies how are making the most profit. While explaining all relevant Internet technologies in-depth the book never forgets the reason for the technologie by going into detail on the business value of each technology and by presenting business plans where technologies might fit or not. Especially Chapter 3 with its complete overview is excellent. Chapter 5 is an outstanding compedium for every online marketeer and Chapter 16 brings the reader into a whole new world of ideas.
14 of 14 people found the following review helpful:
4.0 out of 5 stars
A Wealth of Best Practices,
By
This review is from: E-business (R)evolution, The (Paperback)
Daniel Amor's book cuts through the swamp of proprietary jargon that has emerged from the consultants and vendors of Internet based solutions and services.A concise Introduction is followed by his reduction of e-jargon of to the basic principles of e-Commerce and e-Business and then progressively explains the potential applications, preparation, pitfalls and benefits of applying Internet enablement to the business operations of the enterprise. The route of Internet enablement can be a minefield of hazards, while the choice of supporting technologies and service options is continually widening. Amor stresses that a clear strategy and goals for the e-Business programme are essential if the investment and effort is to enable the enterprise to move into the new paradigm of pervasive e-Business The logical structure, comprehensive content and wealth of best practices included in Amor's book has helped formalise our thinking and plans on the definition and application of e-Business strategy and solutions across our business, products and services. The book continues to be a valuable source of reference on e-Business issues within our Company. A minor criticism is the irritating grammatical and spelling errors which should have been eliminated by effective proof reading, hence I give it four stars not five.
17 of 18 people found the following review helpful:
5.0 out of 5 stars
The New Reality is just a Doorstep Away!,
By A Customer
This review is from: E-business (R)evolution, The (Paperback)
Daniel Amor describes the rules of the new Economy in a simple and persuasive form. The reader will be hooked on the new medium and sales channel Internet. If he isn't already out there in the new Internet-World he surely wants to get part of the new hype after or during reading the book. The connected world is cool and hip. Amor succeeds in bringing this fact to the reader.This book is a present to understand Web Browser Technology, backgrounds and differences, to get a clue about programming languages like HTML or JavaScript, about Search Engines, Internet Telephony or Portal Web Sites. The book is well written and very useful - even for the non-technical reader. Every topic is illustrated by examples/business cases and checklists. By this it's very easy for the reader to follow Amor's chain of thought. Tone and style are more than appropriate to its market. Amor gives a lively description of the E-Business (R)Evolution. His style is highly professional. Due to the subtitle "Living and Working in an Interconnected World" the audience will expect descriptions and guidelines on social change as well as the new rules in business-life. Amor gives a detailled description of the interconnected business world and the technology which comes with it. Daniel Amor dedicates a part on the impact of technology on the human side of the interconnected world. How does a human being feel with a chip in his refrigerator or microwave? People have to get used to the new reality which is just a doorstep away.
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