Stephen P. Robbins is a best selling author of management and organizational behavior texts. In his new integrative, innovative introduction to business text, business.today, he uses a reader-friendly conversational writing style. This new text is already receiving praise for its integrated emphasis on careers, e-business, technology, ethics, globalization, and other evolving issues. Robbins offers comprehensive coverage of traditional functions of business--marketing, management, accounting, finance, --but with a fresh, real-world format, covering the functions where it makes sense, just as a business person would encounter them. The innovative approach of business today reflects the immense changes that have occurred in business practices. Robbins demonstrates that the new world of business is about identifying opportunities, creating viable strategies, building relationships, and providing quality goods and services.
Stephen P. Robbins (Ph.D., University of Arizona) is professor emeritus of management at San Diego State University and the world's best-selling textbook author in the areas of both management and organizational behavior. His books are used at more than a thousand U.S. colleges and universities and have been translated into 19 languages.
In Dr. Robbins' "other life," he participates in masters' track competitions. Since turning 50 in 1993, he has set numerous indoor and outdoor age-group world sprint records. He has won more than a dozen indoor and outdoor U.S. championships at 60m, 100m, 200m, and 400m, and won eleven gold medals at World Masters Track Championships. In 2005, Dr. Robbins was elected into the USA Masters' Track & Field Hall of Fame.
