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Applied Strategic Planning: How to Develop a Plan That Really Works Hardcover – June 22, 1993

by Leonard Goodstein (Author), Timothy Nolan (Author), J. Pfeiffer (Author)
4.5 out of 5 stars 21 customer reviews
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Product Details

  • Hardcover: 379 pages
  • Publisher: McGraw-Hill Education; 1 edition (June 22, 1993)
  • Language: English
  • ISBN-10: 0070240205
  • ISBN-13: 978-0070240209
  • Product Dimensions: 6.2 x 1.3 x 9.1 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #965,774 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

4.0 out of 5 starsA sea of knowledge, one centimeter deep
By Diego Vasquez on August 24, 2000
Format: Hardcover
This book widely specifies WHAT to do in strategic planning but it hardly explains HOW to do it. What I expect when reading this kind of topics is not the concept but rather the application procedures and practical techniques for implementing those concepts in an effective and innovative way. In consequence, I found this book repetitive and non productive for planning specialists. However it may serve a lot to beginners and students.
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5.0 out of 5 starsInformative and highly useful for leaders and consultants.
By A Customer on March 19, 1999
Format: Hardcover
Provides an understanding of effective strategic planning processes. Offers a model for planning, with chapters devoted to each phase. Topics covered include: envisioning, culture, roles of the consultant, environmental monitoring, values scan, mission formulation, strategic business modeling, performance audit, gap analysis, integrating action plans, contingency planning, and implementation. This work is informative and highly useful for leaders and consultants.
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5.0 out of 5 starsApplied Strategic Planning by Leonard D Goodstein, Timothy M
By Elijah Chingosho on May 19, 2005
Format: Loose Leaf
In Applied Strategic Planning, the authors give a comprehensive step-by-step guide to conducting applied strategic planning. They clearly demonstrate organisations' need for strategic planning. The book is different from other strategic planning models in some significant ways. The major differences are in the values scan, organisational culture, strategic business modelling and integrating business and functional plans. The authors emphasise the importance of application considerations and environmental monitoring as on-going processes throughout the planning period. The authors produced a high quality book that is an important reference source whenever I need to undertake strategic planning.

The book provides the reader with an overall understanding of the process of applied strategic planning and the required steps and technology for using the model in a strategic planning process. The strategic planning model covers application and implementation from the inception of the plan to the post-implementation phase, making it very practical.

The model involves nine sequential steps as well as two continuous functions, namely environmental monitoring and application considerations, that are involved at each of the sequential phases. The sequential steps are planning to plan, followed by values scan, then mission formulation followed by strategic business modelling. Performance audit and gap analysis follow, these two being different aspects of a single phase. The last three phases are integrating action plans, contingency planning and implementation.

I read the book because I would like to increase my proficiency in and knowledge of practical strategic planning and to sharpen my consultancy skills. The book is very practical and easy to follow.Read more ›
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5.0 out of 5 starsVery useful and comprehensive book
By Washington T Koide on December 9, 1999
Format: Hardcover
I loved the organization of this book. It's like you are the CEO and are really organizing a new business from the scratch. The author uses a structured approach of applying strategic planning that makes a complex subject like this extremely simple to understand.
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5.0 out of 5 starsBasic Book About...Strategic Planning
By Alicia Crumpton on December 29, 2013
Format: Hardcover Verified Purchase
This book provides a description of a fairly typical (dare I say classical?) approach to strategic planning. It's a good read for those with some experience in strategic planning due to the background and descriptive considerations given for each step in the process.

If you're looking for practical, tip filled, checklists, and worksheets....then consider:
Biehl, B. (1997). Master planning: The complete guide for building a strategic plan for your business, church, or organization. Nashville, Tennessee: Broadman & Holman.
Allison, M., & Kaye, J. (2005). Strategic planning for nonprofit organizations: A practical guide and workbook (2nd ed.). Hoboken, NJ: Wiley. - includes a CD with worksheets.
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5.0 out of 5 starsNolan definitely had it's readers in mind!
By LBT on June 23, 2014
Format: Paperback Verified Purchase
For anyone and everyone in the area of business, marketing, or simply business enrichment. This book is for you. The author definitely had it's readers in mine in publishing this material. be Blessed!!!
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5.0 out of 5 starsExcellent Strategic Planning Book
By Ersin Eker on July 31, 2006
Format: Hardcover Verified Purchase
While browsing through the strategy books, I saw it by chance. I went through the table of contents, hoping it might turn out to be the right one for me as a startup strategy manager. It indeed turned out to be an excellent book on strategic planning in respects of coverage, sequencing of chapters and examples given. I strongly recommend it to anyone who wants to make progress in strategic planning in a relatively short time.
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5.0 out of 5 starsStrategic Planner
By Curt Becker on May 4, 2008
Format: Hardcover
This is really a nice book for someone who has been through the strategic planning process a number of times and wants an outline or guideline to facilitate the process themselves. It's not a stand alone aid to someone or an executive staff who have never been through such a process. They should definitely consider outside help.
The book is clear cut, easy to read and understand, and not written for the academic but for the hands-on, roll-up your sleeves folks who have to make the process work.
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Most Recent Customer Reviews

5.0 out of 5 starsFive Stars

Great

Published 1 month ago by Amazon Customer
4.0 out of 5 starsGood reference

Well written. Good reference manual

Published 1 month ago by Boatguy
3.0 out of 5 starsThree Stars

Some concepts/steps could be explained better in the booklet, but otherwise it is OK.

Published 5 months ago by T. Thomas
5.0 out of 5 starsA very easy to follow text to assist anyone interested in a ...

A very easy to follow text to assist anyone interested in a better understanding of the elements that lead to a successful strategic planning process.

Published 7 months ago by Richard
5.0 out of 5 starsFive Stars

Excellent for my class! Very informative

Published 11 months ago by rescuelady3
5.0 out of 5 starsmakes sense

brings back memories

Published 14 months ago by James Lundholm
5.0 out of 5 starsFive Stars

Received item as advertized. Exceeded my expectation!

Published 14 months ago by Jackawila
5.0 out of 5 starsFive Stars

No comments

Published 20 months ago by Ernesto A. Blanco
4.0 out of 5 starsGreat Introduction Book, but should include completed strategic plan...

Great Book, better examles needed for each portion of the stategic plan. Overall, it would be nice to see samples.

Published on October 18, 2013 by Denise Dear
3.0 out of 5 starsApplied Strategic Planning: An Introduction

It was an assigned textbook for my course. So I have expections for this book. The one thing that I do not like is the way the book is laid out. It reminds me of a childern book. Read more

Published on October 16, 2012 by Rick Burks

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