Over the years I experienced various ways for define, or select, business Key Performance Indicators (KPI). The main conclusions I'd reached are: 1. it's impossible to just pick them from a list, is compulsory to go through a (painful) communication and refining process, eventually with external facilitation to get the "right" KPIs. 2. they are never set in stone, periodically we have to review them and make required adjustments with new business realities. I constantly meet people asking: "what would be the right KPI for this project?". When I ask details about expected result/outcome or similar information pretty often the person is clueless, but expects me to give smart ideas about KPIs to set when they have no idea what they want to reach. There are on the market several software products or processes proudly claiming the clients is free to select the necessary KPIs from a database containing few hundreds of KPIs coming from various industries. This KPI selection process looks to me like picking the right mate, or even the wife or husband from a database arranged on various criteria: age, height, weight, hair color, etc. Would you be confined selecting wife of husband based on such criteria? What if I would add more criteria: food preferences, music enjoyed, vacation places preferences. If someone would be confident choosing the right partner only with this type of database probably will like to just pick KPIs from a pre-canned database. If not probably is required to follow the team work and intense communication method to hopefully reach the expected result. I'll like see answers to questions like: What types of experiences did you have in selecting business KPIs? Did it worked out? How long did you stayed with the selected KPIs? Do they offer to the expected information to help you stay proactive? Do you see any benefits in using KPIs? How do you see KPIs: rather as an academic exercise or a strong management tool rooted into reality?