Designing Direct Mail That Sells [ILLUSTRATED] (Hardcover)

by Sandra J. Blum (Author)
Key Phrases: lift letter, response device, envelope mailings, Designing Direct Mail That Sells, Basis Weight, Business Reply Mail (more...)

Editorial Reviews

Product Description
Blum shares 22 years worth of secrets for creating a winning direct mail package that gets recipients to gear open the envelope, understand the message inside, and respond right away. Dozens of colour examples are included.'

Product Details

• Hardcover: 144 pages
• Publisher: North Light Books; illustrated edition edition (February 1999)
• Language: English
• ISBN-10: 0891348271
• ISBN-13: 978-0891348276
• Product Dimensions: 11.2 x 8.8 x 0.7 inches
• Shipping Weight: 1.9 pounds
• Average Customer Review: 3.9 out of 5 stars See all reviews (7 customer reviews)
• Amazon.com Sales Rank: #536,922 in Books (See Bestsellers in Books)

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  #82 in	Books > Business & Investing > Marketing & Sales > Marketing > Direct
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Customer Reviews

Most Helpful Customer Reviews

19 of 19 people found the following review helpful:

5.0 out of 5 stars Practical and Useful Information, December 14, 1999

By	From Dynamic Graphics,Book Review (US) - See all my reviews

"Designing Direct Mail That Sells" offers practical advice, tips for success, plenty of definitions, plus a great collection of samples and sources for inspiration. Written by a direct mail specialist with many years in the business, this book is for people actually working in the trenches.

Blum explains the "whys" and "hows" behind bursts and stickers; how to test a direct mail piece; creating an effective package, envelope, response card and brochure; and designing self-mailers and 3-D or oversized pieces. She also defines such direct mail lingo as "lift letters," "freemiums," etc.

Even more edifying are the book's sidebars, which provide advice from direct mail specialists, test and design tips, formatting advice and other valuable tricks.

10 of 10 people found the following review helpful:

5.0 out of 5 stars The book direct mailers have been waiting for., March 24, 1999

By A Customer

I've been a direct mail copywriter and seminar speaker for over 20 years and direct mail design is the one area I've never been able to find a book on. Well, it's finally here. At last someone has managed to put the design secrets of the direct mail masters together into one hugely informative and highly entertaining book. For anyone involved in any way with creating direct mail -- especially copywriters, designers and creative directors -- this is an absolute, 100% must-have resource. Whether you're a beginner or a pro with years of experience, you will love this book.

9 of 10 people found the following review helpful:

5.0 out of 5 stars Read the Title, December 11, 2002

By A Customer

The two reviewers who say "not cutting edge", "filled with junk mail I get everyday", "no creative ideas" obviously miss the point. Designing Direct Mail that Sells is exactly about why the junk mail you get everyday brings in billions of dollars in sales every year and how to do that kind of direct mail. It is about the mail hundreds of companies and publishers do, test in the market, and pay designers quite handsomely for. It is not about "cutting edge" design that wins design awards or the newest trends. What it is about, very simply, is understanding how to create everyday direct mail that actually gets people to respond and buy something. You can stick up your nose at it, but you can't just dismiss it.