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Handbook of Consumer Motivations

Ernest Dichter (Author)

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Product Details

Hardcover
Publisher: McGraw-Hill Inc.,US (December 1964)
ISBN-10: 007016780X
ISBN-13: 978-0070167803
Average Customer Review: No customer reviews yet. Be the first.
Amazon.com Sales Rank: #2,307,397 in Books (See Bestsellers in Books)

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